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A YEAR IN REVIEW

Discussion in 'The Voting Booth' started by Mike Labbe, Sep 2, 2004.

  1. Mike Labbe

    Mike Labbe Member, Former moderator team volunteer

    YEAR IN REVIEW SUMMARY - Framing Survey and Poll Results from www.thegrumble.com

    Please note: These polls are done merely for discussion and entertainment value, and should not be used as a primary planning tool. Participants represent a very active part of the framing community, but the results may not necessarily represent the industry as a whole. Use with caution. Do not fold or spindle. Yada Yada Yada. [​IMG]

    Have an idea for a future poll? Please email it to my attention. We're always looking for new ideas.


    GLASS PRICING SURVEY - SEPTEMBER 2004
    Results pending. Vote here: http://www.thegrumble.com/ubb/ultimatebb.php?ubb=get_topic;f=1;t=007256

    --------

    F.A.C.T.S. SURVEY AUG/SEPT 2004
    Results pending. Vote here: http://www.thegrumble.com/ubb/ultimatebb.php?ubb=get_topic;f=1;t=007140

    --------

    TRADE SHOW POLL - AUGUST 2004

    Which show(s) have you attended or plan to attend?
    65% Sep - Decor Expo/ArtExpo Atlanta
    34% Regional PPFA meetings/shows
    33% Feb - Decor Expo/ArtExpo New York
    29% Jan - West Coast Art & Frame Show Vegas
    19% Feb - PMA/PPFA Show Orlando
    19% May - East Coast Art & Frame Show - PA
    14% Regional or distributor shows
    10% Oct - PMA/PPFA Show Chicago
    07% Oct - Art Framing Showcase NY
    06% Jan - Decor Expo Florida
    06% Oct - AFEX Art & Framing Expo Toronto, Canada
    05% Apr - 3 Stars Over Texas Show TX
    04% Apr - Northern Rockies Show - Montana
    04% OTHER (feel free to comment)
    02% Feb - Quadrum SACA Italy
    02% NONE
    01% Mar - SMAC Expo Paris France
    01% Aug - Melbourne Australia show
    01% Feb - Spring Fair UK
    01% Sep - Photokina Cologne, Germany

    Assuming most shows are 3 days, how many days do you usually hit the show floor?
    02% Does Not Apply
    25% One Day
    45% Two Days
    28% Three Days

    What do you hope to get out of the show(s)?
    78% Education/Training/Classes
    78% See the latest design trends
    70% Meet fellow framers
    69% Vendor "show specials" & sales
    54% Find misc supply vendors
    51% Find Moulding vendor
    49% Free samples
    46% Meet existing reps
    29% Find Art suppliers
    18% Find Merchandising vendor
    14% Find CMC matcutter vendor
    12% Find POS vendor
    12% Find Glass vendor
    12% Find Underpinner vendor
    11% Find Saw/Chopper vendor
    06% Find Matcutter vendor
    06% OTHER (feel free to comment)
    05% Join FramerSelect
    02% Join PPFA
    02% CPF Certification test
    02% Does Not Apply

    Would you attend a casual grumbler or hh social gathering?
    90% Yes - I would be interested
    07% No - I would not be interested
    02% Does Not Apply

    ----------

    "Think Like A Customer" Poll - JULY 2004

    From a consumer's point of view, what do you think they consider MOST important?
    53% Price
    38% Quality/Craftsmanship
    33% Trust
    31% Location/Parking/Hrs
    19% Selection
    09% Turnaround Time
    06% OTHER (see comments)
    02% Framer Credentials

    From a consumer's point of view, what do you think they consider LEAST important?
    61% Framer Credentials
    25% Turnaround Time
    25% Location/Parking/Hrs
    09% Selection
    05% Quality/Craftsmanship
    05% Price
    04% Trust
    04% OTHER (see comments)

    Why do you suppose 85% of consumers DO NOT use the services of a custom picture framer?
    54% Price too high
    43% Experience can be intimidating
    28% OTHER (see comments)
    08% Lack of Trust
    04% Poor Location/Parking/Hrs
    02% Poor Turnaround Time
    01% Poor Quality/Craftsmanship

    ------------

    BACKING PAPER SURVEY - JUNE 2004

    Results of what backing paper grumblers use:
    56% Black Kraft
    45% Brown Kraft
    36% Blue Buffered or Lineco
    11% Tyvek
    6% Tape
    5% Decorative papers
    2% Blue Kraft
    2% OTHER TYPE NOT LISTED
    2% NONE - DOES NOT APPLY

    -----------

    DEPOSITS AND TURNAROUND TIME POLL - MAY 2004

    Average turnaround time summary:
    7 days 21%
    10 days 19%
    14 days 34% *
    21 days 6%
    Special note: Even though 34%/14 days is the winner, 48% complete the orders in 10 days or less. Stats are so open to interpretation.

    Deposits we generally ask for:
    NO DEPOSIT: 24%
    OTHER/MISC: 2%
    25% (1/4): 3%
    33% (1/3): 3%
    50% (1/2): 63% *
    66% (2/3): 1%
    75% (3/4): 0%
    100%/Full: 3%

    -----------

    VIRUS, SPAM, SPYWARE, & ADWARE SURVEY - COMPUTER FORUM APRIL 2004

    VIRUS:
    79% have had a virus in the past
    95% use a virus scanner
    17% have an expired/non functional virus scanner
    76% use Norton/Symantec / 14% use McAfee

    ADWARE/SPYWARE/SCUMWARE:
    81% have had an infection in the past
    90% use a spyware scanner
    55% use Ad-Aware / 26% use Spybot

    SPAM:
    Spam is a problem for more than 75% of us

    POP UP BLOCKERS:
    62% use a pop-up blocker program.

    FIREWALL:
    31% have NO firewall
    33% have a router
    19% use the firewall that comes with their operating system
    17% use a third party (software based) firewall

    -----------

    CLOSED/FINISHED CORNER FRAMES SURVEY - APRIL 2004

    Do YOU carry closed corner frames and what % of gross sales do they represent?
    04% DOES NOT APPLY
    42% I DO NOT CARRY CLOSED CORNER FRAMES AT THIS TIME
    34% 1%-5% (of gross sales)
    09% 6%-10%
    04% 11%-15%
    02% 16%-20%
    04% 26%-30%
    02% 61% OR MORE

    -----------

    MARKETING/ADVERTISING POLL - MARCH 2004

    WHAT FORMS OF ADVERTISEMENT HAVE YOU USED IN THE PAST 24 MONTHS?

    72% Business cards handed out / networking
    68% Yellow Page ads (phone company book)
    64% TIED: Charity donations for ad, Newspaper (sm/community) ads, Referral from previous customer
    55% Window display
    49% Outdoor signage update / drive by traffic
    42% OTHER direct mail method
    34% TIED: Newspaper press release (free), Thank you note to recent customers, Web page, Yellow Page ads (alternate yellow page vendor)
    28% Partnership w/complimentary local businesses (photographer, etc)
    23% TIED: Radio advertising, Thank you note to recent customers w/coupon or offer
    21% TIED: Booth/table at event or trade show, Referral from organization (PPFA, FS, FG, Chamber, BBB, etc), Team/School/Church sponsorship, Vehicle lettering/branding
    19% TIED: FramerSelect(tm) card mailing, Frequent framer incentive program/discount cards , Newspaper (large/major) ads
    17% TIED: Cable TV advertising, Newsletter mailed to existing customers, Opening/Gallery Invitation mailing, Public speaking at local events (chamber, xstitch group, etc), Sales marketing calls/visits to local businesses, Web page with coupon or promotional offer
    15% TIED: Holiday thank you gifts (basket, gc, readymade, bottle, etc), OTHER display ad method
    13% TIED: Magazine ads (local level), Newsletter mailed to existing customers w/coupon or promo, OTHER print marketing method, Val-Pak(tm) program mailing
    11% TIED: Bainbridge(tm) card mailing, Mailing list purchased w/pre qualified criteria, Newsletter sent by email or web
    09% TIED: Decor Home Magazine(tm), Entertainment Book(tm) program coupon, Newspaper (large/major) ads w/coupon or promotion, Television advertising
    08% TIED: Flyers placed in public places or on cars, LJ(tm) card mailing, Nurre(tm) card mailing, SuperCoups(tm) program mailing
    06% TIED: Mailing list purchased w/new home owners only, Newspaper (large/major) ads w/coupon or promotion, Placemat ads, RSVP(tm) program mailing
    04% TIED: Magazine ads (national level), Money Mailer(tm) progam mailing, Newspaper press release (paid ad), Other mass broadcast method, Telephone/Telemarketing from existing customer base, Telephone/Telemarketing from existing customer base, Web search engine paid placement/inclusion/paid clicks program
    02% TIED: AAA/AARP/Club/association discount program, Billboard ads, Bus stop/shelter ads, Newsletter sent by email or web w/coupon, Pocket Coupons(tm) program mailing, Shopping cart ads, Welcome Wagon(tm) program mailing, Yellow Page or phone book plastic COVER ADS
    Note: The results show only what grumblers have tried, and may not be a true representation of the whole industry. The results show what we tried, not what was effective. For effectiveness discussion, please see the original discussion thread.

    ---------

    MOULDING, MAT & GLAZING SURVEY FEB 2004

    WHICH TYPE OF GLAZING IS YOUR STANDARD/DEFAULT?
    48% UV Clear
    41% Clear Regular
    3% Non Glare
    3% UV Non Glare
    2% Clear Acrylic
    2% UV Acrylic
    2% NONE OF THE ABOVE/DNA

    WHAT KINDS OF GLAZING DO YOU CARRY/OFFER?
    97% Clear Regular
    95% UV Clear
    91% Non Glare
    78% UV Non Glare
    78% Clear Acrylic
    69% UV Acrylic
    64% Mirror, Bev
    62% Mirror, Std
    56% Museum
    48% Non Glare Acrylic
    42% UV Non Glare Acrylic
    36% TV A/R
    17% Denglass
    16% Image Perfect
    5% OTHER, Not Specified

    HOW MANY MAT SAMPLES DO YOU DISPLAY IN YOUR SHOP? (AVERAGE ~925)
    <50 3%
    50-99 3%
    100-249 8%
    250-499 22%
    500-999 28%
    1000-1499 20%
    1500-1999 6%
    2000-2499 6%
    >2500 3%

    MATBOARD VENDOR POPULARITY (carried) FOR GRUMBLERS SURVEYED:
    92% Bainbridge
    89% Crescent
    62% Tru Vue
    48% Artique (LJ)
    16% Other/Not Listed
    9% Raphael's
    3% Bainbridge-Blick
    2% Matboard Design Co.

    HOW MANY MOULDING SAMPLES DO YOU DISPLAY IN YOUR SHOP? (AVERAGE: ~1900)
    51-100 3%
    101-250 6%
    251-499 5%
    500-999 16%
    1000-1499 14%
    1500-1999 11%
    2000-2499 20%
    2500-2999 3%
    3000-3499 11%
    3500-3999 3%
    4000-4499 2%
    4500-5000 2%
    > 5001 3%
    Other/DNA 2%

    MOULDING VENDOR POPULARITY(carried) FOR GRUMBLERS SURVEYED:
    80% Larson Juhl
    70% Nielsen
    42% LaMarche
    39% Roma
    38% Studio
    33% Decor
    31% Nurre Caxton
    30% Designer
    27% AMPF
    27% OTHER/NOT LISTED (closed corner, Munn, etc)
    23% Omega
    22% Framerica
    20% TIE: Arquati, Don Mar
    19% TIE: Max, Williamson
    17% AMCI
    16% TIE: Bella, Bendix, Nelsons, Presto
    14% Our own brand/made in-house
    12% Gryphon
    11% TIE: Picture Woods, Turner
    9% TIE: Alumaframe, Art-o-rama, Chop Express, Gemini, Fotiou, Vermont Hardwoods
    8% TIE: Indian River, Southwinds, Universal
    6% TIE: Bay, CMI, Engelsen, Framers Market CT, Furst Brothers, IVY, New Jersey, Tracy
    5% TIE: APF, Artisan, A Street, Bob Victor's, Burnich, Cabhail, Bravura, Delta, Design Guild, Genuine GB, Palmetto, Regence, Southern, TC, Valley, Wall, Zinsel
    NOTE: This summary only includes the top 95%. For the rest, please see the full results.

    ---------

    OTHER ITEMS WE CARRY IN OUR SHOPS SURVEY 2/25/04

    FRAMING RELATED ITEMS WE CARRY
    71% Ready-Made Frames
    57% Photo Frames
    31% Pre-Cut Mats
    29% Frame Restoration
    21% Framing Supplies
    17% NONE - DOES NOT APPLY
    12% Kit Frames

    What percentage of your gross does this area take of your annual sales?
    19% NONE - DOES NOT APPLY
    31% 1%-5%
    31% 6%-10%
    14% 11%-20%
    02% 21%-30%
    03% 31%-50%

    ART RELATED ITEMS
    78% Prints
    66% Posters
    59% Originals
    53% L/E Prints
    38% Giclees
    33% Original Graphics
    16% Sculptures
    09% 3D Art
    07% NONE - DOES NOT APPLY
    05% Animated Cells

    What percentage of your gross does this area take of your annual sales?
    07% NONE - DOES NOT APPLY
    36% 1%-5%
    28% 6%-10%
    19% 11%-20%
    05% 21%-30%
    02% 31%-50%
    03% 51%-70%

    ART MATERIALS
    79% NONE - DOES NOT APPLY
    21% Matboard
    07% Canvas
    05% Accessories
    05% Brushes & Pens
    05% Paints
    05% Supplies

    What percentage of your gross does this area take of your annual sales?
    81% NONE - DOES NOT APPLY
    14% 1%-5%
    02% 6%-10%
    03% 31%-50%

    PHOTO
    91% NONE - DOES NOT APPLY
    07% Portraits
    07% Processing
    05% Cameras and/or Film
    02% Self Service Digital Machine

    What percentage of your gross does this area take of your annual sales?
    90% NONE - DOES NOT APPLY
    02% 1%-5%
    02% 21%-30%
    02% 31%-50%
    02% 51%-70%
    02% 71%+

    NEEDLE ART
    95% NONE - DOES NOT APPLY
    03% Counted Thread (cross stitch)
    03% Supplies
    02% Accessories
    02% Crewel
    02% Kits
    02% Surface Embroidery

    What percentage of your gross does this area take of your annual sales?
    95% NONE - DOES NOT APPLY
    03% 1%-5%
    02% 11%-20%

    GENERAL GIFTS
    43% NONE - DOES NOT APPLY
    36% Home Decor
    28% Jewelry
    21% Collectibles
    19% Clocks
    17% Books
    17% Lamps
    14% Xmas
    12% Furniture
    10% Plush
    09% Pillows
    05% Toys

    What percentage of your gross does this area take of your annual sales?
    43% NONE - DOES NOT APPLY
    31% 1%-5%
    12% 6%-10%
    09% 11%-20%
    03% 21%-30%
    02% 31%-50%

    OTHER
    34% NONE - DOES NOT APPLY
    34% SOMETHING WE FORGOT TO INCLUDE
    31% Cards
    05% Caligraphy Service
    03% Scrapbooking
    02% Caning

    What percentage of your gross does this area take of your annual sales?
    40% NONE - DOES NOT APPLY
    41% 1%-5%
    16% 6%-10%
    02% 11%-20%
    02% 31%-50%

    What percentage do ALL OF THE ABOVE combined represent in the big picture?
    05% NONE - DOES NOT APPLY
    12% 1%-5%
    17% 6%-10%
    22% 11%-20%
    17% 21%-30%
    12% 31%-50%
    07% 51%-70%
    07% 71%+

    ---------

    2003 TECHNOLOGY SURVEY:

    42% OFFER EMAIL SERVICE FOR CUSTOMERS UPON ORDER COMPLETION

    61% HAVE A COMPANY WEB PAGE

    19% SELL A PRODUCT ONLINE

    25% THAT HAVE WEB PAGES, OFFER A COUPON OR PROMOTION ONLINE

    $20.00 AVERAGE MONTHLY WEB SITE HOSTING COST

    WHO DESIGNED/MAINTAINS YOUR WEB SITE?
    Myself 44.4%
    Computer consultant/web designer 42.8%
    Friend or Relative 12.8%

    HOW OFTEN IS YOUR WEBSITE UPDATED/MODIFIED?
    Monthly 39%
    Yearly 25%
    Weekly 18%
    Never 10%
    Daily 8%

    DO YOU HAVE INTERNET ACCESS AT THE SHOP? (93% do)
    Dialup ISP 50%
    DSL broadband 27%
    CABLE broadband 15%
    NO 7%
    OTHER (T1,etc) 1%

    CMC'S USED: (52% have CMCS)
    Wizard: 76.8%
    Eclipse: 8.9%
    Fletcher: 8.9%
    Gunnar: 3.6%
    Valiani: 1.8%

    HOW DO YOU PRICE JOBS?:
    Custom DB or S Sheet 20%
    Manually w/calculator 18%
    POS: LifeSaver 16%
    POS: Specialtysoft 11%
    POS: Frameready 11%
    OTHER: Not listed 9%
    POS: Fullcalc 7%
    POS: EZ Framer 3%
    POS: Artisan Frame + 1%
    NONE: 4%

    # OF POS PC'S INSTALLED IN SHOP:
    1 PC 50.7%
    2 PCs 31.3%
    3 PCs 10.5%
    4 or more 7.5%
     

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