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"big momma" mouldings

Discussion in 'Picture Framing Business Issues' started by MnSue, Sep 25, 2006.

  1. MnSue

    MnSue SGF, Supreme Grumble Framer

    I've been reblocking the moulding wall, and tossed over 4 cans on mouldings. I am wondering how many of the 4" to 6" wide moulding; the ulta heavy, bulky, or just the big dust collectors do you keep on your wall taking up space and rarely, if ever used. I still have "3 speciality" areas of these frames, maybe 100 - 125 styles.

    Too many - too few?? What thoughts do you have.
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  2. Framerguy

    Framerguy PFG, Picture Framing God


    Like so many other situations that are questioned here, it all depends on your customer base and what you are featuring in your gallery. We sell mostly all original oils on canvas where I am employed now and most are larger canvases. I sell more wide clunky frames that sell in the $30 - $60/ft. range than all the other mouldings combined for originals. For custom work brought in by the client, I sell mostly smaller 3" or less mouldings.

    But I sell so many large mouldings that I am constantly getting in more and more huge samples to display for my clients. I ordered probably 90% large over 4" moulding samples at Atlanta this year out of all the samples that I ordered.

    Before I left the North to move to Florida, I sold a few large mouldings but not nearly as many as I have sold down here in less than a year of working for this gallery. It is common to have the bare frame sitting in the back room with a value of over $500 to $700 before anything goes into it. That was rather rare in my gallery up North.

    That is the difference in location and demographics of your area in my opinion.

  3. Handy

    Handy MGF, Master Grumble Framer

    not a whole lot Sue - they don't sell often and take up so much space.

    BAsically, we put them at the very top of the rows which are too high to reach. that way they are highly visible, available, and you don't have to drag out the step stool very often!

    but then after you throw some out you get that ONE customer who would like it!
  4. DB

    DB SGF, Supreme Grumble Framer

    I keep debating about moving those large samples from the bottom of the wall up to the top, but I worry that having those large samples at the top, one might let go of its velcro moorings and land on someone's head!
  5. Marjorie

    Marjorie CGF, Certified Grumble Framer

    We have all of our large mouldings on the back wall behind our design counter and on a small side wall just before our regular moulding panels. We probably have about 75-100 at the most.

    We like the separate area as if someone comes in and wants a large moulding, they're all together.
  6. Bob Doyle

    Bob Doyle SPFG, Supreme Picture Framing God

    Put them on the top. Put the best selling ones at eye level and dead center. put the "cheap frames" on the outer edges and make a point of having to dig for them when your low price customers come in!

    All about image and public perception, check out the grocery aisles, especially the cereal aisles! High profit items in the middle rows. sugar on the bottom, kid's eye level! and high bran good for you on the top. Cheap stuff? far end on the aisle are the boxless cereals in bags right before the oatmeal! Trust me they are there, but you gotta dig to find them, like your cheap black moulding you don't want to sell anyways! :)
  7. EllenAtHowards

    EllenAtHowards PFG, Picture Framing God

    In our shop they are in a couple of drawers. "Oh, this painting requires the Special Mouldings. Let me get them out for you. "
  8. McPhoto

    McPhoto MGF, Master Grumble Framer

    Like Bob said, take a page from the grocery stores - put your most profitable corners within easy reach. For example, your 22k gold finished corner samples should be front & center where they garner the most attention - and don't be afraid to show them - remember - DO NOT prejudge your customer!
    The mid-range mouldings should then work out from the center display w/ the least expensive mouldings the farthest away from the design counter - especially if you have employees - they always seem to grab whatever is closest to them :icon45:
    The cheap black moulding - throw them in some ratty looking cardboard box & keep it under the counter only to bring out for the customer that only wants a cheap frame - "How cheap do you want us to make it look?"
  9. equineart

    equineart CGF, Certified Grumble Framer

    I think it is like most things. If you display pieces with larger mouldings you will sell larger mouldings. The same with fabric mats, wider mats etc. People are more comfortable with it when they see it on other things.

  10. J Phipps TN

    J Phipps TN SGF, Supreme Grumble Framer

    I have a row above and behind the counter that those big mouldings go on. They get alot of attention and it makes a customer feel special to pull from that wall.

    With the main wall, (the Larson wall) there are all over. They go under their Craig Ponzio signs. The wall is black and all of the mouldings have a dramatic look. Those big ones just add so much Texture to the wall.
  11. Bob Doyle

    Bob Doyle SPFG, Supreme Picture Framing God

    Mike I love it! Save the samples with chips and visible finger joints and put them in the box as well!

    Ellen, I love the oh this is too special let me get out the good china! I got all my big mother moulding on a special wall, as well as drawers full of the big Romas! There is just something about pulling out the good stuff that makes certain design jobs special for me as well as for the customer.

    The drawers are a godsend as if the moulding were all on the walls the customer would get option overload and then sales go down and eyes glass over. The good movers being on the wall keep choices simpler, and the drawers add a certain feeling of depth of choice that helps make the reluctant shopper feel better about their choice both of moulding and of my shop. (I Hope!)
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