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"It's too expensive!"

Discussion in 'Picture Framing Business Issues' started by SmithWoodcraft, Mar 21, 2014.

  1. SmithWoodcraft

    SmithWoodcraft True Grumbler

    Great article by Seth Godin on his blog -- Its short, too the point, and I think very relevant to our industry. I usually check Seth's blog several times a week, and this one was especially good so I thought I'd share.

    "Start with a tribe or community that in fact does value what you do. And then do an ever better job of explaining and storytelling, increasing the perceived value instead of lowering the price. (Even better, actually increase the value delivered). When you don't need everyone to buy what you sell, "it's too expensive" from some is actually a useful reminder that you've priced this appropriately for the rest of your audience."

    -- Read the post at:
    http://sethgodin.typepad.com/seths_blog/2014/03/what-does-its-too-expensive-mean.html


    Thoughts?
     
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  2. Ylva

    Ylva SPFG, Supreme Picture Framing God

    It is something I, personally, truly believe in. Yes, my customer base might not be as large as most of other frame shops but I am slowly building up and have a very loyal following. They don't care much what it costs.

    Sure, I get the 'really THAT expensive' customers as well. Some of those walk out, although when they do, they truly understand why the price is what it is, they never thought about all the things that go into framing so at least I educated them a little. Some of those walkouts do come back a long time after when they have something that they really want to frame the right way.

    I have lower budget options and do offer those as well.
     
  3. SmithWoodcraft

    SmithWoodcraft True Grumbler


    That's the right way to do it! increasing the perceived value instead of lowering the price
     
  4. Dave

    Dave SPFG, Supreme Picture Framing God

    Excellent article.
     
  5. artfolio

    artfolio SGF, Supreme Grumble Framer

    Bookmarked and subscribed. A lot of useful advice in that blog.

    Thanks Ylva.
     
  6. Ylva

    Ylva SPFG, Supreme Picture Framing God

    Don't thank me!!!! I didn't find the blog!!!!

    (but you can always send me dark chocolate for no good reason at all) ;)
     
  7. prospero

    prospero SPFG, Supreme Picture Framing God

    I'm sure some people assume that you are pitching for as much as you can get away with. After all, that's how a lot of retail works. Particularly if they don't have much in the way of competition locally. So armed with this notion they try and knock you down. But what they are actually doing is asking you to take a cut in wages. You can imagine what their reaction would be if their boss tried to haggle their hourly rate down on a weekly basis. Riots have been caused by less.


    There is a big difference between "expensive" and "exorbitant" prices.
     
  8. David N Waldmann

    David N Waldmann SGF, Supreme Grumble Framer

    I'm sure almost everyone would agree with that. However, those are relevant terms, and what's merely expensive to me is exorbitant to someone else, and vice versa.
     
  9. framebots

    framebots CGF, Certified Grumble Framer

    Excellent post!
     
  10. Kwik Picture Framing

    Kwik Picture Framing Guest

    Well, the phrase is 'you get what you pay for'. The majority of good companies will be able to work for a decent price and survive from repeat custom and recommendations.
     
  11. prospero

    prospero SPFG, Supreme Picture Framing God


    Very true. I have had some folks, mostly ones who have migrated from 'down south' look aghast at my prices. They were expecting to pay much more. I have even had jobs come in from 'down south' because I'm cheaper (and do a better job :p).

    It's the long term locals that are a pita. If you gave then something free they would want two. :help::icon9:
     
  12. Kwik Picture Framing

    Kwik Picture Framing Guest

    I imagine that was a nice surprise for them, then! Some of the price differences within such a small country can be shocking, though.
     
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