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Golf Course Advertising?

Discussion in 'The Grumble' started by njw1224, Dec 5, 2017.

  1. njw1224

    njw1224 True Grumbler

    So I've received three phone calls in the past few months to do golf course advertising - this is to say, my ad goes on a golf course score card that's given to every golfer. The first two calls weren't interesting - private clubs with limited exposure. But today I received a call to advertise on the courses of the premier resort in my area. They have four golf courses, two of them are pro-designed (one is an Arnold Palmer course that has golfers playing 40,000 rounds of golf per year). I can have my ad on any or all of the courses. I'm torn. The cost for a year on the Palmer course isn't bad - $450. And the demographic is good - if they have discretionary income to golf, then they have discretionary income for custom framing. But being a resort, they host a LOT of out of town conferences and events who are just in town for short time. So my ad may get exposed to 40,000 rounds of golfers, but by the time I exclude all of the out-of-towners and regular local golfers who see the ad over and over, the exposure would be far less. So my question is, have any of you done this apparent new advertising method of hitting golfers? And if so, have you seen any response from it?
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  2. artfolio

    artfolio SGF, Supreme Grumble Framer

    I tried this with a golf club and a tennis club, both near my shop and both blessed with quite affluent memberships.

    Result? Zip Zero....Nada :mad:

    The simple fact is that those people are there to play golf and their sole focus is on the numbers they are writing on the cards, not on the ads on the back. Possibly there may be a bit of goodwill towards the generous provider of the cards but that won't put anything in your Bank account.
    njw1224 likes this.
  3. CB Art & Framing

    CB Art & Framing SGF, Supreme Grumble Framer

    How about framing a sample golf card, with plaque and photo of the golfer and putting it in the Proshop.
  4. tedh

    tedh PFG, Picture Framing God

    Cut a GOLF lettermat, and build an ad around it for your local weekly.
  5. wpfay

    wpfay Angry Badger

    Despite what you might think, a prestigious golf course wouldn't have any advertising on its scorecards unless it was for the resort where it was located. Palmer-Seay Design worked on many courses including the municipal course in my little beachside town. It gets an incredible amount of play, but it doesn't attract those with large quantities of disposable income, more like retirees on fixed income.
    Also, the primary golfer is male, and not necessarily the one that makes decisions about interior treatments.
    I think that the course is simply looking for someone to pay for the printing of the scorecards. It does beg the question why they are having to seek out new advertisers. If they were productive the existing advertisers would renew.
    artfolio likes this.
  6. njw1224

    njw1224 True Grumbler

    I declined to advertise. The resort where the course(s) are located draws a lot of out-of-town traffic (not my clientele) for conventions, reunions, weddings etc - where they're only in town for a few days. And the local golfers who do golf there would be "hit" by my ad repeatedly. So my gut told me the ad wound't hit many local, unique customers.
    artfolio likes this.
  7. snafu

    snafu MGF, Master Grumble Framer

    I also received that call and promptly blocked their number
    njw1224 likes this.
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