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Homeshows

F

framer

Guest
I'm doing a homeshow tommorrow.

I got a nice display to show mat and molding samples.

Taking a computer to show off the web site.

Got 2000 ads to handout.

Got four framed pieces to try and show my quality and design capablities.

I'm giving away the last 800 posters that John gave me.

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Any last minute suggestions?

framer
 
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S

Scarfinger

Guest
Make your space easily accessable. Don't put a table across the front. Don't have any chairs to sit on. Have easels out front where those passing by can have a close look without feeling intimidated. Make it easy for them to then walk into your display area and see the rest. At this point you can talk and sell. And sell is the word - don't just show. If they show interest make appointments for follow up calls or visits. I have just worked with one of my framing customers, a high end photographer, on his show booth. It's 10 x 20 feet and completely walled in. It even has a ceiling over it. When a visitor is inside it's as if they have left the trade show and entered his studio. All framed items are lit with halogen lights so the color looks correct (trade shows halls usually have bad colored lights). But it's built with a walk through corner that seems to draw people in. I have watched and it works magic on the people passing by. I plan to borrow the booth for a home show this fall. I will show off my framing.

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162,000 Frames
 
F

framer

Guest
I must give that serious thought. I had planned to have a table in front. I see your point.
 
S

Scarfinger

Guest
At the show I mentioned above I walked around and studied displays. The ones that had a display panel at the back, the people sitting in chairs and a table in front received the least attention. If you must have a table put it back against the rear display panel and have more display panels at the sides. Wrap your work around people. Put your highlight piece on an easel out front. Then wait out in the aisle and when people walk in come in behind them with your greeting. I watched people sit behind their table for 3 days and almost nobody approached them.

I'm looking forward to hearing how you made out at the show. Good luck!!

[This message has been edited by Scarfinger (edited June 02, 2000).]
 

John Ranes II CPF GCF

SGF, Supreme Grumble Framer
Well, How'd it go?

We've done "Home Shows" years ago, with mixed success. Good exposure in pure numbers of people, but we found a great deal of chaff along with the grain.

Please share us the results.......

John
 
F

framer

Guest
This was a hybread homeshow. Newport RI has a chowder cookoff each year for resturants to compete for the best chowder. They sell about 50 booths for local businesses to promote their products at the event. It draws about 20,000 people and a lot of locals. I have a great display with frame corners and my mat samples in back with 600w of lights on then and a large lit sign above the display. I put framed samples up on the sides with narrow 24inch tables on the sides.

I put over 1000 poster the JohnG had given me on the tables and gave them away.

I passed out 1500 coupons for a special deal at the store.

I also had a computer there so people could try out the web site and a couple of hundred did.

Talk to so many people my mind a blur.

I'm happy with it.
 
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