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Opinions Wanted Picture framing is so expensive ! NO IT ISN'T !

Discussion in 'The Grumble' started by Keith L Hewitt, Mar 10, 2019.

  1. prospero

    prospero SPFG, Supreme Picture Framing God

    There is a thing called 'The Goldilocks Principle' which I have mentioned before but I'll mention it again....;)

    You have a product which is very good. You can sell it for less than an enormous price and still make a decent profit. That is Baby Bear's porridge. :)

    Mommy Bear's porridge is the same, but a little bit cheaper and nastier as few corners have been cut. Bit iffy to be honest. o_O

    Daddy Bear's porridge is very well made with a few extra ingredients which make it seemingly superior. The extras don't really make that much of a difference though and they are very expensive though and push the selling price waaaay up.
    But some people will pay for it because it is hideously expensive. :cool:

    So Baby Bear's porridge is 'just right' :D
    Keith L Hewitt likes this.
  2. bruce papier

    bruce papier MGF, Master Grumble Framer

    I think the responses about Ruth's Chris are telling. (Sorry, I haven't looked at this thread for a while).

    Some people have enough money that they go there regularly.

    Some go only when they have a really special occasion.

    Some go when they have a windfall.

    Others have found a way to afford it by going during a sale period.

    Some have found things on the menu they can afford even if it's not the prime offering.

    Most will never go because they just know they could never afford it, no matter what.

    I think we're in the same boat as far as consumer perception goes.
    Keith L Hewitt likes this.
  3. Keith L Hewitt

    Keith L Hewitt SGF, Supreme Grumble Framer

    Prospero, love this analogy . There was an item on BBC few days ago about ladies and gents shampoo, conditioner and moisturising cream etc.
    Reported that all are identical except one is for ladies, the other for gents. And yes the ladies range is about 25% - 34% more expensive.
    We are back to Jim Millers comment " Its all about perceived value "
    So ladies start using your husbands toiletries and save some money.
  4. Rick Granick

    Rick Granick SPFG, Supreme Picture Framing God

    That is a need vs. want issue.
    :cool: Rick
  5. prospero

    prospero SPFG, Supreme Picture Framing God

    I needed a new watch a few weeks back. I got a Casio "Mommy Bear" one off EBay. £20. It's been very well
    behaved so far. :D It does what it says on the can.

    If I had bought a £20,000 "Daddy Bear" Rolex it would do exactly the same thing. ;) OK, the built quality would have been
    much superior and it might have a few more bells'n'whistles and be more accurate. But would it be 1000 times better?
    Yet people still buy them. :cool: Perceived Value. You can't beat it.
    Wahpeton likes this.
  6. tedh

    tedh SPFG, Supreme Picture Framing God

    So the price/value thing came to mind and I tried to remember the story of the cologne ( I think) that was introduced in the sixties that went nowhere, so the manufacturer doubled or tripled the price, and it took off.

    What was it?
  7. shayla

    shayla WOW Framer

    That was told to us about little blown glass perfume bottles.
  8. Rick Granick

    Rick Granick SPFG, Supreme Picture Framing God

    Yes, some items have intrinsic value, but perhaps their function is no better or worse than pedestrian versions of the same item. Old Rolex watches bring unbelievable prices on the collector market because they have a perceived value as well as having established caché as a status symbol. You can collect them, and also wear them to the yachting regatta to show them off to your fellow billionaires. That is something that custom framing would have a hard time competing with.

    On the other hand, nowadays "designer" items often display this kind of status value even if they are of little intrinsic value. I'm thinking of something like a Gucci fanny pack made of canvas by children in a sweatshop in China or Vietnam. Although it is not very different from one you might buy at Target, it is sold for a high price because it bears the Gucci logo.
    Decades ago, Gucci, LV, and other prestige labels used to sell items made by artisans in Italy with the finest materials and craftsmanship, and that is how they established their status value. However, much of what they sell now is mediocre, but relies on their name value to give it status.

    :cool: Rick
    prospero likes this.
  9. David Waldmann

    David Waldmann SGF, Supreme Grumble Framer

    ...and yet they will far less accurate than a new $10 no-name. Even a brand new Rolex (assuming a traditional automatic - don't know if they make quartz) cannot compete with a cheap quartz watch on accuracy.
    prospero and Rick Granick like this.
  10. Rick Granick

    Rick Granick SPFG, Supreme Picture Framing God

    Yep..."...their function is no better or worse than pedestrian versions of the same item."

    I like ana/dig watches (analog face with digital time/date/stopwatch window). For many years I used to buy them from a catalog company called Haverhill's, which had an inexpensive but fairly good version. Eventually the buttons would go bad, and I'd buy a new one. Then at some point I decided it was time to buy a "grown up" watch, so I went to a jewelry store and bought a Citizen version. I had more problems with that than I ever did with the cheap watches. I now have a Timex Expedition, which has been going strong for years. It cost maybe $35. It looks cool, works well, and even has the Indi-Glo function.
    :rolleyes: Rick

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