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Small Frame Price Check

Discussion in 'Picture Framing Business Issues' started by mccoyh, Jan 14, 2019.

  1. mccoyh

    mccoyh Grumbler

    We do a lot of smaller frames and sometimes I feel like my pricing is too high. What would ya'll charge for this?

    Larson Juhl moulding 210285. Artwork is 3.5"x7" with a 1.5" white mat (A4977), foam core backing, and reflection control glass. Final size is 6.5"x10".
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  2. JFeig

    JFeig SGF, Supreme Grumble Framer

    4-foot minimums for mounding and 8x10 for glass, mat etc.!
  3. Rick Granick

    Rick Granick SPFG, Supreme Picture Framing God

    Sometimes those little frames can be the biggest PITA. Why? Because any anomaly in materials etc. which would be insignificant in a bigger frame job appear magnified by the scale of their relation to the overall size. Tiny frames are like little "gems", and have to be perfect. That should be taken into account in the pricing.
    :cool: Rick
    ARFineFraming likes this.
  4. MnSue

    MnSue SGF, Supreme Grumble Framer

    over $100....
  5. tedh

    tedh PFG, Picture Framing God

    Effectively, your materials are all offcuts. The molding is available in box, at you-know-what per foot. You're charging for labour and overheads. $65 for a
    good customer, slightly over for a new one. What did you charge?

    An aside: we have dozens and dozens of off size frames hanging on a wall, and when a customer wants to pay less we direct them to these. Mistakes, returns, and miscellaneous.
  6. mccoyh

    mccoyh Grumbler

    Thanks! I had it priced at $65 so that makes me feel better. I have "rejects" hanging as well for customers to grab.
  7. Ylva

    Ylva SPFG, Supreme Picture Framing God

    I always try to explain that the labor is the same. I’d be around $90 for that, considering waste and what I have to order.

    Now if I had stock, enough cutoffs, I would give them a better deal probably. Depending on attitude. Lol
    Dave, FramerCat and neilframer like this.
  8. David Waldmann

    David Waldmann SGF, Supreme Grumble Framer

    You have attitude? :D
  9. tedh

    tedh PFG, Picture Framing God

    Good point on ordering. If I had to order, all bets are off and up goes the price.

    Just got a shipment from a Canadian supplier: $36 shipping on $70 worth of wood. I give up.
  10. shayla

    shayla WOW Framer

    Are most of your small frames multiples of the same design and materials, or do they mostly vary?
  11. Dave

    Dave SPFG, Supreme Picture Framing God

    I'd be at $ 99.31 + tax unless it was multiple of same design.

    You still have to buy a full stick of wood, full mat board, etc. If customer attitude was good and I had remnants then I'd go lower.
  12. mccoyh

    mccoyh Grumbler

    This particular order was 2 different artworks but they were the same size. I order this moulding by the box as this is our most popular moulding. No one on here has quoted higher so that makes me feel better. There is another frame shop in town, plus Hobby Lobby will be opening in a few months. I'm not trying to undercut the other frame shop since we help each other when needed. My target market is the starving artists mostly.
    shayla likes this.
  13. Ylva

    Ylva SPFG, Supreme Picture Framing God

    Always!!! Lol
    David Waldmann likes this.
  14. Grey Owl

    Grey Owl SGF, Supreme Grumble Framer

    Shipping costs on small orders are always going to be high, no matter where the shipments come from. Many local distributors have a $100 minimum; Some have a $25 charge if it is less than the minimum and others won't deliver unless you add to get to the minimum. I have one supplier where I get free shipping on orders of $70 or more, but the charge is $25.00 for less than $70.00 so I always order enough, or charge the customer the shipping charge. So if I need a straight cut and the price is $55 I increase the size to make it cost at least $70.

    For my non-package price jobs, small pieces are priced at 10x12. And if I need to order the materials I have a $20 to $35 shipping charge, depending on my supplier.
    shayla likes this.
  15. Joe B

    Joe B SGF, Supreme Grumble Framer

    $96.91 for me
  16. artfolio

    artfolio SGF, Supreme Grumble Framer

    Quite a range there and, as others have said my pricing would depend on whether or not I had offcuts I could use. However, I must confess that on those few occasions when I quoted low on the basis of using offcuts I ended up wasting too much time trying to round up bits and pieces and finding them incompatible or damaged and ending up using good moulding just to get the job done.:(
    shayla likes this.
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