PFG, Picture Framing God
My musings re: my recent trip will now be found here.
HI Rob, Yes, I can do this bit by bit. I have a long to-do list right now, so I am trying to limit my Grumble time, which is often too late at night, but if I break it into small posts, I can give the forum ideas. I can also find photos of back room organization for incoming and outgoing work, mat storage, etc.How about e-mail? The forms Val is using for order writing do not have a pre-printed place for an e-mail address. So, I don't think that there is a e-mail address list being built. Anyone have suggestions/ideas on how to start/build an e-mail list?
I gotta go. More later.
Relate to# 9 in a different way if you are an employee. In all the places I have worked over the years, after proving my worth, I usually end up managing the production of the frameshop allowing the owner to concentrate on the other aspects of the business. Gemsmom must have had a great deal of bad luck with employees. I know that if my boss "never" trusted my work after showing my abilities, I would be one of those employees moving on.
I can see both sides of the argument here, but for me it comes down to the fact that a sanity check is always a good thing. We have a part-time framer who has more framing experience and more artistic insights than I do, and yet there has been a rare occasion when the wrong piece of glass got put in the frame, or the wrong spacer (clear vs. black).I know that if my boss "never" trusted my work after showing my abilities, I would be one of those employees moving on.
Oh, Kirstie I agree! Fortunately, I've got high schoolers working part time to help with the organizational part. The marketing, on the other hand, is definitely not getting the attention it should. Press releases and e-mail notices of events are getting out close to the last minute, and sometimes they don't get out everywhere that they should. I'm seriously starting to think about outsourcing the marketing piece.I have real concerns about the stress placed upon the operator of a one person shop.
There just aren't enough hours in the day and something has to give. I suspect that organization and marketing are often set aside. Please correct me if I'm wrong and if I am, I sure would like to know how you all do it.
Kirstie, you bring up some excellent points. One good resource I've found for PR tips is Bill Stoller's Free Publicity* newsletter. Each issue includes how-tos, case studies of successful PR campaigns, timelines for what the news media is looking for each month, and even contact information for the national media outlets.If you want press coverage, for instance, figure out exactly why, and what you have that is worth a reporter schlepping to your store to report on. It has to be new and exciting and newsworthy. Once you have a specific topic, target the press releases.
Fine tune your contacts list. All of this information is available on the internet, but it takes creative searching. Also, look at past issues in the Home and Garden or Business sections to make sure they have not reported on your topic within the last couple of years. Skim the local papers regularly.
if the conversation goes on too long, she calls the shop number on her cell phone and I have to excuse myself to answer the phone, thus ending the yakking session. It worked!!! So...what will I do when I'm alone in there?
I am part man/part framerbot ............................Sarah (Imaluma) leaves early in the morning, after 4 short days, but holy flamingo, we've put out the work! I have found my dream-framer!! What a pistol she is, and could easily give RoboFramer a run for his money!
The story within the dashes sums up the event. I am sure many of you have had to deal with the customer who absolutely Goes Off when junk that she brings in remains junk no matter how much CPR is applied to it.I'll-never-be-able-to-satisfy-you-no-matter-how-hard-I-try-I'm-done-with-this-come-get-your-stuff-and-you-won't-owe-me-the $800-worth-of-labor-to-fix-your-stuff-that-didn't-really-need-fixing-but-your-insurance-company-would-pay-to-have-it-all-replaced-anyway-it's-not-worth-all-the-tea-in-China-best-of-luck-to-ya-glad-it-isn't-me-anymore".