There is one thing the PPFA can do that could have a significant impact in helping the many thousands of small businesses in our industry. It will cost next to nothing.
The PPFA needs get involved in helping protect its industry from the unfair and deceptive advertising and business practices. It can do this very simply and inexpensively by sending letters to every AG in the U.S..
A letter from our trade association, on its letterhead, will carry far more weight than from individual businesses. And for about $5 each, they can be sent via Priority Mail, providing impact and proof of delivery. This is the absolute minimum that a trade association can do.
Many of us believe it should have been done years ago, but the PPFA now has a another chance to stand up and for the people of this industry, while also legitimizing itself as a trade association. I believe it also has an obligation as our trade association to support its membership by helping ensure a fair marketplace.
The window for change has never been opened wider than it is right now. That's why I encourage everyone here, including Kathy, Jim, Pat, Rob, Dave, Kristie, every PPFA officer and member, and everyone who's not a member, despite any differences we may have, to get behind this. Our industry needs a strong trade association, one that doesn't turn its back, but that steps up and helps its member businesses and its industry. The PPFA, as a trade association, has a unique power, but also a responsibility that it must not continue to ignore. I pledge my support and assistance and hope you will all do the same. Let's not let this rare window of opportunity close.
Thanks in advance.