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"gallery" framing displays

MnSue

SGF, Supreme Grumble Framer
I want to get some opinions! The shop I'm now in has a large gallery, something new to my list of experiences....

I have a variety of artists, Powell, Hatfield, etc. (those LE prints I mentioned before) that I have been asked to put framing designs together. I have over 30 pieces to do.

So here's the question. Let's say I'm designing a group of Hatfields with a similiar image study. Do I frame them as a 1)"series" all the same, 2)maybe pair two of the three - or four - the same, 3) or each print as individual pieces, each with their own personality. I realize there are many ways to do this, but I also have to think of using materials wisely/cost effectively. I want a cohesive look to the sets/gallery but.....

thoughts? (I'm a sponge - waiting to soak up learned wisdom!)Thanks
 
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Richard Darling

SGF, Supreme Grumble Framer
I would think that anything that is intended to be a set or that you want to sell as a set should probably be framed alike, or at least in complementary ways. I've had work from the same artist that I used the same frame and white top mat, but changed the bottom mat to reflect the colors in the art. Of course, that particular artist's work was all fairly consistent in colors and style.
 

Bill Henry-

SPFG, Supreme Picture Framing God
Just to play the role of a contrarian …

You indicated that the images were “similar”, but, I got the impression, they were not part of a series or a set, so, it is likely, each will be sold individually and not altogether at one time.

If this is so, I probably would frame each of them differently. I have never been able to anticipate customer preferences as far as framing is concerned. It is quite possible that your one choice of a particular frame/mat combination may not appeal to a particular customer, so I’d give them a choice.

A variety of styles may give other customers some ideas about their framing choices, too.
 

wpfay

Angry Badger
And as an aside, some suppliers offer discount incentives if you use their product for gallery displays. Talk with your reps and see if you can't get a deal on a bunch of mixed moulding for this project. Just last week I had a rep offer me 20% off any order of 3 or more frames (length or chop) that were to be used for gallery display.
 

tnframer408

SGF, Supreme Grumble Framer
My artist son, who's pieces are displayed in a rather high end gallery in Santa Fe, has all his pieces framed exactly alike. BUT, they are also a series of very similar works, all 16x20, all black and white scratchboard. Done, I believe, in LJ's Ferrosa 655252 (2 1/2") 8-ply mats and museum glass. There are six pieces to the series and, while I haven't yet seen photographs, according to him, they look quite impressive done all the same, since they are a series.

Hope this helps
 

Terry Hart cpf

SGF, Supreme Grumble Framer
I would try & use mouldings & framing techniques that I would like to direct people towards buying for their own framing needs. but then we don't really sell art here. Do you think you might sell works as a group? If so I'd frame them in like combonations that would look good together. If you think you're more likely to sell them one at a time then I'd try to make each one as different & unique as possible.
 

Jack Flynn

CGF II, Certified Grumble Framer Level 2
Was talking to a rep from Beaux Arts Prints at the Atlanta show recently. He said they used to frame, say, a set of botanicals in different frames. Then they switched to framing the set in the same frames and hanging in the gallery together as a series. Definitely increased sales he said. FYI.
 
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