Just curious as to the type of advertising you framers find successful. I have typically designed what someone termed "branding" advertising -- talking about our longevity, good reputation, attention to quality and craftsmanship. I have never run a "SALE!" on framing services...I try really hard to have all my markups and margins set correctly and fairly, and I think my clientele gets it. But regarding cultivating new clients, an advertising rep for a local magazine recently told me that "branding" is not going to bring new people in the door -- and that I need to offer incentives or give-aways. I feel like that would "cheapen" my brand. Thoughts?