So I've received three phone calls in the past few months to do golf course advertising - this is to say, my ad goes on a golf course score card that's given to every golfer. The first two calls weren't interesting - private clubs with limited exposure. But today I received a call to advertise on the courses of the premier resort in my area. They have four golf courses, two of them are pro-designed (one is an Arnold Palmer course that has golfers playing 40,000 rounds of golf per year). I can have my ad on any or all of the courses. I'm torn. The cost for a year on the Palmer course isn't bad - $450. And the demographic is good - if they have discretionary income to golf, then they have discretionary income for custom framing. But being a resort, they host a LOT of out of town conferences and events who are just in town for short time. So my ad may get exposed to 40,000 rounds of golfers, but by the time I exclude all of the out-of-towners and regular local golfers who see the ad over and over, the exposure would be far less. So my question is, have any of you done this apparent new advertising method of hitting golfers? And if so, have you seen any response from it?