I use to tell people that you wont get lost in our store. That one came from a customer that came in after no one at the BB store would help them.
I like to run in my ads "Family owned and operated" also. Some times I also include "No clerks...deal with the owner who has 15 years of framing experience"
We seem to have a large turnover in our BB stores and people complain that some times they never see the same person twice.
Let's take 'em in order Steve:
IMO, we need more customers who are dumb enough that they could get lost in a retail store.
Maybe when I was 5 years old and I wandered off and my mother would have the department store put out an APB on me it was okay. But no healthy adult should need a GPS to find their way past the plastic plants, around the beads and out the door.
Family Owned? I hate that term.
Have you ever driven past a sign that said, "Family Owned," slammed on the brakes and ran in to buy something?
Neither have I and neither has anyone else.
The "Family Owned and Operated" thing always bothered me. I was afraid they were Mafia, so I avoided places like that even though I'm Italian.
Also, since everyone has a family, all businesses are technically "Family Owned."
I would rather see a sign that says, "Will frame for food," or "Former Felon Trying To Make Good." Now that is inspiring.
Finally...15 years and no clerks. What does this say?
This says you suck so bad that even after 15 years your business hasn't grown to the point where you need even one employee; not even a part-timer.
Steve, I'm gonna have to start charging you a consulting fee.
Just havin' fun Steve. Don't get pissed at me.