SGF, Supreme Grumble Framer
True, most of would not profit from competing with bbs in pricing wars, coupons and the like, but I think what bob is saying is that we can learn from the marketing research and expertise that the bbs have access to. If they run a special, it is for a reason, and because it works for them. We can learn from this and adapt our own marketing strategy to better serve our own needs. Gotta run downstairs to help a customer, more on this later.
So when did the almighty Michael's become the ideal business model for independant picture framers?