William Parker MCPF GCF
My apologies, but this stuff really gets me excited. The quote below is from the speach to the Franchise Concepts franchisee in Vegas. The descriptions are taken from a book entitled "Generations At Work". Note the terms used in the description of Generation X and the terms in Andrew's thread.
What defines these generations, and how do they differ? Quoting from “Generations At Work” by Ron Zemke, Claire Raines, and Bob Filipczak:
Traditionalist (Age 63-100), also called Veterans by some researchers.
Core Values Dedication/Sacrefice, Hard Work, Conformity, Law & Order, Respect For Authority, Patience, Delayed Reward, Duty Before Pleasure, Adherence To Rules, Honor.
Cultural Memorabilia Kewpie Dolls, Mickey Mouse, Flash Gordon, The Golden Era Of Radio, Wheaties, Charlie McCarthy, Tarzan, Juke Boxes, Blondie, The Lone Ranger.
Heroes Superman, FDR, McArthur, Patton, Montgomery, Halsey & Eisenhower, Winston Churchill, Audie Murphy, Joe Foss, Babe Ruth, Joe DiMaggio.
The Baby Boomers (Age 44-62)
Core Values Optimism, Team Orientation, Personal Gratification, Youth (Pepsi Generation), Work, Involvement.
Cultural Memorabilia The Ed Sullivan Show (Elvis & The Beatles), Quonset Huts, Fallout Shelters (Duck And Cover), Poodle Skirts, Slinkies, TV Dinners, “The Laugh-In”, Hula Hoops, The Mod Squad, and The Peace Sign.
Heroes Ganhi, Martin Luther King, John, Jacqueline, and Bobby Kennedy, John Glenn.
Generation X (Age 28-43)
Core Values Diversity, Thinking Globally, Balance (personal life/work), Techno Literate, Fun, Informality (Casual Friday), Self-reliance, and Pragmatism.
Cultural Memorabilia “The Brady Bunch”, Pet Rocks, Platform Shoes, “The Simpsons”, Dynasty, ET, and Cabbage Patch Dolls.
Heroes NONE
The Millenials (Age 8-27)
Core Values Optimism, Civic Duty, Confidence, Achievement, Sociability, Morality, Street Smarts, Diversity, Techno Connected.
Cultural Memorabilia Barney, Teenage Mutant Ninja Turtles, Tomagotchi/Viritual Pets (more life-like than the Generation X Pet Rock), Beanie Babies, Pogs, American Girl Dolls, Oprah and Rosie, The Spice Girls, The X Games.
Heroes Michael Jordan, Princess Diana, Mark McGwire, Sammy Sosa, Mother Teresa, Bill Gates, Kerri Strugg, Mia Hamm, Tiger Woods, and Christopher Reves.
Thoughts,
William Parker MCPF GCF