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Discussion in 'Picture Framing Business Issues' started by Framar, Mar 18, 2012.

  1. Framing:

    Framing: In Corner

    Peter’s samples arrived, what clever hanging products for framing, I cannot understand why Peters hanging systems have not got better traction in the market, perhaps distribution is the issue, the products are super.

    Oh….. Another two good enquiries via LinkedIn yesterday :D
  2. Kirstie

    Kirstie PFG, Picture Framing God

    Can you tell us more? How did these people find you? What do you do to make yourself visible on Linkedin? Are these in response to InMail sent to them or comments on group forums? Do you have a premium account?

    Curious marketing minds want to know...
  3. Framing:

    Framing: In Corner

    Basic account

    I ask some relevant people to link within the business sector I’m in, in Ireland. Oh and I also get asked to link.

    Most are finding me via a web search, I get found about 20 times a week via LinkedIn on web searches.

    I link with relevant business/people within my sector worldwide.

    I have joined some groups and I contribute to some of them

    I sometimes post generally on LinkedIn, items/stories that may be relevant to people I know.

    I’m getting referrals from LinkedIn, ie. People who have seen me on LinkedIn who feel I may be able to help there customers refer them to me.

    I really have done very little on LinkedIn, just tweaked it a bit over the years.

    Oh… I also have myself listed as Dermot Cox-Kearns / OTE Archival and Conservation Products, with my logo rather than my picture, since I have done this I’m getting more and more leads, also my contact list has doubled in the last six months I now have about 280 direct contacts on LinkedIn. http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top

    There is one thing I very much dislike about LinkedIn, that is people who are using Twitter or Facebook or both to post to LinkedIn, I’m starting to de-list them from my contacts, I feel they are not respecting the ethos of LinkedIn correctly by using a third party web service to post to LinkedIn, in any case you cannot respond to them unless you are a Twitter user, which I’m not, nor are many of the people I know on LinkedIn….like me they may have a Twitter account but are not users.

    I find LinkedIn is like what it was like when I was a rep years ago, you can build up a nice gentle relationship with people and in turn allow them to cross pollinate from people I may know, it doesn’t have the same mad frenzy that some of the other social medias have such as Twitter and Facebook, or that is how it is for me.

    As I said on an earlier post not working your LinkedIn account is like not handing out a business card, it is just nice and steady as you go approach.

    I’m a B2B operation, which is one of the reasons LinkedIn works so well for me, most people on LinkedIn are B2B people, perhaps that is why the other medias are not top of my list, I really don’t want retail consumer type contacts.

    That said one of my customers a conservator works her business Facebook page well it is working for her.

    Bottom line I decided to pick one media and work it well, which is LinkedIn, and do a bit on FaceBook and virtually nothing on Twitter, I feel you cannot be master of all, better to do one very well that two or three half baked.
  4. Framar

    Framar SPFG, Supreme Picture Framing God

    Dermot? "Framing:" is you??? Why did I not know this? Am I the only one? Good grief!!! ;)
  5. Amy McCray

    Amy McCray SGF, Supreme Grumble Framer

    No Mar, you're not the only one.
  6. Framar

    Framar SPFG, Supreme Picture Framing God

    LOL, I guess I never bothered to read his profile.
  7. John Ranes II CPF GCF

    John Ranes II CPF GCF SGF, Supreme Grumble Framer


    When you saw Ireland you should have know.... it is 'HIS" island. ;)

  8. susang

    susang SGF, Supreme Grumble Framer

    Can I put in a commercial?

    Donna Serdula is part of our community in the Philadelphia burbs and has written this book on Linked In. I'm sure that there are lots of books out there, but you might give this one a look. Also I recommend this as a resource for PPFA Chapter libraries too. :thumbsup:

    The Linked In Makeover by Donna Serdula
    Reviews for the Linked In Makeover
  9. Framing:

    Framing: In Corner

    Oh I forgot to explain the use of my logo on my LinkedIn profile.

    I had a think about what I was doing back when I showed my photo on my profiles, now as good looking as I am, ;) showing my personal photo does little for my business profile which is what LinkedIn is about for me, hence the use of my business logo on my profile at LinkedIn.

    If you look carefully at other businesses/people on LinkedIn who are clever at using that platform it is clear that other have reached the same conclusion as me about the use of a personal photo or a logo.

    An example, I had a call from a potential customer today who spoke to me months ago at a trade show/conference, however he forgot my name and the name of my business, he was on LinkedIn today and spotted my logo as a second connection to one of his friends on LinkedIn, he recalled the logo and made contact that way, he told me that my logo is very recallable, however my name less so…… :shrug:

    He also told me I’m known as “The Acid Free Man” by some in the archival/conservation community in Ireland…..can’t say have any difficulty with that tag.. :thumbsup:
  10. JRicheson&Co

    JRicheson&Co True Grumbler

    I would love to take your social media class. Do you hold the class at the WCAF Show? I am LinkedIn and have found it very interesting, informative, and it has given me an opportunity to meet potential customers and also offer professional advice. I've listened to a few webinars and have read several articles on the growth of social media within business. It is an additional web presence to get your name/branding out there to differentiate yourself from other companies. I'm a newbie to ALL of this, but I feel it needs to be done for continued success.
  11. Dermot Cox-Kearns

    Dermot Cox-Kearns Guest

  12. artfolio

    artfolio SGF, Supreme Grumble Framer

    A big thumbs down from me for Linkedin.

    I joined it but found it to be like Facebook in that all I got were linking requests from people who would never be customers and a steady stream of emails along the lines of "Mr X is now linked to Mrs Y". Great for them but why do I care? In the end I got rid of it.

    Possibly if I had spent a whole lot of my (limited) downtime working it I might have shaken loose a couple of jobs but I believed, and still do, that the effort would have outweighed the rewards by a considerable factor.

    I just don't "get" the whole "social media" thing.
  13. Pat Murphey

    Pat Murphey SPFG, Supreme Picture Framing God

    You're not ready to join the human bee hive, or should I say ant hill?

    ...Neither am I. :p
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