PFG, Picture Framing God
Exactly. Average sale prices don't mean a lot to me except when looking at year to year trends, whereas looking at reasons why the public don't purchase custom framing is more relevant, and something I can actually consider making changes with regard do. Independent frame shop market share figures are disappointing, but again, not something I can make a dent in.William, my old statistics text might prove useful if we actually had a few at the distribution. Given what we do know, the key action to take relative to the price information is recreational.
The market share and potential market penetration numbers are a bit more useful, but still need to be applied to specific LOCAL conditions and data.
What is the response of our organization to these figures? Suggestions on thier part? A call to action? A marketing plan?