Marketing Tips & Discussion


MGF, Master Grumble Framer
I get emails with some good marketing tips that are relevant to our industry, so I thought I'd start a thread that touches on this subject. If you come across some interesting marketing tips or articles post them here and discuss.

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MGF, Master Grumble Framer
In a post at his Influential Marketing blog, Rohit Bhargava talks about walking down the street in New York and watching people as they buy $5 sunglasses from street vendors. He knows there's a rationale for purchasing cheap knock-offs, even though they are of clearly inferior quality:​

  • A customer might lose or break sunglasses on a regular basis, and so hesitate to spend $100 or $200 for the genuine article.
  • It could be an impulse buy.
  • Or someone might operate under the mistaken impression that they can pass a fake off as the real thing.
Whatever their reasons, says Bhargava, they point to an interesting lesson: "[F]or some people, good sunglasses just aren't worth paying for." In other words, you can demonstrate the features and benefits of your product or service until you're blue in the face, and still fail to get any traction with a certain audience.
"f a consumer doesn't believe products in your category are worth paying for, you are unlikely to convince them to make an exception for you," he says.
The Po!nt: "Instead of asking if your marketing is selling the right messages, you really need to ask if you are targeting the right customers," says Bhargava. "The real question isn't whether you can compete with the guy selling sunglasses on the street … it is whether you should even be trying to."


Grumbler in Training
For effective marketing of your brand, you will have to make a check list of the best platforms before starting with the campaigns. I got help from an online consultant and now all set to launch my DIY social media and seo campaign to accomplish our growth goals. Have high hopes to get best results!


Grumbler in Training
Marketing is very complicated and you have to have good analytical skills so that can compare so many options so that it becomes easy to find out the options that will work best for you. I have been considering social media and text messaging service for business. Hopefully will get satisfactory outcome for my new business.

Jim Miller

SPFG, Supreme Picture Framing God
Our industry is unique in many ways, including marketing needs. What works in most retail industries may not work at all for framers. It's helpful that a few accomplished framing-business owners/managers share their expertise and advice occasionally on the framing forums, and we could use more of their input around here.

The marketing classes at WCAF Expo/National Conference/PPFA Convention in Las Vegas are excellent and always get rave reviews. Some of the educators teaching marketing are David Lantrip, Meg Glasgow, and Kirstie Bennett, and I'm missing a couple of other names.

The new Framing Academy by Artglass plan for educational videos (all free) includes "Social Media for Framing Business Development", but videos on that topic will be sometime in the future. Also, I'm guessing that Rob Markoff's concept will include marketing videos, too. If you have suggestions about content, or expertise to share, contact these producers!

I wish we could have more resources like these, but production is costly and sponsors are scarce.