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Discussion in 'Picture Framing Business Issues' started by j Paul, Jan 6, 2011.

  1. j Paul

    j Paul PFG, Picture Framing God

    I'm thinking of running my Cable TV spot again. I had a few days off the first of the year, when Oprah's new "OWN" channel premeired on cable TV. I've never seen one of her shows on broadcast TV before, but I think she was a BIG hit. ;)

    Anyhow, I just got the rate card and the "OWN" channel is right in the middle of the road pricewise (surprised me) with other channels. Primary audience of woman. Have any others gotten on the "OWN" bandwagon yet. Seems like a good fit. I have to run some #'s and make sure I can do it right now, so just wondering if any have tried it and hopefully had a positive response.
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  2. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    A few thought...

    1. All cable ad rates are negotiable - TV ad time is the most perishable of all commodities.

    2. Advertising on a new network is a gamble, but what advertising isn't? I trust Oprah will do well, especially in the demographic (Women 25-65) that frameshops tend to target.

    3. People will tune in to Oprah's network early, out of curiosity, so the numbers may actually be better now than a few months down the road. It's kind of like when a new restaurant opens. It's almost always busy. Then, two months later after we've discovered that the food sucks and the service is poor, the parking lot will be empty.

    4. Oprah has the Midas touch. I'd bet on anything she does to succeed. She also has tremendous credibility with her audience, which passes by association to her advertisers.
  3. Bill Henry-

    Bill Henry- SPFG, Supreme Picture Framing God

    I haven’t seen OWN on our cable network, yet.

    But, if it is and the ad rates are anywhere near what HGTV charges in our market, Oprah's priced way out of my league.

    I can get 30 seconds spots on most of our “women” channels for $5 but HGTV charges $55.
  4. j Paul

    j Paul PFG, Picture Framing God

    Bill, in my market the "card rate" for HGTV noon-midnight is $45 - $60 and OWN is $25 -$35. And then there are all sorts of deals.

    I can get $4.00 spots but you have to have a little bigger budget than what I currently want to spend. I still won't spend anywhere near card rate, though.
  5. JWB9999999

    JWB9999999 SGF, Supreme Grumble Framer

    $5 for 30 second spots??? Wow. I think I will consider advertising up in the New Hampshire market too! :)
  6. Bill Henry-

    Bill Henry- SPFG, Supreme Picture Framing God

    It really depends on your market. I advertise on Comcast, but the area that is covered and the number of customers I reach probably doesn't come close to what major cities or larger areas cover (and charge).

    For that five dollar rate, I got ninety spots a week for six weeks on 8 or 10 channels. It was expensive, but sales increased considerably which more than made up for the cost.

    Especially in this economy, cable companies are hurting like the rest of us and are very willing to negotiate just to get you in the door. But, they wouldn't budge on HGTV.
  7. Pangolin

    Pangolin SGF, Supreme Grumble Framer

    Just as an FYI for anyone who hasn't found the OWN channel yet, it took over Discovery Health. :( (Most of the Discovery Health shows were kept, but she's added runs of Dr. Phil, and I think Dr. Oz and Suzze Orman as well. And, she has a behind-the-scenes show of her regular show, and a game show to give a new person their own show on the network. )

    **I know all this because I normally watch a lot of the stuff on D.H. and those irritating "OWN is taking over this channel" commercials they showed for the last two months almost made me want to strangle her!

    As for running ads on there - it would definitely be the right demographics for a frame shop!
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