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New Phone Book

Discussion in 'Picture Framing Business Issues' started by bruce papier, Oct 10, 2018.

  1. bruce papier

    bruce papier MGF, Master Grumble Framer

    We just got the new phone book and I noticed virtually no other frame shop has a very big ad (or an ad at all). I'm thinking either 1) we have finally beaten the competition into submission or 2) I'm really stupid.

    Which do you think?
     
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  2. wpfay

    wpfay Angry Badger

    I stopped advertising in the YP about 10-12 years ago. Only difference seemed to be that I wasn't spending a few hundred dollars a month on advertising.
     
  3. Larry Peterson

    Larry Peterson PFG, Picture Framing God

    What be this thing called "Phone Book"?

    If you take a picture, you can add it to this image.

    [​IMG]
     
    FramerInTraining likes this.
  4. bruce papier

    bruce papier MGF, Master Grumble Framer

    Strangely enough, I have a pet ground sloth. They don't eat much for an animal their size and they don't run away, but they are a pain to clean up after.
     
  5. tedh

    tedh PFG, Picture Framing God

    Anybody know anybody who uses a phone book?
     
  6. wpfay

    wpfay Angry Badger

    People who still have outhouses?
     
  7. graysalchemy

    graysalchemy CGF II, Certified Grumble Framer Level 2

    I would say the competition has outsmarted you, and have put their money into better channels for advertising.
     
    FramerInTraining likes this.
  8. David Waldmann

    David Waldmann SGF, Supreme Grumble Framer

    I can't remember the last time I used the YP to source a product/service. I have occasionally used the White Pages to get a phone number for a person/business I already knew. We have not advertised in the YP for at least 20 years, and have done zip print advertising of any sort for about 5 years.
     
    Rick Granick likes this.
  9. shayla

    shayla WOW Framer

    Why limit yourself to just one? :D

    That was fun.

    As for my real answer, we still have a phone book ad, because some of our customers still use it. But we do it in only one, because the other (Dex) is super thin, with insanely tiny print. When I told our Local Book rep that, he said Dex makes such a thin book because they're required by law to do one, so they make it as tiny as possible.
     
  10. Gilder

    Gilder MGF, Master Grumble Framer

    If you soak phone books in water they are good for shooting. I've seen it on youtube.
     
  11. Larry Peterson

    Larry Peterson PFG, Picture Framing God

    What can you shoot with them? :p
     
    Gilder likes this.
  12. artfolio

    artfolio SGF, Supreme Grumble Framer

    Same story here in Australia.

    When I started out in framing everyone had a yellow pages ad with some of the bigger outfits shelling out thousands for full and half-page ads. I also used to advertise regularly in my local papers. Since around the mid nineties the number of picture framing businesses declined sharply ( we had far too many in Perth) but the survivors also scaled back both their print and Yellow Pages ads.

    I attribute this to two factors:

    1)
    And the biggie - Yellow pages was always expensive but it used to work. With the rise of the internet and online directories its cost was no longer justified. I had a website and used Yellow Pages Online which gave me a "free" listing in the paper directory and because my customers were mainly middle to old age they liked that. The last paper directory I saw had barely two pages of framing ads where there used to be 6.

    2)
    The dreaded mobile 'phone which has now become the go-to source of information for almost everyone born after the moon landing. I had my website redesigned to be 'phone-friendly and dropped almost all of my print advertising at around the time it became clear that this was now the medium of choice.
    The biggest snag then was trying to separate the wheat from the chaff in online advertising sites and fielding endless calls from Indian gentlemen offering to "optimise" my website and get me No.1 on google.
     
  13. Dave

    Dave SPFG, Supreme Picture Framing God

    If you do continue to advertise in the phone book only advertise in the LARGE PRINT edition.

    ;)
     
    shayla likes this.
  14. Gilder

    Gilder MGF, Master Grumble Framer

    Shoot through them, not with them. :)
     
  15. snafu

    snafu MGF, Master Grumble Framer

     
  16. shayla

    shayla WOW Framer

    I love that movie.
     
    Al B likes this.
  17. bruce papier

    bruce papier MGF, Master Grumble Framer

    How does not running an ad affect your results for web searches? Our shop is listed seven times on the first page of search results when you enter "picture framing Fort Wayne". Three of those from sites from the phone book companies. Do those remain even if you don't run a phone book ad? I've noticed that some of the frame shops in town (who don't run ads) also don't come up in web searches very easily.
     
  18. artfolio

    artfolio SGF, Supreme Grumble Framer

    I don't know about America but here in Australia you can pay extra to have your Yellow Pages online ad show up on the front page in various areas or in all areas. In my opinion it is counterproductive. You search, say "Picture framers Mount Lawley" (inner city) and on the first page you get a framer in Myaree - around (20kms away ) who happened to pay to be there.:confused: Not much use.
     
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