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Enter the "We Need an Identity" Contest

Discussion in 'The Grumble' started by Paul Cascio, Apr 7, 2007.

  1. j Paul

    j Paul PFG, Picture Framing God

    More about LIFE!

    This was posted earlier in this thread:

    Bring your art to LIFE
    Local Independent Frameshop Entrepeneurs

    Just another thought on the same theme

    Local Indpendent Framing Expert

    Maybe play around with that.

    Get a.... Local Indpendent Framing Expert

    Bring your walls to.....Local Indpendent Framing Expert

    Is your art on.....

    Local Indpendent Framing Expert Support?

    Does your art need.....
    Local Indpendent Framing Expert Support?

    Or here is one for a laugh since Paul appreciates crude....

    Get your art............

    Local Indpendent Framing Expert Support?
    Before it ends up in a Box

  2. Elaine

    Elaine SGF, Supreme Grumble Framer

    I like the last one!
  3. Sarah Winchester

    Sarah Winchester CGF, Certified Grumble Framer

    We do need this.

    I agree that we need some kind of identifier, but we should be very careful. I've been watching what other industries use and some just don't get it. I was in a Naked Furniture store and saw a sign "Real Wood, Finshed Your way". so I assumed they finished wood furniture. Nope. They explained that it was the national assoc's idea for an industry wide solgan, but it just didn't seem to get the point across.
    When a client brings their art in, I always put it in a brand new sleeve, or folder and carefully place it on a shelf. when they come in to pick it up, I handle it as if it is a sacred object, even if it's only a $20 poster. One lady mentioned she drives past 3 BB's because "You care for my art, as much as I do." Soooo

    "We care for Your art!"
  4. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    I do really like that last one, but that's just my personal opinion. Let's add the that heart monitor line to it for visual impact.


    The L.I.F.E. thing is clever JP, but it doesn't have the selling power we need. Try a whole different concept and see what you can come up with.

  5. j Paul

    j Paul PFG, Picture Framing God

    Get a personal.... Local IndpendentFraming Expert


    You can't get a
    personal Local Indpendent Framing Expert
    Out of a Box!

    I'll get on a different theme later.......

    Don't know how we are going to come up with something that says everything we want in a word or two, like Got Milk! Our message seems to be a little more complex. Even the Mac / PC campaign is ran on a continuing story line, not on just a strong one liner.
  6. Paul N

    Paul N In Corner

    Like this??

    Get your art............

    Local Indpendent Framing Expert Support
    Before it ends up in a Box

  7. j Paul

    j Paul PFG, Picture Framing God

    You have to go to the right place to get a
    Local Independent Framing Expert
    See John at ................

    You have know the right people to have a.....
    Local Independent Framing Expert
    See John at ................

    Or maybe on a referral card you could use this:

    Help your friends to get a
    Local Independent Framing Expert

    See John at ................

    Paul N, I like it. could see using that in my cable TV Spots with sound effects! Maybe without the last line about ending up in a Box!
  8. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    I know it's difficult. That's actually why I posted this, to get as many creative minds working on it as possible.

    I appreciate the time and effort you have put in. Surely you didn't do it to win a picture of me.
  9. j Paul

    j Paul PFG, Picture Framing God

    Get your art............

    Local Indpendent Framing Expert Support
    Before it ends up in a Box


    If we put the slogan on it, we could all get delivery trucks like this.:shrug: :icon11: :smileyshot22:
  10. Harry FKA Harry

    Harry FKA Harry CGF II, Certified Grumble Framer Level 2

    I LIKE IT........

    We all need to get a LIFE!!!!!

    I LIKE IT!!!!!!!!!

    Have I menetioned,

    I LIKE IT!!!!!
  11. Val

    Val PFG, Picture Framing God

    Remember the old Life Cereal commercial?

    "Mikey will like L.I.F.E.!! Mikey likes everything!!"

    Get it??
  12. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    :) Just so you know, there is a 2-point deduction when you have to explain it.

    However, I have to admit I should not have needed an explanation for the Mikey thing. My bad!
  13. apetty

    apetty CGF, Certified Grumble Framer

    My brain hurts...this creative stuff is not really for a reformed accountant, but I'll give it a try anyway:

    Supporting our community...one frame at a time.

    Supporting your art habit...one frame at a time.

    What is your art wearing today?

    Let us outfit your naked art.

    The latest fashions for your artwork.

    You can't hang it if you don't frame it. (insert puke smilie here)

    Naked walls unite!

    Framing: the art of uniting pictures with protection

    Excellence in framing: uniting pictures with protection

    Excellence in framing: craftsmanship, design, service

    They don't get any better, folks, but like any good team player I feel I must participate. Maybe this will spark some more creative juices, though.

    I gotta go lay down now...or maybe just drink from the toilet.
  14. Terry Hart cpf

    Terry Hart cpf SGF, Supreme Grumble Framer

    Stop me if you've heard this one... I've tried to pay attention but I may have missed a couple of the 160+posts. But this is just those local hardware store ads. You know them, right? You like them?
    In Your Neigborhood

    Visit your local framer
    Save time, They're near you
    Save money, they're competitivley priced
  15. RoboFramer

    RoboFramer PFG, Picture Framing God

    Use us - we won't return the complement!
  16. Dave

    Dave SPFG, Supreme Picture Framing God

    I like too ...has many possibilities... it may even take on a life of its own.

    Grab life by the horns. :eek:

    Dave Makielski
  17. Dave

    Dave SPFG, Supreme Picture Framing God

    "Bring your Art to L.I.F.E."

    "Give your Art L.I.F.E. treatment"

    "L.I.F.E. will serve you well!"

    "Memories preserve life and L.I.F.E. preserves memories"

    "Get a L.I.F.E.!"

    "You only need one L.I.F.E."

    "Revisit your L.I.F.E."

    "L.I.F.E. guard on duty within"

    "Got L.I.F.E.?"

    "Get some L.I.F.E. advice!"

    "Isn't your L.I.F.E. grand?"

    "Share your L.I.F.E. with your best friend."

    "Your L.I.F.E. will hang with you"

    "If your walls are staring back at you ...get a L.I.F.E!"

    "Your wife needs a L.I.F.E."

    "You need a L.I.F.E."

    "L.I.F.E. knows art."

    "Make an appointmenmt with your L.I.F.E. advisor."

    "L.I.F.E. is calling you ...your order must be ready."

    "Value your L.I.F.E."

    "Trust in your L.I.F.E."

    "Your L.I.F.E.'s work will astound you."

    "Your L.I.F.E.'s work will outlive you."

    "Don't hit the wall without calling on your L.I.F.E."

    "L.I.F.E. advice freely given."

    "Give your L.I.F.E. some Creative License ...you won't be disappointed."

    "Feel the texture of the fabric of your L.I.F.E."

    "Your L.I.F.E. will leave a lasting impression for you children."


    and on and on and on...

    Dave Makielski
  18. apetty

    apetty CGF, Certified Grumble Framer

    Sorry Dave

    How about

    L.I.F.E. Sucks!
  19. Dave

    Dave SPFG, Supreme Picture Framing God

    Are you being humorous or do you really not like the L.I.F.E idea?


    Dave Makielski
  20. apetty

    apetty CGF, Certified Grumble Framer

    No no!!!! Just being a smarta**. Truly do like the idea Dave! :eek:
  21. Dave

    Dave SPFG, Supreme Picture Framing God

    I'm not sure who originally came up with the idea and haven't sorted through all the posts to find it, but I think L.I.F.E. has a lot of merit. It could be part of an intensley varied but identifiable campaign.

    Who ever did come up with the idea should be commended ...or, IMHO, get Paul's portrait.

    The acronym states it all. It has all the elements we're trying to focus on.


    Also the word "LIFE" evokes health and vitality ...and a feeling of excitement. What is life without art. Art (of course properly framed) brings meaning to life.


    It feels just feels right to me and I believe a successful campaign could be built around it.

    Dave Makielski
  22. Framar

    Framar SPFG, Supreme Picture Framing God

    Well I am happy you came up with the appropriate "E" word, Dave - it was late at night and all I could come up with was entrepeneur - EXPERT is perfect - thank you!!! You're hired!

    Now I keep seeing Bill Shatner at the Trekkie convention on SNL saying "Get a life!"
  23. Dave

    Dave SPFG, Supreme Picture Framing God

    Mar ...it wasn't me. I've only been having a lot of fun with someone else's idea!


    Somebody lay claim to this ...will ya'?

    Dave Makielski
  24. j Paul

    j Paul PFG, Picture Framing God

    Since you insist Dave,

    PS. By the way Dave, I like a lot of the variations on the theme you came up with several post back. Viewers if you haven't read them take a look. Of course this is Paul C's contest and he is pissing on life (Ha, ha):p so we'll have to see what he has still in reserve.
  25. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    Here's my concerns with L.I.F.E.

    First, let me say I think it's a great acronym for indie framers, especially since the "E" has been changed to "Expert." Also thanks to eveyone for the good natured way in which you have all continued to participate.

    As I indicated in the intial post, I do have a plan and a theme that I've been working on for quite some time. I believe it can benefit all LIFErs.

    I initiated this contest to be thorough, in case someone trumps what I've been working on, in which case I would willingly acknowledge it.

    My issues with L.I.F.E. , and I know I'm being a pisser about this, is that I need to see how it helps us sell ourselves in comparison to the AOS Framers. I keep getting this recurring image of us telling prospective customers to, "Get a L.I.F.E.," which is obviously not a good thing.

    Another problem is with acronyms in general - they tend to be cryptic and confusing to all but those on the inside. Since the word "Life" already has another meaning, the potential for head scratching confusion is even greater.

    In any advertising, regardless the medium, we'll have but a few seconds to deliver our message and score points. We just can't risk a WTF reaction.

    My ideas and plan will revealed soon. When they do, you will have an opportunity, and a right, to embrace or reject them. I am confident your response will be positive, but until they are presented I won't know for certain. I can tell you that I believe my plan meets all of the criteria I've insited on throughout this contest. That is why your entries must do the same in order to be considered.

    Thanks for your continued participation and support.
  26. j Paul

    j Paul PFG, Picture Framing God

    If you don't show us your's pretty soon Paul, this could take on a: Local Indpendent Framing Expert of it's own!

  27. Val

    Val PFG, Picture Framing God


    I also like the L.I.F.E. idea, but a recent framing experience comes to my mind, that no-one has brought up here. I framed a large print for a local ob/gyn. A painting of a large hand (God?) holding a bubble with a mature fetus curled up inside with the umbilical cord still attached. Said he was going to hang it right in front of the scale so "every mother with any doubts could see it", since he is a "Pro-Life Physician."

    I have visions of picketers and confusion after I run an ad about being a Pro(fessional) L.I.F.E framer!

    Anyone else thought of this? And I also agree with acronyms being confusing and hard to remember. In fact, sitting here typing this, I can't for the life of me, without looking, remember what the L.I. part of it stands for.....how will my customers remember?
  28. j Paul

    j Paul PFG, Picture Framing God

    They won't, if all we promote was LIFE!


    You have to repeat the phrase enough that they see it / think it / get it!
    If you/we decided to do it! :confused:
  29. j Paul

    j Paul PFG, Picture Framing God

  30. TessaE

    TessaE CGF II, Certified Grumble Framer Level 2

    I like the term "indy framer" personaly. Are we looking for more? like a slogan, or a phrase? just to clarify.
  31. Kkastorf

    Kkastorf CGF, Certified Grumble Framer

    I'm going for second prize

    The righ frame changes everything!
  32. j Paul

    j Paul PFG, Picture Framing God

    Maybe we could get Harrison Ford to be our spokesperson! [​IMG]
  33. Bogframe

    Bogframe SGF, Supreme Grumble Framer

    FWIW, I vote 4 LIFE.
  34. j Paul

    j Paul PFG, Picture Framing God

    Change to this and maybe you have a winner:

    The right FRAMER changes everything!
  35. Dani

    Dani MGF, Master Grumble Framer

    Whenever I hear "Indy Framer", I think of race cars.

    Bring your art to an Indy Framer... we come out in first place -- far ahead of the others!

    Of course, with "Indy" being copywrited.... that would be a no go.

    How about:

    Art = LocalIndependentFramingExpert !

    (Ok, I fixed it....)
    Last edited: Apr 12, 2007
  36. j Paul

    j Paul PFG, Picture Framing God

    Remember L.I.F.E.? is no good unless you spell it out: LocalIndependentFramingExpert ©
  37. TessaE

    TessaE CGF II, Certified Grumble Framer Level 2

    I did not think of it like that, I was thinking more along indy film festival type thing.

    doesnt sound as good now to me, but it would mesh with the sponsoring of a nascar idea. :)
  38. Framar

    Framar SPFG, Supreme Picture Framing God

    OK - everyone - let's all forget about the stupid LIFE acronym that I was under the impression that I came up with back in post #79 of this thread - obviously none of us has any idea what Paul is trying to squeeze out of us (the life, maybe?) - so until or unless he gives us a better criterion - let's all can it!!!

    PS - I am not taking credit for the "E Expert" addition to the acronym - my stupid idea began with "entrepeneur." Dave came up with the "Expert" idea.
  39. Cassetta

    Cassetta CGF II, Certified Grumble Framer Level 2

    Beat em at their own game

  40. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    Further info

    Framar, I appreciate all the time and effort you put in and in no way do I have anything but respect for your creativity and perserverence. My refusal to jump on the "L.I.F.E." bandwagon was based on what I feel is sound criteria as expalined previously.

    However, as it appears that you and many others are unclear in what I am seeking, your request for further clarification is certainly reasonable and I will do my best to comply.

    My original post stated that all entries meet the following criteria:

    1. Brevity - a winning entry can be no more than a few words long. Think of successful catch phrases such as, "Pork, the Other White Meat," and the mooother of all cooperative marketing catch phrases, "got milk?"

    2. Must have extensibility. We must be able to build a marketing campaign around it. Again, think of those mentioned above.

    Since that time, I have offered addtional comments and suggestions for the purpose of clarity and guidance. Let me summarize those and elaborate on my goals, and the criteria I feel are necessary to meet those goals:

    I am planning to introduce a marketing pogram whose purpose is to help the small indepedent picture framing business better compete with the AOS framers.

    I have a theme and implementation plan already, which I will unveil in less than two weeks. I am confident it will be well received and could provide a solution to our industry's biggest needs.

    This program will enable framers, on a market-by-market basis, to leverage their advertising dollars and finally be able to enlighten the consumer and create a unique identity that seperates us from the AOS framers.

    However, to be thorough, and ensure the best and most effective campaign possible, I am looking for other ideas that I may have overlooked, or that simply may be better, more effective and more extenisble than my own, upon which to build this major initiative.

    Because indie framers are an underdog and have far less money to invest in advertising that do chain stores, I feel we need to get the most bang for the buck. That is, we need to score as many points as possible on both offense and defense, not simply toot our own horn, and not simply boost the entire framing industry.

    Therefore, I am requiring that any acceptable theme be capable of seperating us from AOS framers. If an ad helps them as much as us, it's useless. I don't want a zero sum gain, I want to win.

    If you want a good example of advertising where an underdog scores big points against a much bigger competior, you need look no farther than Apple Computers, Mac v. PC ads.

    Apple scores double points by not only tooting it's own horn, but by also knocking the much larger competitor, Microsoft, down a peg or two. It does it using humor. Without humor, it's just whining.

    As a result of these 16 highly successful commercials, its unlikely that any consumer will now buy a personal computer without at least considering a Mac.

    My goal is for every prospective custom framing customer to at least consider buying from an indie framer. Any other result produced by our advertising is completely unacceptable to me. Therefore, any contest entry submitted must have the potential to accomplish this goal to be considered for adoption.

    Hopefully this clarifies what I'm looking for and explains my refusal to embrace any of the entries submitted so far. Now that you know what my goals and criteria are, and I've given you a further glimpse into what I am planning, I look forward to your renewed efforts and creativity.

    Thank you for your entries and support. Good luck.

    Paul Cascio
  41. j Paul

    j Paul PFG, Picture Framing God

    Paul, no sarcasim intended, I wait with baited breathe to hear your campaign "catch phrase"

    I enjoy the Mac vs Pc TV spots, but for the LIFE of me, I can't tell you what their "catch phrase" is. Do they have one? If so I missed it, I thought it was just a clever ongoing series. The last I have seen is knocking Vista.
  42. Framar

    Framar SPFG, Supreme Picture Framing God

    There was a car rental company that made great strides with the "We're Number Two" campaign a long time ago.

    I still think we need a catchy acronym. Life cereal or LIFE magazine would probably go after us if we started using L.I.F.E. But since I haven't advertised in probably 20 years I should keep my mouth shut.

    If anyone can locate it - there is a super radio series called The Art of Persuasion by Terry O'Reilly that has been featured on CBC Radio One for the last couple of months - he tells many stories how great advertising campaigns got started and how big companies made huge mistakes (remember New Coke?). I tried to locate this on the CBC's website with no luck but never searched further. They are on one of the satellite (?) stations as well as FM and streaming - worth finding - they might even be selling CDs of the entire series.
  43. Framar

    Framar SPFG, Supreme Picture Framing God

    Oops - that show is called The Age of Persuasion - I just remembered.
  44. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    I agree JP, I don't think Apple really has a catch phrase, just a consistent theme.

    I always wondered what the term, "Baited Breath," means. It doesn't conjure up a pleasant experience, but I'm glad to hear of your anticipation. :smiley: I think it will be worth the wait.
  45. David N Waldmann

    David N Waldmann SGF, Supreme Grumble Framer

  46. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    Good catch David.
  47. j Paul

    j Paul PFG, Picture Framing God

    Yea, yea, gulp that's what I meant to say

    It’s easy to mock, but there’s a real problem here. Bated and baited sound the same and we no longer use bated (let alone the verb to bate), outside this one set phrase, which has become an idiom. Confusion is almost inevitable. Bated here is a contraction of abated through loss of the unstressed first vowel (a process called aphesis); it has the meaning “reduced, lessened, lowered in force”. So bated breath refers to a state in which you almost stop breathing through terror, awe, extreme anticipation, or anxiety.

    I'm on pins and needles!
  48. Baer Charlton

    Baer Charlton SPFG, Supreme Picture Framing God

    .....there was the very smart cat who ate a slice of Limburger cheese, and waited by the mouse hole with baited breath.


    carry juan
  49. j Paul

    j Paul PFG, Picture Framing God

    This is that of which you speak Baer?

    Geoffrey Taylor humorously (and consciously) captured in verse in his poem Cruel Clever Cat:
    Sally, having swallowed cheese,
    Directs down holes the scented breeze,
    Enticing thus with baited breath
    Nice mice to an untimely death. :D
  50. Natalya Murphy

    Natalya Murphy CGF II, Certified Grumble Framer Level 2

    F.R.A.M.E. or A.R.T. instead of L.I.F.E.?

    OK, so if LIFE doesn't necessarily automatically connect to framing, how about an acronym that relates, like A.R.T. or F.R.A.M.E. ?

    I'll leave it to the more creative minds out there to come up with words for each letter.
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