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Praise "Local Washing"

Discussion in 'Picture Framing Business Issues' started by Framar, Jul 11, 2009.

  1. Framar

    Framar SPFG, Supreme Picture Framing God


    This is a very thoughtful and relevent article in our local (if you'll pardon the word) free arts newspaper. It is by Stacy Mitchell, author of the 2006 book Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America's Independent Businesses.

    We must be on to something if the BBs are trying to co-opt our "local" grassroots efforts at marketing... :icon45:
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  2. j Paul

    j Paul PFG, Picture Framing God

    That's an interesting article Mar. Seems there is nothing that the BB's won't or can't do. Doesn't matter if it is exactly true or not.

    I found this excerpt especially so: Local-washing has prompted local business advocates to reconsider their language. Many are now using the word “independent” more than “local.” Controlling language is critical, said Ronnie Cummins, director of the Organic Consumers Association, who is pushing for tighter regulation of the word organic, as well as rules governing terms like natural, sustainable, and local. “We’ve been fighting so long without the help of federal regulators that some people have forgotten that tool.”

    I guess we were ahead of the curve with LIFE, buying local by the use of the term independent.
  3. Framar

    Framar SPFG, Supreme Picture Framing God

    John, I thought of you and LIFE when I read that paragraph!!!

    As picture framers, we are always cutting edge!!!!!

    (Feel free to use that - anyone!!!)
  4. PaulSF

    PaulSF PFG, Picture Framing God

    The trap with "local" is that big box stores employ a lot of people who live in the community, and pay a lot of tax revenue to the community. Consequently, your town's economic development department is less open to excluding those kinds of businesses from a "shop local" campaign. From their perspective, "shop local" means "shop in our town, at any business here."
  5. j Paul

    j Paul PFG, Picture Framing God

    Always a two edge sword Paul.
    But then this shop local community had some impact on their leaders decisions to include those not really local companines.
    When billboards proclaiming “Buy Local Orlando” first appeared in Orlando, Florida, Julie Norris, a café owner who last year co-founded Ourlando, an initiative to support indie businesses, was excited to see the concept getting such visibility. But she soon realized that the city-funded program, which provides businesses who join with a “Buy Local” decal, seminars at the Disney Entrepreneur Center, and a listing on the Web site, was open to any business in Orlando. We sat down with the city and said, ‘What you guys are doing is a real disservice to the local business movement,’” she said. When Norris complained publicly, city officials accused Ourlando of being “exclusive” by not allowing chains.
    The city did agree to remove from its press materials and Web site a reference to a study that found that, for every $100 spent locally, $45 stays in the community. The problem was that the study, conducted by the firm Civic Economics, found that to be true only if the money was spent at a locally owned business. Shop at a chain store, the analysis found, and only $13 of that $100 spent stays in the community

    It's that last bit (underlined) that people who want to shop local need to appreciate and understand.
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