The new Costco Connection magazine is out and there is an ad for Sentry Safes in it with the tag line 'It is not a watch. It is the time you spent with your Grandfather." Next to a picture of the watch are some old family photos. Sure would rather the photos (or digital copies ) and the watch be in a shadow box on someone's wall instead of in a safe - but my purpose in posting is that this is a great concept that could be "borrowed" to promote framing. In today's economy I strongly feel there is money to be made in framing keepsakes and family photos. People are more likely to spend $$ on framing those items and looking at them (since they are spending more time at home) than on new art. I think the "protection/preservation" concept is one we could capitalize on. i.e - "properly framed items will last longer and provide more enjoyment than being in a cardboard box in the attic or basement."