Just today... A guy walks in and asks about framing something.. Nothing in hand... Says i want to look at framing... I said ok. He said he wants to browse the frames... again i say ok... I stand there waiting for him to pick something, and he does very quickly... how much is this? Ill have to look it up for you, whats the size? 20x30 ish he says... he was like... o... guess i should bring it in... so he went out to his car and got it. he brings it in and shows it to me... i tell him my lowest price first of roughly 79 dollars for the size it was... he procedes to pick out more expenive frames which is fine... i tell him the next one he looks at will be 240 fully framed.. and then 220 then to just about 200 for the 3 he picked. he says, that is more in the ball park... so then.. how much more would a fillet be... so i show him the fillets he picks out pretty much the first one he sees and says how much... so i say, well with that you will also need a mat to put it under to make it look decent with the frame you chose.. ok, no problem.. i want a black mat.. so i show him a black mat. he likes it and puts the fillet under it and asks how much.. i say about 320 finished with the frame you have chosen... He says... ok, ill have to ask my wife and think about it... i do tell him again, i can put it in something for less that will make it look nice and do the job if you want it framed. he says, i know, i have to think about it.. and out the door he goes... another person that comes in likes something and won't settle for less then what he wants... i didn't even price it with con glass or anything... I guess if i went with Jeffs idea, id have kept 5 more customers since they all had to think about spending 3 to 8 hundred on exactly what they wanted, but won't settle for less. knowing there are lower cost options.. at least this guy didn't take a lot of time.