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Opinions Wanted Could Michaels Get Hit by the Credit Crunch?

Discussion in 'Picture Framing Business Issues' started by PaulSF, Nov 11, 2008.

  1. Kirstie

    Kirstie PFG, Picture Framing God

    Newspaper advertising in paid subscription papers in the Bay Area costs a fortune. The smaller papers are throwaway. We have advertised in both, but have never recouped our investment. What kind of paper are you advertising in?
     
  2. Jeff Rodier

    Jeff Rodier SPFG, Supreme Picture Framing God

    Daily subscription paper with circulation of 129,000. 3x6 add was $500 for five different days of my choice. It was a new customer special and then the price doubles. I published sizes with prices in it and that is why it worked. Check my website to see the add. Sold over 50 frame jobs from it since Friday.

    Paul, Yes they will just as AIG, WAMU, JP Morgan Chase, PNC, Goldman Sachs................................................................................................................do and will.
     
  3. PaulSF

    PaulSF PFG, Picture Framing God

    Hey Jeff, was that $500 for each day, for $500 for all five days?

    I just got an offer for a full-page ad in a newspaper with a paid subscription of 26,000, at $550 per day.
     
  4. Jeff Rodier

    Jeff Rodier SPFG, Supreme Picture Framing God

    Paul it was all five days. Based on a full page for $550 a day I'm sure you could tailor the size and price to suit your needs.
     
  5. MabSadie2

    MabSadie2 PFG, Picture Framing God

    My longest post ever.

     
  6. MabSadie2

    MabSadie2 PFG, Picture Framing God

    I was going to edit that down to half that size, but after dinner my 60 minutes were up. I need a blog.
     
  7. shayla

    shayla WOW Framer

    Sadie, if you ever do start a blog, can I come visit? I read every word of your posts, and they are well worth the effort. Your willingness to revisit previous comments for the sake of clarity is a good thing, and don't let anybody tell you differently.
     
  8. dmcdon8985

    dmcdon8985 Grumbler in Training

    Hi All
    This is a fascinating post, it seems the full realisation of the credit crunch is yet to fully effect me personally in the UK. It seems that it is the larger chain stores that are getting affected first probably because such large company’s are slow to react, whereas smaller operations can turn a decent marketing plan around in a few days.
    I am not sure if we have any chain stores in the UK or even franchises. Fast Frame and Frames express have all seemed to disappear except for a few that have kept the name. How many large chains are there in the US?

    Duncan McDonald
     
  9. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    One difference between small indie frameshops and large chains is that once we reach breakeven each month, we can net a very large percentage of additonal gross sales. Chains have to reach that point across the board. Also, with all the layers of management and support staff, they're profits tend to represent a very small percentage sales.
     
  10. HB

    HB SGF, Supreme Grumble Framer

    3 x 6 What ? mm? I'll need a mag glass!

    Sounds like a remarkable sale to me.

    In our paper of 17,000, it costs about $450 for a 4" x 6" ad ONE INSERTION!!

    Newsprint ads are too expensive for what my return is!
     
  11. Jeff Rodier

    Jeff Rodier SPFG, Supreme Picture Framing God

    Yes it is a great deal and only available during the first 30 days of a new customer run. The subsequent months jump to $144 per day for a 2x4 ad. I had to get creative and add the restaurant coupon to call myself a new customer the second month I ran it. I simply had to set up the account under Coasters Cafe.

    That is in inches and you can see the ad I'm running on my website. This run I had $500 in new business walk through the door before the second appearance of the ad. I have them running 2 days apart but the price is what brings them in. Customers are quite skeptical about what I am selling so they call first to see if it is real which it is. I now have 150 quality wood frames at one price. All of my advertising states "No Plastic, No Junk".

    This price includes standard paper mats and I charge for conservation materials but the frame price doesn't change. Friday I had a 30x40 oil come in and did the framing while they ate the free ice cream cone. 15 minutes later they were out the door. My material cost on the job was $4.50 and 15 minutes of time for $89 plus tax.

    I want to do that job all day every day.
     
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