I bought jewelry in Bob's shop when we were in Maine! The point here is, I would pick a theme, an idea that no one else has. Ours is arts and crafts, and we carry and sell limited edition block prints, tiles, cards, handmade desk frames, and so on, all with a Craftsman theme. Out of towners love our shop! We clean up on admitted students day and homecoming. OTOH, I could not sell candles or soap, or nutcrackers or jewelry to save my life. Everyone sells jewelry here, including street vendors outside my door. And you need critical mass of one type of thing. That is why John R. sells so manyt collectibles. You need to be different, and perhaps local in what you carry. Gifts are a small part of our business, very small, but they do bring people in the door. Good luck!