The best way to "cure" someone of doing something, is to let them do it a while... If someone (non framer) takes the time to hunt materials, order them, get tools together, move "stuff" and find a place to work on the piece (garage, basement, kitchen table) realize they don't have everything they need, move stuff back, get what they need, re"find" a work space, and then finally finish the piece - one of two things will happen: Either they'll love doing it and create a dedicated place to work, thus becoming a legitimate competitor, or they'll be so frustrated with the whole mess, that they'll be a loyal customer from now on. If they become a competitor, it won't be long until they understand why the prices must be what they are. If they become a customer, they'll understand why the prices must be what they are. BUT, if they never have access to the materials in the first place - they will continue to complain that you're making money "hand over fist." It's a "win/win" as I see it.