Ultimately I think all of this recession is going to bring everyone back to the fact that we are in the people business. In saying that I mean that profit is the by product of establishing good working relationships with our customers and the more that is brought to the fore front of our thinking as they walk thru the door, the more success we will experience in a diminished economy. I would do what it takes , also , to make the sale, not just because I need the money, which is true, but also because that human has a realm of influence that will impact my business in ways I can't possibly imagine. Profit is good, but friends in our communities is even better. Friends come back each time they have a need and we should be there for them.Thank you for the solution to one of my concerns of offering specials. We are working on our value line right now (yes, I know we are slower than most to get things done!) and I like this philosophy. A limited selection of nice value line frames and poster specials. And the rest at our every day prices.
I am embarrassed to say that for the first time in 25 years I actually discounted twice in the past few months. I was working with customers and just wanted to finish up. However, our policy is not to discount and we absolutely do not. I ended up saying "You know what? I will personally dry mount this piece for you on my own time, after hours. We won't even put it on the receipt". I could not believe that came out of my mouth but it worked. And I felt so cheap doing that but it was several hundred dollars in our cash register. And we have to pay our bills! I am worried though about the ramifications of my actions. And I don't feel comfortable allowing my employees to do this either.