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Opinions Wanted Advertising on Kroger Receipts

Pangolin

SGF, Supreme Grumble Framer
I have someone coming to give me a sales pitch about placing ads on the backs of the receipts at the local Kroger stores. They even told me they could call another framer while the rep is in my store so I could talk to them and they could tell me how well the advertising has worked for them! Yeah, right....

I've turned these guys down before, and am planning to again, but I was just wondering - does anyone actually look at or use those coupns? :shrug:
 
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John Ranes II CPF GCF

SGF, Supreme Grumble Framer
???????

I have never used one of these as a consumer and I have never been tempted to use this vehicle as a retailer... Just a little too broad of a shotgun pattern on reaching our potential clientele I believe.

John
 

JWB9999999

SGF, Supreme Grumble Framer
Had a salesman give me the same spiel. Said not one of her customers had ever been dissatisfied. Promised to keep in touch regularly to make sure things were going well. So I tried it.

I ran ads on the back of register receipts at a grocery store for 6 months. It was a 2 part ad with 2 coupons, one for framing, one for furniture. In the 6 months, I had about 6 customers use the framing coupons, not counting my very best regular customer, who used probably a dozen of them. My best customer also used one of the furniture coupons. No one else did.

Then I figured out why the sales rep had never talked to a dissatisfied customer of hers. Once she was out the door with the sale, I never heard from her again.

It certainly didn't pay for itself. Would not recommend it.
 

Jeff Rodier

SPFG, Supreme Picture Framing God
A word of caution, if the company is Fan Fair Media throw them out before they darken your doorstep. They have been selling in violation of cease and desist orders around the country. I gave them a shot and never was able to get a hold of the rep. Cancelled and found out that the cancellation clause overides all written agreements you have with them. You just can't match the requirements of the cancellation clause.

I had to close my bank account and reopen a new one to stop the charges to my checking account. They turned it over to a lawyer to collect a lifetime of monthly charges since you can't really cancel. They threatened to sue me and I used the statute of fraud against the law firm since they were an accesory both before and after the fact since the law firm was in the business of perpetuating the fraud. They had no contract with the grocery store chain that they claimed to have an exclusive with here. There was a cease and desist order against them so they just convinced the store manager that they had authorization from corporate to provide the service. Since they provide the store with free register receipt tape the manager saw an opportunity to increase his bonuses based on reduced expenses.

I contacted the Piggly Wiggly corporate offices and they were reluctant to help until I explained my relationship with the TV and newspaper media in the area. They told me they didn't authorize the use of service so I was on my own. I explained that I would have a 4'x8' sign at their parking lot entrance saying "Piggly Wiggly Supports Fraud" while I was interviewed on TV and in the newspaper. That is when corporate finally sicked their legal team on the fraudsters being Fan Fair Media. It finally stopped.

The money you will waste with them will be much better spent in the local paper but only if you advertise specials with printed prices not discounts. You can see an example of an expired newspaper add on my website front page. Newspaper works if you publish prices with size examples.
 

Paul Cascio

SGF, Supreme Grumble Framer
One of the worst advertising buys you can make IMO. Ranks right down there with Bowling Score Sheets and Diner Placemats.

Most people barley glance at the front side of the receipt, much less the back.
 

BILL WARD

SGF, Supreme Grumble Framer
was gonna say exactly what Paul said! I litterally threw one of those reps OUT of my store---they kept calling me/coming in & using my time---I warned them that if it happened again I'd--------------------

and I did!
 

framah

PFG, Picture Framing God
...or you could just send me $100/month and I will tell all my customers that if they are ever in Columbus, Ohio, they should go to your store for the best framing there.

How's that?:thumbsup:
 

couture's gallery

PFG, Picture Framing God
...or you could just send me $100/month and I will tell all my customers that if they are ever in Columbus, Ohio, they should go to your store for the best framing there.

How's that?:thumbsup:
and to be sure to capyure the Florida business I'll do the same, but at 50% off of the $200.00 monthly charge.
 

johnny

SGF, Supreme Grumble Framer
Use those same dollars to put tiny ads in the church bulletins for all the churches around your shop and you'll be far better off.

Of course they will often request church discounts, but the register tapes were to be coupons anyway amirite?

I remember when they would try to sell ad space on the paper bags too... crazy awful.
 

Pangolin

SGF, Supreme Grumble Framer
An update- I got the sales pitch. The deal was to put an ad on the back of the register tapes at ONE store in my area. They would offer me exclusivity for my area (no other framing shop could advertise at my store). Normally, they charge $300/month, but since I am a "specialty" store, they'd lower it to $250! (A sarcastic "Woo Hoo!) The term is one year long, and they can re-do/change the ad every 3 months. You can move your ad to a different store as often as every month, but they suggest trying it at one store for at least six months before moving the ad.
They claim that that two stores near me have 30,000 and 23,000 customers per week. According to her, that would mean that 100,000 of my ads would go out on the backs of their register receipts in a month.

I told her I'd "get back to her"...she kept telling me these great stories about framers in Michigan and Chicago who have done really well with this! Offered to let me call a couple of local businesses who use it to find out how they really do with it.

I think for now I'll use my hard-earned money for something I think people will actually see, and keep this on hold for when I win the lottery and have an extra $3000 to flush down the toilet!

Oh, and to answer my own question above - I've never used a coupon on the back of a receipt either!
 

Grey Owl

SGF, Supreme Grumble Framer
One of our friends owns an Italian restaurant. We saw her adv. for $5.00 off on a $20.00 or more meal on the back of a register receipt.

We brought it in, and asked her how effective it was. She said "I think you are like the 3rd person in the last 8 months that brought the coupon in, and the others were regular customers too".

So, no new business, just reduced margins on a few existing customers. Not a good advertisement method.
 

Jay H

PFG, Picture Framing God
A crack dealer knows you're going to love crack so much they will give you some to try for free. The more grand the promise the more I wonder why they won't give you some freebies up front to get you hooked?

Frameshops are micro-businesses in the retail world. For some reason that makes us magnets for every slick advertisement rep with some crummy half-baked product. I suppose small=stupid to these people.

Also isn't it interesting just how many different ways there are “advertise”?
 

JWB9999999

SGF, Supreme Grumble Framer
They claim that that two stores near me have 30,000 and 23,000 customers per week. According to her, that would mean that 100,000 of my ads would go out on the backs of their register receipts in a month.
Also, these numbers may not be the whole story. Your add will only be displayed until a limited number of tapes run out, or the time your ad is supposed to be run passes.

Usually, like someone else mentioned, they will give register tapes to the stores. They give a certain number of tapes, which will have your add on them. Once those tapes run out, that's it, and the store swtiches back to the normal tape with nothing on the back, or to a new set of tapes with advertising from other businesses (not yours). Depending on how fast customers use the tapes up in the store, the tapes may not be printed at the store for nearly as many months as they are telling you.

However, if business is slow at the grocery store, don't expect your ad to be there longer. They will have met their promised end date deadline, and your tapes will be pulled in favor of the new tapes with other businesses' ads.
 

Paul N

In Corner
Use those same dollars to put tiny ads in the church bulletins for all the churches around your shop and you'll be far better off.
Nope, that was a waste of money too - and the company that peddled that to me sounds like a clone of the one Jeff was talking about.
 

Jeff Rodier

SPFG, Supreme Picture Framing God
The promise of being able to switch stores was also a lie with the slimebags at Fan Fair Media. I tried the first printing at the first store and had some response but it was about equal to the money spent. When the new store that I was supposedly allowed to switch to opened they didn't get a contract with them even though I was told they already had one. The rep group selling these things here was located in Northeastern Ohio and never once returned a phone call or e-mail.

I will tell you I have eaten at least 50 free Chick Fil-A sandwiches that were offered on the back of the register receipts. I even picked the receipts up from the parking lot to get the free sandwiches.
 
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