Ultimately I think all of this recession is going to bring everyone back to the fact that we are in the people business. In saying that I mean that profit is the by product of establishing good working relationships with our customers and the more that is brought to the fore front of our thinking as they walk thru the door, the more success we will experience in a diminished economy. I would do what it takes , also , to make the sale, not just because I need the money, which is true, but also because that human has a realm of influence that will impact my business in ways I can't possibly imagine. Profit is good, but friends in our communities is even better. Friends come back each time they have a need and we should be there for them.