Steph, and others, I do not think we are wasting time here. I run a busy, profitable business, one that has sent two kids to college, given us a comfortable lifestyle, and provided employment to several hundred people over 30 years. This business is our only form of income so it has to make money. I love what I do. I love that fact that my work is varied and creative. I like working with people and their art. It energizes me. Despite the fact that we are doing well, better than ever, in fact, I see changes in customer buying habits, competition from the bbs and the internet and every catalog in the mail. This is real.
I am not doom and gloom, far from it. We have found successful ways to compete on our own playing field, not that of the bbs. We have our own niche. But the facts remain: Small shops are going out of business at an alarming rate. We compared last year's and this year's Yellow Pages today, looked up the missing shops on the YP and internet, and the trend was confirmed. This is happening in every small business industry. Some shops will survive because their owners are educated, aware, energetic, and welcoming, offering superior quality and superb customer service.
Most of the shops on this forum probably fit that description. Take Val's, shop, for instance, or Steph's, Jim's, Brian's or Dave's and many more. I haven't been to their shops, but I can tell you that their enthusiasm, expertise, business acumen, and concern for the quality of their work will most likely help them survive. They have a niche of sorts and people feel welcome in their shops and want to return. But to think that there is not a shake out going in IS to put your head in the sand.
If I owned a small shop (or the larger one I own for that matter) I would have a really great looking space, a dynamite web site, do creative marketing, be there with a smile on my face, get the press involved, hold events, go to networking events, and much more on top of my basic knock-your-socks off design, quality, and selection. I'd look for every way possible to make myself unique and draw attention to my incredible shop. And I'd keep looking for more ways to market my business and bring in exciting products and services.
This is an idea sharing forum, and we need more ideas, but if we don't recognize that the gorilla in the corner is in the room, then we might just get hurt. So fight back.
When you're in a brick fight, make sure you have plenty of bricks.