The 2009 PMA U.S. Custom Framing Report reveals challenge in the custom framing market JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of The 2009 PMA U.S. Custom Framing Report. The 2009 PMA U.S. Custom Framing Report provides businesses with an overview of the custom framing market. The report is designed to aid firms in business planning. The report measures the spending of U.S families and consumers on custom framing services. Locations where custom frames were made, uses for custom frames and previous purchasing patterns were also discussed in the report. In January 2009, Synovate of Chicago, distributed the questionnaire, by mail, on a representative sample of 15,000 households. The questions were prepared by PMA Marketing Research. Consumers were questioned on the 12-month period through January 2009. Details of the report include: • About 5.3 million households purchased custom frames in 2008 • Craft stores held 45 percent of the channel share for custom-framing spending • The average cost per frame made was reported to be $188 in 2008 Available from the marketing research area of the PMA website (www.pmai.org), the report is free to members. Non-members of PMA may buy the report for $99. Media members can contact PMA for a copy of the report.