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"It's not a watch. It is time you spent with your grandfather."

Discussion in 'Picture Framing Business Issues' started by Rob Markoff, Jul 28, 2010.

  1. Rob Markoff

    Rob Markoff PFG, Picture Framing God

    The new Costco Connection magazine is out and there is an ad for Sentry Safes in it with the tag line 'It is not a watch. It is the time you spent with your Grandfather." Next to a picture of the watch are some old family photos.

    Sure would rather the photos (or digital copies :) ) and the watch be in a shadow box on someone's wall instead of in a safe - but my purpose in posting is that this is a great concept that could be "borrowed" to promote framing.

    In today's economy I strongly feel there is money to be made in framing keepsakes and family photos. People are more likely to spend $$ on framing those items and looking at them (since they are spending more time at home) than on new art.

    I think the "protection/preservation" concept is one we could capitalize on. i.e - "properly framed items will last longer and provide more enjoyment than being in a cardboard box in the attic or basement."
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  2. Grey Owl

    Grey Owl SGF, Supreme Grumble Framer

    I agree. But I also believe that if they are going into the attic or basement, they should be properly matted for storage, and we can do that too!
  3. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    Great tag line; wrong product.

    "Yup, lock up that watch, and those memories too. No need to share those things. That way when when you pass, they'll still be there in all their glory, even if no one else knows what they are."
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