The winner will have two prize options: A) An 8x10 glossy of me (Suitable for framing of course. Limited Edition Giclee available for a slight upcharge.) B) Nothing. I have no doubt which one will be chosen. I'd make the same choice. I'd like to hear your ideas, unless you will accuse me of stealing them to write a book or sell used cars, or the like. I think most of us would agree that one of the things that plagues small box framers is that our collective public image has been created as much by the chain store advertising as by anything we have done, or not done. I think the public sees the Always-On-Sale Framers as offering "Value Framing" and us as offering "Expensive Framing." In fact, when our competitors advertise 50%-off and fail to explain, "Off of What," the "What" is easy to interpret as 50%-off of our prices. Perhaps more than anything else, we need a collective identity for our industry. It needs to be one that conveys a positive image, while also differentiating us from the AOS Framers. Hence this contest. It's important that all entries meet the following criteria: 1. Brevity - a winning entry can be no more than a few words long. Think of successful catch phrases such as, "Pork, the Other White Meat," and the mooother of all cooperative marketing catch phrases, "got milk?" 2. Must have extensibility. We must be able to build a marketing campaign around it. Again, think of those mentioned above. 3. And it can't be "got frames." That sucks. FYI, I have one that I'll be introducing very soon now and every indie framer will have an opportunity use it for free. However, as a matter of dilgence, if another idea comes up that is better, meets the criteria set forth above, and is embraced by HH-ers, the Grumbling masses, and others in the industry, I would scrap my idea and help create a different one. So, let's get to work. Thanks and good luck.