CR: "...I don't attempt to pervert my costumers to buy plastic, clay, plaster, foam or cardboard frames for less. I don't take that road...against my better chances at making piles of money..."
Cornel, of all your comments on this thread, this one displays most plainly the mindset with which I disagree.
I do not "...attempt to pervert my customers to buy...for less." Only a fool would sell a cheap product when he could sell an expensive one, or sell an inferior product when he could sell a superior one.
Responsible framers, IMHO, sell the best quality products and services customers will buy, and at the highest prices their markets will bear. My market is changing. Yours is, too.
If you can keep growing your business with premium products made in traditional ways, more power to you. Many of us do not have that luxury. We are not in this business to build frames for the sake of beauty. We are in this business to sell them profitably. Beauty, quality, and workmanship are important, but only as far as they enhance the profits. Let me put it another way: If I fail to sell what my customers want to buy, they will go to my willing competitors.
You are not alone in believing that plastic picture frames & mouldings are junk. Many framers and framing suppliers still find them utterly repulsive. For as long as the $5 mouldings sell, the $0.50 mouldings will be rejected by suppliers.
That attitude reminds me of the way American auto makers referred to plastic car parts during the 1960s. Of course, now plastic parts are found all over the best cars in the world, and the stigma is gone. In many ways, plastic is a better material.
Plastic mouldings were all junk a few years ago; some still are. If you generally believe plastic frames still are substandard, here's a reality check: The Bellagio Hotel in Las Vegas is considered to be among the most beautiful, upscale hotels in the country, and among the highest priced in Las Vegas. The Bellagio Fine Art Gallery displays Old Masters' works; in January the exhibit included about two dozen of Monet's finest original works.
When you visit Bellagio, notice the plastic frames in the rooms and hallways. Notice them in nearly all hotels and commercial buildings remodeled within the past five years. You'll have to look carefully, because they look good. Indeed, they are good.
Here's a Fearless Forecast:
Within ten years, custom framing will be done more with mouldings made of plastic than of wood.
Does that seem incredible? Consider that "production framers" already use more plastic than wood. Consider that most wood moulding manufacturers are struggling to produce profitable mouldings, even with finger-joined, softer, cheaper, woods.
Quality of wood mouldings is diminishing, while quality of plastic mouldings is advancing. At some point plastic will overtake wood. It's only a matter of time.
Cornel, you're sounding like a dinosaur.