Great article by Seth Godin on his blog -- Its short, too the point, and I think very relevant to our industry. I usually check Seth's blog several times a week, and this one was especially good so I thought I'd share. "Start with a tribe or community that in fact does value what you do. And then do an ever better job of explaining and storytelling, increasing the perceived value instead of lowering the price. (Even better, actually increase the value delivered). When you don't need everyone to buy what you sell, "it's too expensive" from some is actually a useful reminder that you've priced this appropriately for the rest of your audience." -- Read the post at: http://sethgodin.typepad.com/seths_blog/2014/03/what-does-its-too-expensive-mean.html Thoughts?