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Opinions Wanted How to Market Smaller Photos

Discussion in 'Photography Issues' started by echavez123, Jan 1, 2015.

  1. echavez123

    echavez123 MGF, Master Grumble Framer

    Over the last 5 years, I have noticed sales of my personal photographic artwork going downhill, especially the large pieces at 36x45. The smaller pieces 16x20 still sell, but it seems to me that the trend is to sell smaller pieces. Any thoughts on marketing the smaller artwork on the web or other places? Anyone tried FA America, Ebay or their own sites with a successful track record?
     
  2. CB Art & Framing

    CB Art & Framing SGF, Supreme Grumble Framer

    The challenge always is getting prospective buyers to find you. How about local art fairs or farmers markets?
     
  3. echavez123

    echavez123 MGF, Master Grumble Framer

    Did the art fairs for 5 years with good sales for both large framed images and small matted prints. Today, it is rare to sell anything larger than a 16x20 at the local art fairs. I dont bother to take anything larger than a 16x20 framed to a local art show. Occassionaly, I do suck them into the gallery, where they can see the larger pieces. But we dont get enough traffic to sell large pieces consistenly. Usually, the large pieces sell because someone bought a house and needs to decorate it with photography. To me, traffic can be found on the internet. But the question is how large/small should the finished item be?
     
  4. CB Art & Framing

    CB Art & Framing SGF, Supreme Grumble Framer

    How do you prices compare for different sizes you offer?

    Online:-
    Packaging and shipping costs are issues to be considered.
    Do you plan to sell your photos framed?
    How to you plan to get traffic online?
    I've checked out FA America. Easy to use. Nice site, they can do all fullfillment. But again how do you drive traffic to your product?

    Perhaps describe your photos or post some examples here.
     
  5. troyveluz

    troyveluz MGF, Master Grumble Framer

    For marketing, I am currently using, Instagram, Facebook,Twitter and pinterest.
    I've set Instagram to automatically post to Facebook and twitter whenever I upload a new photo and try to add the appropriate hashtags for SEO purposes.
    I am finding that for "visual" products, Pinterest and Instagram seems to work best.

    Depending on the subject of your photography, you might want to look into selling in Etsy.com.
    On Etsy, I try to play around (optimize) with the item title, description and tags.
    If you don't want to use Etsy and already have an existing website, you can still use Pinterest, Instagram and other social networking sites for marketing.
    Make sure you link back to your website and use hashtags. There's lots of tutorials on how to use hastags, just do a search.
     
  6. Ylva

    Ylva SPFG, Supreme Picture Framing God

    Can't speak from experience, but from observation point only. Etsy seems the way to go. I do get customers who buy prints and art on etsy and have me frame it. I also know quite a few artists who sell on Etsy and seem to be happy with it.
     
  7. UTA KIRCHLECHNER

    UTA KIRCHLECHNER CGF II, Certified Grumble Framer Level 2

    Now that virtually everybody has a camera - iphone - ipad - selling photography becomes a hard sell. The economy has not recovered yet, which explains your downtrend for the last 5 years. Your best choices are the ones Ylva and troyvelus have already mentioned. Good Luck to you.
     

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