After a lot of hand-waving, sweet-talking, and genuine hard work, I managed to pull everything together and open a frame shop. But then I realized that I have no clue as to how to get customers to come buy things from me. Because in my ideal world, one of you would turn out to be an absolute expert, and would give me perfect advice that worked overnight, you'll probably also need some details. So here they are: I've been open since October 24th, 2005 and even though I've had a few customers, my operating costs are about 2.5 times more than what I'm bringing in, and I'm about 80% below what I need to break even. I worked at another shop for three years, doing pretty much everything (framing, desiging, selling, payroll, scheduling, etc.) The difference, though, is that they were in a busy mall, and had already been in business for 6 years before I joined up, so they didn't do much advertising. I'm in a strip mall across from the major mall in the area, and one of the 5 busiest malls in the state. Basically, I'm in a suburb of Minneapolis / St. Paul, and there's quite a bit of traffic driving past, but my landlord really doesn't want me doing anything outside of the store, like putting signs up in the lawn, etc. I've sent out postcards twice now (one announcing the grand opening, and one for an after-Thanksgiving sale), and I'm sending out another 2,700 this week. My mailing list is made up of people who have bought new homes in since August. There has been some small response, like maybe 2 sales and 5 new visitors per mailing, although I've noticed a spike in website use (not to be confused with purchases) following a mailing. As far as money, obviously, I really don't want to spend more than I have to on advertising, and I need it to have quick results with respect to cost, but I can probably afford it, as long as it's not too spendy. I've done the math, and I have enough cash to make it through February, 2007 at the current (abysmally slow) rate, provided I don't take up any new expenses. So basically, I just have one question: What should I do? About anything, really; I need ways to get new customers, but if I have any advice about anything else, I'd love to hear that as well.