A previous employer once hung several framed prints in a local bank, with the idea that she would collect upon sale. Not one sold, and the art basically became bank decorations. Same thing happens with local photographers, whose large canvases grace banks and hospitals. Perhaps a few sell, but most just become background. As 'simply' said, though. some manage to do this, so hopefully, he'll find a way. Simply, have you read 'Becoming A Corporate Art Consultant', by Barbara Markoff?I once had a guy running a restaurant ask me to provide prints and posters for his dining room in return for small, unobtrusive signs stating that they were for sale. I knocked that idea back straight away as I have seen too many dinged and scratched frames in restaurants. I also know that people dining out are probably not even going to notice what is on the walls so would expect zero sales.