I still advertise in the Yellow Pages. When people google search, the Yellow Pages come up on the first page. Yellow Pages introduced a 360 business profile that covers the book and on-line presence with many searchable key words. This past May, I was able to set up (rotating with 3 others in my category for top placement) in the Yellow Pages app. Everyone I know has a smart phone and many have downloaded the free app. They can search proximity and category with links to your website, maps as well as "call now" features. This has worked well for me. Now this beats the book anyday!! I am still in the book for my diehard YP book customers Yellow Pages, for me, works.