I learned this past week that I will have a new competitor. The new shop has chosen to use my business name for their business. I was told by one person that the name grab was in progress and have confirmed that it is true. Now I know most would go through the process of getting the name thing changed but I don't want to do that piece of work. The shop owner knows I am here and has chosen to scab off of my hard work. We had a similar question come up on the G and I made my stance clear on unfriendly competition so here is the plan. I'm having a "One of Us is Going Out of Business Sale" but I'm not calling it by that name yet since the business is 15 minutes away. 48 hours ago I began a sale with my artist customers. I told one artist about my "Buy One Get Two Free Sale" on ready made frames. Told her to spread the word with the art guild. The guild has blasted the word by e-mail and the camera club has since forwarded it to the entire membership. I've got 3 more groups to notify yet but many members are cross overs. These groups are over 1,000 artist and photographer customers that I already serve. In the past 48 hours I have sold more than 200 ready made frames. I have over 100,000 feet of moulding that can be cut up as fast as I can cut it. My plans are to saturate the artist maket before going after the general retail customer. When I advertise to the public it will be large newspaper adds which will include pricing for ready mades as well as custom framing. All framing will be package priced and stress that every item is the published price. I will plaster the ads with "Made in the USA, Italy, Spain as well as all other mouldings. "Ask for the Most Expensive Frame and Present Your Coupon" will be in the ads. I'm all for healthy competition but this has crossed the line. My only response no matter what happens after this post is to assure this competitor never sees the holiday season. Bad decisions carry serious consequences.