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Advertising on Back of Grocery Store Reciepts

PicturedFramer

MGF, Master Grumble Framer
I just went toe to toe with a sales rep from the grocery store advertising on the back of their receipts. He showed me the Dunn and Bradstreet survey about the last major recession (80's) and how business was better for those who advertised on a daily basis than those that advertised on a monthly basis like Valpak. My question to you is: has anyone done grocercy store advertising and was it effective and worth the money? About $250 Month with the store giving you shared credit of 150. (A value they place on upscaling their customer base). They claim a 4% minimum on their (Return on Investment ). I did Valpak in my area of Seattle and I get maybe 2-4 people a month returning the coupon. I figured it wasn't worth the 400 per month I spent on it over the last year. T:beer: Thus I guess I'm looking for a better way to use my advertising dollars.
Any help would be appreciated.
PicuredFramer
 
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Jerry Ervin

PFG, Picture Framing God
The Pizza Shop in my center does this and has great returns. The MediCap Pharmacist tried it and got nothing.

It is another one of those things that work great for some and not at all for others.

I have thought real seriously about it, but decided not to when I stopped using coupons and my website started to kick in.

If you try it, please let us know how it went.
 

kdub

CGF II, Certified Grumble Framer Level 2
I had someone try to sell me on that as well. I didn't go for it. Too much money to look like a "discount" framer. It's one thing for pizza places, car washes and Supercuts but not for places that sell higher end merchandise. Plus there's no guaranted that people even see the back of the receipt. I know the ads are there but I never look at them--they go straight in the trash when I get home.

I think there are better ways to advertise.
 

RoboFramer

PFG, Picture Framing God
All you have to remember is that everyone feels a pinch and that rep has one interest only - reducing the effect of theirs.

This type of advertising is rubbish - how many people even check the front of their receipt, let alone the back.

I've tried grocery store advertising - not on the back of receipts - it was business cards - the printing of which was included in the price - in a wall rack behind the checkouts.

Very expensive and not one card returned - it was a long time ago - I was green - and man I wish I could meet that pair of bullying reps again.

After that experience I take it out on other reps that call in with similar offers - that is if I just don't show them the door - I hate cold calling reps (outside of our trade plus some within it, sometimes)

Last one I remember was a local cinema - if we put a large poster, advertising the coming films in our window, they would give us a 'special deal' very similar to the one above - business cards in their foyer - we pay for printing of cards; we pay X amount for a year. Oh - and we get X amounts of free tickets for some of the films too - so we fill otherwise empty seats - they never get a sell out otherwise that wouldn't be an option - and buy their hot dogs, coke and popcorn.

So I told the guy - tell you what matey - I stick your huge poster in my window/door and you do all that FOC in return - or don't do that and pay me what you would have charged me.

'Oh - ha ha - well you see ......'

'Oh yes - I see allright - you advertise here with us for nothing and then 'allow' us to pay you to advertise at your place - now go away and put Spirit FM on in your car and maybe you'll hear our radio ad ........."

I think reps selling advertising - or at least certain intelligence insulting types of advertising - are one of the lowest forms of human life!
 

PaulSF

PFG, Picture Framing God
John, you aren't the only one! I had a guy come in a couple of days ago, said he was from the mattress store around the block, and asked if he could put his store's fliers on my design counter. I just looked at him a moment, not quite sure if my ears were working properly. He wanted to put his store's flyers in my store!
 

PaulSF

PFG, Picture Framing God
What John said.

I trash my grocery receipts as fast as I trash the Valpaks.

For less money and better results one could hire a cutie in a mini skirt(*) and framing sign for a couple of hours. I bet that could drive more people to your door!

(*)For advertising, not other purposes!!!!
oh poop!
 

joe

CGF II, Certified Grumble Framer Level 2
I tried it a few years ago. If you do it offer a dollar amount off of something other than framing; maybe a poster, a mat, a gift item, etc. Also do not take their price as final. If they won't come down to your price offer then don't sign up for it. I know they will come down.

As I recall my results were not profitable.
 

Jeff Rodier

SPFG, Supreme Picture Framing God
If you try it, please let us know how it went.
I will let you know what kind of response I get. Mine should start tomorrow. I went huge with my offer so we should know very quickly. We are offering $20 off a $50 purchase or $40 off a $100 purchase.

I did the math and chose these numbers mostly because the discount will be less than the 40% offered since they will spend above those amounts anyway.

Many of you know that I offer insane discounts but I have not had one single customer cut out the coupon and actually ask for the discount (I don't put dotted lines around my ads). I don't understand it since most of my customers are residents and these people are the deal scrounges of the world here. The locals hate the coupons and all of the tourist carp they see everywhere.

I will let you know what happens.
 

joe

CGF II, Certified Grumble Framer Level 2
I tried it a few years ago. If you do it offer a dollar amount off of something other than framing; maybe a poster, a mat, a gift item, etc. Also do not take their price as final. If they won't come down to your price offer then don't sign up for it. I know they will come down.

As I recall my results were not profitable.
 

Doug Gemmell

SGF, Supreme Grumble Framer
Really

There's advertising on the back?
 

Jay H

PFG, Picture Framing God
One thing is for sure - There is no shortage of advertising venues.
 

Candy

SGF, Supreme Grumble Framer
Been there, done that, there are better ways to spend advertising $$$$. Also, Welcome Wagon was a bad choice and you are locked into that for a year.
 

JRB

PFG, Picture Framing God
Once a week, get 250 one dollar bills, staple them to your business card, and walk around the neighborhood and give them all away. Have them tossed out of an airplane over your town. Have a food drive and give one to the first 250 contributors. There are a whole lot of ways to throw away your money. Every one of them will get you better results than the back of a grocery store receipt. Many of them will get you a spot on the evening news.

The best advertising you can do always involves you. Walk around your neighborhood after work every night for one hour. Go door to door and introduce yourself. Tell them if they stop in your store you will give them a free print, a discount on framing, whatever. Go out and say hello, take your crew with you, have a walking party.

Don't listen to sales people........THINK!

John
 

Jay H

PFG, Picture Framing God
Every one of them will get you better results than the back of a grocery store receipt. Many of them will get you a spot on the evening news.

Remember my wish that rather than blow through the first 2k of my advertising budget that I wished I had just set fire to 2k out in the parking lot. I'm not kidding either. It mayhave gotten more than just local press. It probably would have been on ABC Nightly News. I can see the headlines in USA Today, "Business Owner Protests Mass Advertising, Burns 2k In Parking Lot". Then as a subheadline "Fined 2k by Fire Department for No Permit".
 

JRB

PFG, Picture Framing God
Not to mention being arrested by the secret service for defacing U.S. currency.

Probably would have water boarded you just for the fun of it.

John
 

PaulSF

PFG, Picture Framing God
I'm thinking of posting an ad in the form of a tattoo, on the girl that was in my store a couple of days ago for glass replacement. About 80% of her body was covered in tattoos. Fortunately, there's just room for my logo on her forehead.
 

TGFU

CGF II, Certified Grumble Framer Level 2
We tried it a few years ago. I don't recall the offer, but I do recall that we received no return......Not One!
 
For less money and better results one could hire a cutie in a mini skirt(*) and framing sign for a couple of hours. I bet that could drive more people to your door!

(*)For advertising, not other purposes!!!!

A new store opened up in the mall close to me (Westfarms Mall). They seem to be an Ausse outfit that sells underwear to 20 somethings. That is the stratagem to lure shoppers into the store with 2 mini skirted girls a the door. The interior of the store is dark with spotlights on the product, NO windows just a large doorway with the girls. They are in the end of the mall with Nordstoms, Apple, Victoria's Secret an soon Tiffiny's. all the frameshops and galleries are long gone from that mall.
 

Jim Miller

SPFG, Supreme Picture Framing God
In my salad days I advertised on the back of grocery receipts. It seemed like a good idea at the time -- cheap and plenty of exposures. Ha!

A few days after my ads hit the grocery store's receipts, Gail and I made our weekly excursion for food. At the checkout I proudly pointed out our ad to Gail. Three inches of full color...wow.

Then we headed for the car. Right there by the door was a 55 gallon drum wth a slotted top and a huge, colorful sign saying that for the value of receipts deposited in the drum that month, the store would donate 1% to buy computers for the local schools, or something like that.

That seemed really nice of the store. Trouble is, instead of taking my ads home on their receipts, which would presumably be cherished until they could bring in their framing orders, customers were stuffing them into that drum. After some chuckles and refusals from the ad agency, I got my money back. All of it.

Advertising sharks will try to sell us almost anything. I'm waiting for one of those pretty girls to come in with an offer to place my full color ads on the soles of shoes. I wouldn't buy, of course, unless the ads were to be on the shoes sold at Nordstrom's and Neiman Marcus...but I probably couldn't afford that.
 

PaulSF

PFG, Picture Framing God
I'm waiting for one of those pretty girls to come in with an offer to place my full color ads on the soles of shoes. quote]


Maybe if they come in Jim, and offer to have your store name emblazoned as a "tramp stamp" !
Can you imagine that? Right above the girl's tush is Jim's tag line -- "it's not about price, it's about value!"
 

framing fashionista

CGF II, Certified Grumble Framer Level 2
I'm waiting for one of those pretty girls to come in with an offer to place my full color ads on the soles of shoes. quote]


Maybe if they come in Jim, and offer to have your store name emblazoned as a "tramp stamp" !
I don't know about shoes or my "back" but I'll be the first to offer Larson-Juhl my right forearm ;)
 

mayos

MGF, Master Grumble Framer
This all reminds me about a story on 60 Minutes several weeks ago (it may have been longer) about a guy in Florida who shaved his head and offers it as advertising space? It looked like tatoos, but it had to be something tempoary so he could change ads. Innovative. Maybe the "tramp stamp" thing isn't too far fetched.?????
 

framing fashionista

CGF II, Certified Grumble Framer Level 2

Luddite

PFG, Picture Framing God
You`d be suprised....

Our local grocery store has a poured concrete floor. Lately, ads in the form of large decals have been popping up on it. It started quietly in the snack isle with one for Ritz crackers and has spread outward through the store from there. Maybe we should look into it!
How effective those big ugly decal ads can be.Things are plasterd all over the Gift mart venues:The floors,walls,sidewalks,even the elevator doors! I was absolutely gobsmacked by the effectiveness of the elevator door ads!! One was bought by some friends that sell potpourri and candles,stupid ad cost ten grand(not a typo).Every day I used the elevator,I noticed scores of shop owners taking notes.They have TWO doors now. Maybe a public place would be great spot as well...NO you don`t need an overpriced huge door sticker,but maybe something smaller?.... L.
 

osgood

SGF, Supreme Grumble Framer
I just had a call today from a local doctors surgery offering advertising on a plasma screen in the waiting room.
They wanted A$26 a week.
I declined!
 

PicturedFramer

MGF, Master Grumble Framer
I just want to thank you all for the information you shared with me. I don't think I'll advertise on the back of the grocery store receipts, judging from most of the comments and advice. I think the best advice came from John--
"The best advertising you can do always involves you. Walk around your neighborhood after work every night for one hour. Go door to door and introduce yourself. Tell them if they stop in your store you will give them a free print, a discount on framing, whatever. Go out and say hello, take your crew with you, have a walking party.

Don't listen to sales people........THINK!

John"

and I don't want to be on the "evening news' again thanks
PicturedFramer, THINKING
 

FrameMakers

PFG, Picture Framing God
This thread is 4 years old, but I am wondering if anything has changed in that time?

Just had a rep in and made me wonder about this. I think our case is slightly different as the Kroger store is in the same shopping center as my store. Not just in the same city or region. The cost seems reasonable and the repetition is at a minimum of 21" with the average receipt being 15".

So has anyone tried this recently?
 

Bob Doyle

SPFG, Supreme Picture Framing God
Why don't you offer to put Kroger ads on your reciepts? See if the rep bites. Bet he doesn't :)
 

Framar

SPFG, Supreme Picture Framing God
The only ads I notice on my grocery store's receipts are for oil changes, tires, and the $4 off coupon at Amvets with a $15 sale.

Oh, and there was a 40% HL coupon on the back of my bank's ATM receipt the other day. :shutup:
 

Bob Doyle

SPFG, Supreme Picture Framing God
Bring that in to the bank Mar :) Ask if they want you to go elsewhere, or if they just want your customers to....


I do notice at the grocery that when I buy a brand of dog food they always give me a coupon for a different brand. I find that more insulting than helpful :)
 

Dave

SPFG, Supreme Picture Framing God
I have a novel advertising idea...

We still have a number of barns around here. Maybe I could talk the farmers into letting me paint a big billboard on the side of the barn:


"Frame at
Dave's."


Let me chew on this one for a while.

;)
 

Grey Owl

SGF, Supreme Grumble Framer
Last year, a restaurant we go to put ads on the back of the local Kroegers receipts. I saw it and brought it in and used it.

She said that over a 6 month period she had 3 people bring the ad in, and all were existing customers. She is not doing it again.
 
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