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"Picture framing" share of "Home Furnishings"?

Discussion in 'Picture Framing Business Issues' started by Sierra FrameWorks, Mar 25, 2007.

  1. Sierra FrameWorks

    Sierra FrameWorks True Grumbler

    Does anyone have data( or know where to find it) relating to custom picture framing's share of "Other Home Furnishings"(sic: 599916; naics: 442299). I'm trying to write the marketing portion of my Business Plan and can't seem to find where "Home Furnishings" is broken down to specify "custom picture framing." I've tried SBA, USChamber, EDGAR, USCensus Bureau, PPFA websites so far. Any help or ideas ?

    Best regards to all, Ken w/Sierra FrameWorks
     
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  2. Sierra FrameWorks

    Sierra FrameWorks True Grumbler

    PLEASE HELP WITH THIS !!!

    COME ON, SOMEONE MUST KNOW WHERE TO GET THIS INDUSTRY/MARKETING DATA !!! HOW ABOUT A GOOD GUESS ?

    wHAT PERCENTAGE WOULD YOU ESTIMATE THAT PICTURE FRAMING IS OF THE "HOME FURNISHINGS" MARKET ?? 10% 25% 50% ???

    I'M UNDER THE GUN TO GET THIS SECTION OF MY BUSINESS PLAN DONE FOR A BUSINESS CLASS I'M TAKING. SHOULD I JUST TAKE A WILD GUESS? LOOKS LIKE I MIGHT HAVE TO IF NOONE HAS A BETTER IDEA.

    REGARDS, KEN W/SIERRA FRAMEWORKS
     
  3. j Paul

    j Paul PFG, Picture Framing God

    Ken, don't know where to direct you for that answer. It's not as if know one here on the Grumble has looked at your post (86 views) just must not be able to answer your question. PLEASE DON"T YELL! Your're not a little kid are you?
     
  4. Elaine

    Elaine SGF, Supreme Grumble Framer

    We would all probably be guessing...

    Picture framing... Mass production or custom??? Home furnishings might fall more into mass production versus custom framing. I would be guessing that mass produced framing hits the "home furnishings" section heavier than custom framing.

    These are my guesses, and I'm sure the rest of us have looked for similar info and come up empty as far as percentages go. Maybe the people who measure the consumer price index would have the info broken down by SIC codes???? It looks like you have looked at the most obvious places. You might need to break things down a little further to come up with good info.

    When no one answers your post - as j paul mentioned, we probably don't know AND don't want to admit it!!!
     
  5. Framar

    Framar SPFG, Supreme Picture Framing God

    Ken - if I had to guess it would be a portion of 1% - but that would only be a guess - considering how big houses are today and what foolish carp folks seem to think they need like hot tubs and big screen TVs (home furnishings, yes?) - just volume-wise custom framing would be pretty durned small.

    I do remember reading many years ago that the percentage of people who were aware of what would be considered art and culture in our society was less than 15%.
     
  6. Bob Carter

    Bob Carter SPFG, Supreme Picture Framing God

    Okay, Ken, what is the dollar amount of the "Other Home Furnishings" ?

    This class project is probably a "Research" project that makes you look for, identify and analyze information, with the operative word "Find". You don't really want to tell your Professor that this footnote will be attributed to an online Chat Room type forum, do you?

    Tell us what the overall size is of this segment and I promise I will provide you a percentage.

    For the record, I have no clue what the relevance might be
     
  7. danny boy

    danny boy PFG, Picture Framing God

    Ken,
    I'm baffled, but will watch this thread and learn with you.
    Good Luck.
     
  8. miterbox

    miterbox CGF, Certified Grumble Framer

    Ken

    Did you contact the HFN Home Furnishing News Mag? Maybe they could help.
     
  9. Sierra FrameWorks

    Sierra FrameWorks True Grumbler

    Industry data for picture framing/home furnishings

    Thanks to all who responded to my plea for help. I didn't intend to YELL, but I ofter type in all caps because its easier for me to see/read. I apologize if anyone took offence at this.

    Anyway, Bob- you said to give you some dollar figures for "Home Furnishing" sales. According to the US Census Bureau, total sales in 2005(and this is as recent as I could find) for "Furniture & Home Furnishing Stores"(naics code: 442) was: $111,293 ("estimates are shown in millions of dollars" - not exactly sure what that means-add six zeroes?). This total is broken down into two subtotals: "Furniture Stores"(naics code: 4421)- $58,867(in millions) & "Home Furnishing Stores"(naisc code: 4422)- $52,426(in millions).
    These total up to the $111,293 figure mentioned above.

    I'm assuming that picture framing is a sub-category of the last total, since the naics code for "other home furnishings"(which I believe includes picture frames) is 442299.

    The Marketing section of the Business Plan I am currently writing requires that I give the "current market size" for my picture framing business. Since the above mentioned industry sales totals are also broken down by geographical area(right down to counties), I was hoping I could get a somewhat close idea of my market size based on this-assuming my target market is countywide. Anyway, this is where I am stuck. If I had a percentage idea of what picture framing sales are of the "Home Furnishing Stores" , I was hoping to get a decent estimate of my "current market size". Or, at least some kind of estimate.

    So, any idea what that percentage might be? Anyone?

    Could it really be as low as 1% as "Framar" suggests? Gosh I hope not!

    Best regards to all, Ken w/Sierra FrameWorks
     
  10. Elaine

    Elaine SGF, Supreme Grumble Framer

    ????

    Is the "current market size" the market that you expect to draw from for your picture framing venture?? I consider my market size the small town I am located in and the areas within a 10-20 mile radius around me - not countywide. I believe there are surveys that provide info on how customers choose their frameshop and it is based more on convenience and then other factors fall into place.


    I think you need to refine/define your requirements a little further.

    my 2 cents

    Elaine
     
  11. JFeig

    JFeig SGF, Supreme Grumble Framer

    another problem with your research is that there many types of operations that offer "custom picture framing". Each has a separate SIC code and or the actual framing portion of their sales are intermixed with sales of other items.

    As an example - some of the retail business that sell "custom picture framing"

    frame shops
    home based framers
    art galleries
    craft stores
    art supply stores
    photographers
    home decor stores
    internet operations
    production (contract shops)
    the "underground economy"
    department stores (specialty departments)
     
  12. boxer1

    boxer1 CGF II, Certified Grumble Framer Level 2

  13. Sierra FrameWorks

    Sierra FrameWorks True Grumbler

    Muddy "custom picture framing" waters

    Thanks to all who have added to this thread. Boy, the more one studies the "statistics" re: picture framing share of the Home Furnishings market, the more complicated it gets! I can see why they say you can prove whatever you want to with statistics! The links given by boxer1 are very interesting-after looking at that data I think my shop will use our scrap mouldings to make unique size and shape mirrors!

    Anyway, I think for the purposes of my class assignment(write a business plan), I will use Bob Carter's suggestion which I think will give the closest "real" numbers for the market I think I am in: the number of picture framing stores(approx. 16,000 in 2006- down from 20,000 reported in the previous report) times the average yearly sales per shop of $157K.

    Thanks again for everyone's input.

    Best regards to all, Ken w/ Sierra FrameWorks
     
  14. Bob Carter

    Bob Carter SPFG, Supreme Picture Framing God

    The APA Survey done in 2002 was a real groundbreaking project. The Art Publishers, seeing the market changing, commissioned the study

    I have used it numerous times to highlight the changing dynamics of our industry-especially the ever increasing market share of the Mass Merchant segment

    Last year, for the first time ever, the Big 4 passed ALL the independent framers combined in Market Share in framing

    Which begs the question: In the last 5 years, what have you done to combat this shift?

    And, "I only sell UV glass and Archival Board" is not a strategy that is working
     
  15. Terry Hart cpf

    Terry Hart cpf SGF, Supreme Grumble Framer

    Hmmm.... Maybe a campain aimed at the narcisstic, younger (than me), wealthy & self absorbed. This is just off the top, but whatdya think?

    Are You Special?
    We Think So
    Mirrors, Mirrors, Mirrors!

    Mr. Rogers had no idea what he was starting. Our experience is that mirrors ARE selling very well. And some very large ones at that.
     
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