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A YEAR IN REVIEW

Mike Labbe

Member, Former moderator team volunteer
YEAR IN REVIEW SUMMARY - Framing Survey and Poll Results from www.thegrumble.com

Please note: These polls are done merely for discussion and entertainment value, and should not be used as a primary planning tool. Participants represent a very active part of the framing community, but the results may not necessarily represent the industry as a whole. Use with caution. Do not fold or spindle. Yada Yada Yada.


Have an idea for a future poll? Please email it to my attention. We're always looking for new ideas.


GLASS PRICING SURVEY - SEPTEMBER 2004
Results pending. Vote here: http://www.thegrumble.com/ubb/ultimatebb.php?ubb=get_topic;f=1;t=007256

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F.A.C.T.S. SURVEY AUG/SEPT 2004
Results pending. Vote here: http://www.thegrumble.com/ubb/ultimatebb.php?ubb=get_topic;f=1;t=007140

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TRADE SHOW POLL - AUGUST 2004

Which show(s) have you attended or plan to attend?
65% Sep - Decor Expo/ArtExpo Atlanta
34% Regional PPFA meetings/shows
33% Feb - Decor Expo/ArtExpo New York
29% Jan - West Coast Art & Frame Show Vegas
19% Feb - PMA/PPFA Show Orlando
19% May - East Coast Art & Frame Show - PA
14% Regional or distributor shows
10% Oct - PMA/PPFA Show Chicago
07% Oct - Art Framing Showcase NY
06% Jan - Decor Expo Florida
06% Oct - AFEX Art & Framing Expo Toronto, Canada
05% Apr - 3 Stars Over Texas Show TX
04% Apr - Northern Rockies Show - Montana
04% OTHER (feel free to comment)
02% Feb - Quadrum SACA Italy
02% NONE
01% Mar - SMAC Expo Paris France
01% Aug - Melbourne Australia show
01% Feb - Spring Fair UK
01% Sep - Photokina Cologne, Germany

Assuming most shows are 3 days, how many days do you usually hit the show floor?
02% Does Not Apply
25% One Day
45% Two Days
28% Three Days

What do you hope to get out of the show(s)?
78% Education/Training/Classes
78% See the latest design trends
70% Meet fellow framers
69% Vendor "show specials" & sales
54% Find misc supply vendors
51% Find Moulding vendor
49% Free samples
46% Meet existing reps
29% Find Art suppliers
18% Find Merchandising vendor
14% Find CMC matcutter vendor
12% Find POS vendor
12% Find Glass vendor
12% Find Underpinner vendor
11% Find Saw/Chopper vendor
06% Find Matcutter vendor
06% OTHER (feel free to comment)
05% Join FramerSelect
02% Join PPFA
02% CPF Certification test
02% Does Not Apply

Would you attend a casual grumbler or hh social gathering?
90% Yes - I would be interested
07% No - I would not be interested
02% Does Not Apply

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"Think Like A Customer" Poll - JULY 2004

From a consumer's point of view, what do you think they consider MOST important?
53% Price
38% Quality/Craftsmanship
33% Trust
31% Location/Parking/Hrs
19% Selection
09% Turnaround Time
06% OTHER (see comments)
02% Framer Credentials

From a consumer's point of view, what do you think they consider LEAST important?
61% Framer Credentials
25% Turnaround Time
25% Location/Parking/Hrs
09% Selection
05% Quality/Craftsmanship
05% Price
04% Trust
04% OTHER (see comments)

Why do you suppose 85% of consumers DO NOT use the services of a custom picture framer?
54% Price too high
43% Experience can be intimidating
28% OTHER (see comments)
08% Lack of Trust
04% Poor Location/Parking/Hrs
02% Poor Turnaround Time
01% Poor Quality/Craftsmanship

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BACKING PAPER SURVEY - JUNE 2004

Results of what backing paper grumblers use:
56% Black Kraft
45% Brown Kraft
36% Blue Buffered or Lineco
11% Tyvek
6% Tape
5% Decorative papers
2% Blue Kraft
2% OTHER TYPE NOT LISTED
2% NONE - DOES NOT APPLY

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DEPOSITS AND TURNAROUND TIME POLL - MAY 2004

Average turnaround time summary:
7 days 21%
10 days 19%
14 days 34% *
21 days 6%
Special note: Even though 34%/14 days is the winner, 48% complete the orders in 10 days or less. Stats are so open to interpretation.

Deposits we generally ask for:
NO DEPOSIT: 24%
OTHER/MISC: 2%
25% (1/4): 3%
33% (1/3): 3%
50% (1/2): 63% *
66% (2/3): 1%
75% (3/4): 0%
100%/Full: 3%

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VIRUS, SPAM, SPYWARE, & ADWARE SURVEY - COMPUTER FORUM APRIL 2004

VIRUS:
79% have had a virus in the past
95% use a virus scanner
17% have an expired/non functional virus scanner
76% use Norton/Symantec / 14% use McAfee

ADWARE/SPYWARE/SCUMWARE:
81% have had an infection in the past
90% use a spyware scanner
55% use Ad-Aware / 26% use Spybot

SPAM:
Spam is a problem for more than 75% of us

POP UP BLOCKERS:
62% use a pop-up blocker program.

FIREWALL:
31% have NO firewall
33% have a router
19% use the firewall that comes with their operating system
17% use a third party (software based) firewall

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CLOSED/FINISHED CORNER FRAMES SURVEY - APRIL 2004

Do YOU carry closed corner frames and what % of gross sales do they represent?
04% DOES NOT APPLY
42% I DO NOT CARRY CLOSED CORNER FRAMES AT THIS TIME
34% 1%-5% (of gross sales)
09% 6%-10%
04% 11%-15%
02% 16%-20%
04% 26%-30%
02% 61% OR MORE

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MARKETING/ADVERTISING POLL - MARCH 2004

WHAT FORMS OF ADVERTISEMENT HAVE YOU USED IN THE PAST 24 MONTHS?

72% Business cards handed out / networking
68% Yellow Page ads (phone company book)
64% TIED: Charity donations for ad, Newspaper (sm/community) ads, Referral from previous customer
55% Window display
49% Outdoor signage update / drive by traffic
42% OTHER direct mail method
34% TIED: Newspaper press release (free), Thank you note to recent customers, Web page, Yellow Page ads (alternate yellow page vendor)
28% Partnership w/complimentary local businesses (photographer, etc)
23% TIED: Radio advertising, Thank you note to recent customers w/coupon or offer
21% TIED: Booth/table at event or trade show, Referral from organization (PPFA, FS, FG, Chamber, BBB, etc), Team/School/Church sponsorship, Vehicle lettering/branding
19% TIED: FramerSelect(tm) card mailing, Frequent framer incentive program/discount cards , Newspaper (large/major) ads
17% TIED: Cable TV advertising, Newsletter mailed to existing customers, Opening/Gallery Invitation mailing, Public speaking at local events (chamber, xstitch group, etc), Sales marketing calls/visits to local businesses, Web page with coupon or promotional offer
15% TIED: Holiday thank you gifts (basket, gc, readymade, bottle, etc), OTHER display ad method
13% TIED: Magazine ads (local level), Newsletter mailed to existing customers w/coupon or promo, OTHER print marketing method, Val-Pak(tm) program mailing
11% TIED: Bainbridge(tm) card mailing, Mailing list purchased w/pre qualified criteria, Newsletter sent by email or web
09% TIED: Decor Home Magazine(tm), Entertainment Book(tm) program coupon, Newspaper (large/major) ads w/coupon or promotion, Television advertising
08% TIED: Flyers placed in public places or on cars, LJ(tm) card mailing, Nurre(tm) card mailing, SuperCoups(tm) program mailing
06% TIED: Mailing list purchased w/new home owners only, Newspaper (large/major) ads w/coupon or promotion, Placemat ads, RSVP(tm) program mailing
04% TIED: Magazine ads (national level), Money Mailer(tm) progam mailing, Newspaper press release (paid ad), Other mass broadcast method, Telephone/Telemarketing from existing customer base, Telephone/Telemarketing from existing customer base, Web search engine paid placement/inclusion/paid clicks program
02% TIED: AAA/AARP/Club/association discount program, Billboard ads, Bus stop/shelter ads, Newsletter sent by email or web w/coupon, Pocket Coupons(tm) program mailing, Shopping cart ads, Welcome Wagon(tm) program mailing, Yellow Page or phone book plastic COVER ADS
Note: The results show only what grumblers have tried, and may not be a true representation of the whole industry. The results show what we tried, not what was effective. For effectiveness discussion, please see the original discussion thread.

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MOULDING, MAT & GLAZING SURVEY FEB 2004

WHICH TYPE OF GLAZING IS YOUR STANDARD/DEFAULT?
48% UV Clear
41% Clear Regular
3% Non Glare
3% UV Non Glare
2% Clear Acrylic
2% UV Acrylic
2% NONE OF THE ABOVE/DNA

WHAT KINDS OF GLAZING DO YOU CARRY/OFFER?
97% Clear Regular
95% UV Clear
91% Non Glare
78% UV Non Glare
78% Clear Acrylic
69% UV Acrylic
64% Mirror, Bev
62% Mirror, Std
56% Museum
48% Non Glare Acrylic
42% UV Non Glare Acrylic
36% TV A/R
17% Denglass
16% Image Perfect
5% OTHER, Not Specified

HOW MANY MAT SAMPLES DO YOU DISPLAY IN YOUR SHOP? (AVERAGE ~925)
<50 3%
50-99 3%
100-249 8%
250-499 22%
500-999 28%
1000-1499 20%
1500-1999 6%
2000-2499 6%
>2500 3%

MATBOARD VENDOR POPULARITY (carried) FOR GRUMBLERS SURVEYED:
92% Bainbridge
89% Crescent
62% Tru Vue
48% Artique (LJ)
16% Other/Not Listed
9% Raphael's
3% Bainbridge-Blick
2% Matboard Design Co.

HOW MANY MOULDING SAMPLES DO YOU DISPLAY IN YOUR SHOP? (AVERAGE: ~1900)
51-100 3%
101-250 6%
251-499 5%
500-999 16%
1000-1499 14%
1500-1999 11%
2000-2499 20%
2500-2999 3%
3000-3499 11%
3500-3999 3%
4000-4499 2%
4500-5000 2%
> 5001 3%
Other/DNA 2%

MOULDING VENDOR POPULARITY(carried) FOR GRUMBLERS SURVEYED:
80% Larson Juhl
70% Nielsen
42% LaMarche
39% Roma
38% Studio
33% Decor
31% Nurre Caxton
30% Designer
27% AMPF
27% OTHER/NOT LISTED (closed corner, Munn, etc)
23% Omega
22% Framerica
20% TIE: Arquati, Don Mar
19% TIE: Max, Williamson
17% AMCI
16% TIE: Bella, Bendix, Nelsons, Presto
14% Our own brand/made in-house
12% Gryphon
11% TIE: Picture Woods, Turner
9% TIE: Alumaframe, Art-o-rama, Chop Express, Gemini, Fotiou, Vermont Hardwoods
8% TIE: Indian River, Southwinds, Universal
6% TIE: Bay, CMI, Engelsen, Framers Market CT, Furst Brothers, IVY, New Jersey, Tracy
5% TIE: APF, Artisan, A Street, Bob Victor's, Burnich, Cabhail, Bravura, Delta, Design Guild, Genuine GB, Palmetto, Regence, Southern, TC, Valley, Wall, Zinsel
NOTE: This summary only includes the top 95%. For the rest, please see the full results.

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OTHER ITEMS WE CARRY IN OUR SHOPS SURVEY 2/25/04

FRAMING RELATED ITEMS WE CARRY
71% Ready-Made Frames
57% Photo Frames
31% Pre-Cut Mats
29% Frame Restoration
21% Framing Supplies
17% NONE - DOES NOT APPLY
12% Kit Frames

What percentage of your gross does this area take of your annual sales?
19% NONE - DOES NOT APPLY
31% 1%-5%
31% 6%-10%
14% 11%-20%
02% 21%-30%
03% 31%-50%

ART RELATED ITEMS
78% Prints
66% Posters
59% Originals
53% L/E Prints
38% Giclees
33% Original Graphics
16% Sculptures
09% 3D Art
07% NONE - DOES NOT APPLY
05% Animated Cells

What percentage of your gross does this area take of your annual sales?
07% NONE - DOES NOT APPLY
36% 1%-5%
28% 6%-10%
19% 11%-20%
05% 21%-30%
02% 31%-50%
03% 51%-70%

ART MATERIALS
79% NONE - DOES NOT APPLY
21% Matboard
07% Canvas
05% Accessories
05% Brushes & Pens
05% Paints
05% Supplies

What percentage of your gross does this area take of your annual sales?
81% NONE - DOES NOT APPLY
14% 1%-5%
02% 6%-10%
03% 31%-50%

PHOTO
91% NONE - DOES NOT APPLY
07% Portraits
07% Processing
05% Cameras and/or Film
02% Self Service Digital Machine

What percentage of your gross does this area take of your annual sales?
90% NONE - DOES NOT APPLY
02% 1%-5%
02% 21%-30%
02% 31%-50%
02% 51%-70%
02% 71%+

NEEDLE ART
95% NONE - DOES NOT APPLY
03% Counted Thread (cross stitch)
03% Supplies
02% Accessories
02% Crewel
02% Kits
02% Surface Embroidery

What percentage of your gross does this area take of your annual sales?
95% NONE - DOES NOT APPLY
03% 1%-5%
02% 11%-20%

GENERAL GIFTS
43% NONE - DOES NOT APPLY
36% Home Decor
28% Jewelry
21% Collectibles
19% Clocks
17% Books
17% Lamps
14% Xmas
12% Furniture
10% Plush
09% Pillows
05% Toys

What percentage of your gross does this area take of your annual sales?
43% NONE - DOES NOT APPLY
31% 1%-5%
12% 6%-10%
09% 11%-20%
03% 21%-30%
02% 31%-50%

OTHER
34% NONE - DOES NOT APPLY
34% SOMETHING WE FORGOT TO INCLUDE
31% Cards
05% Caligraphy Service
03% Scrapbooking
02% Caning

What percentage of your gross does this area take of your annual sales?
40% NONE - DOES NOT APPLY
41% 1%-5%
16% 6%-10%
02% 11%-20%
02% 31%-50%

What percentage do ALL OF THE ABOVE combined represent in the big picture?
05% NONE - DOES NOT APPLY
12% 1%-5%
17% 6%-10%
22% 11%-20%
17% 21%-30%
12% 31%-50%
07% 51%-70%
07% 71%+

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2003 TECHNOLOGY SURVEY:

42% OFFER EMAIL SERVICE FOR CUSTOMERS UPON ORDER COMPLETION

61% HAVE A COMPANY WEB PAGE

19% SELL A PRODUCT ONLINE

25% THAT HAVE WEB PAGES, OFFER A COUPON OR PROMOTION ONLINE

$20.00 AVERAGE MONTHLY WEB SITE HOSTING COST

WHO DESIGNED/MAINTAINS YOUR WEB SITE?
Myself 44.4%
Computer consultant/web designer 42.8%
Friend or Relative 12.8%

HOW OFTEN IS YOUR WEBSITE UPDATED/MODIFIED?
Monthly 39%
Yearly 25%
Weekly 18%
Never 10%
Daily 8%

DO YOU HAVE INTERNET ACCESS AT THE SHOP? (93% do)
Dialup ISP 50%
DSL broadband 27%
CABLE broadband 15%
NO 7%
OTHER (T1,etc) 1%

CMC'S USED: (52% have CMCS)
Wizard: 76.8%
Eclipse: 8.9%
Fletcher: 8.9%
Gunnar: 3.6%
Valiani: 1.8%

HOW DO YOU PRICE JOBS?:
Custom DB or S Sheet 20%
Manually w/calculator 18%
POS: LifeSaver 16%
POS: Specialtysoft 11%
POS: Frameready 11%
OTHER: Not listed 9%
POS: Fullcalc 7%
POS: EZ Framer 3%
POS: Artisan Frame + 1%
NONE: 4%

# OF POS PC'S INSTALLED IN SHOP:
1 PC 50.7%
2 PCs 31.3%
3 PCs 10.5%
4 or more 7.5%
 
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