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The Big Move...

Discussion in 'Picture Framing Business Issues' started by John Ranes II CPF GCF, Aug 4, 2009.

  1. John Ranes II CPF GCF

    John Ranes II CPF GCF SGF, Supreme Grumble Framer

    Week 3 after the Grand Opening...

    For those of you who have been down this path, it will not surprise you at all to know that it was just this week that I finished bringing over the last of stuff from the old home to the new! Argggggg. Tomorrow will mark three weeks of business in the new location and business has been very good, with many old customers visiting the new "digs"...curious to see, wanting to congratulate, and shop. While it has also brought in a slew of new faces of people who simply never knew we existed! :shrug: Absolutely Amazing!

    We didn't get a ton of pictures of the Grand Opening, but below was the morning ribbon cutting ceremony with the Fox Cities Chamber of Commerce folks (Don't you just love the default presentation of the certificate on the plaque!)

    [​IMG]

    Sarah used real scissors behind the giant pair in my hands and Gary caught the ribbon falling away - Good shot!

    That evening we had a wonderful turnout of about 150 folks, and a Gary Haren took this picture of our entire staff...

    [​IMG]

    (left to right -- Pazong Thao, William Wright, Candy Waiter, Michelle Kittridge, Sarah Ranes, Jill Faddis, myself)

    Good catch, Bandsaw. The triangle turnstiles aren't sharp edged - they have a 1/2 inch blunt point. It was at one corner that I elected to have the fabric meet. I found a nice strip of aluminum at the hardware store designed as threshold trim. It comes 1/2 x 6 feet and pre-drilled - like it was custom made to finish my job! :thumbsup: I use small stainless steel screws to attach this rather than the included swirled finishing nails.

    John
     
  2. Bandsaw

    Bandsaw MGF, Master Grumble Framer

    John,

    Thanks again, and congratulations on your grand opening.

    Now get some rest, you look tired.
     
  3. John Ranes II CPF GCF

    John Ranes II CPF GCF SGF, Supreme Grumble Framer

    Six Months later...

    OK...so how are things six months later?

    Well, now it's home and lots of little details that were left on the "to do" list have slowly been completed. Obviously it now does indeed feel like home as staff and all have become more comfortable in our new surroundings.

    The picture below shows how we had to cough up a little more change for awnings around the windows.

    [​IMG]

    With that many windows combined with a South and West exposure, the passive solar heat was just too much. The awnings also really helped the over appeal to customers and the good news is that they come with a ten year warranty. :thumbsup:

    [​IMG]

    This photo also answers a few questions about how we were going to use signage to create a bigger impact (No - the Marcs Big Boy didn't stand a chance) For comparison, this was the BEFORE image of the building when we started last August...

    [​IMG]


    [​IMG]

    I'm not sure if this will show up at 550 pixels wide so I'll attach a large image as well - but this is a nice panoramic photo of the interior taken this past week.

    Other key observations...
    • The number of new customers who had never walked into our old location just 1/2 mile away is phenominal! The increased magnitude of image and location combined to peak prospective customer's curiosity is amazing.
    • As mentioned elsewhere, we're seeing an increase in Saturday traffic and business, where as for many years previously our Saturday business had been declining.
    • Make any type of expansion move as the one we just completed, and you will see a rash of advertising sales people, supply folks and overall more solicitation knocking on your doors than you would want in two lifetimes! :faintthud:

    John
     

    Attached Files:

  4. nikfrz

    nikfrz SGF, Supreme Grumble Framer

    Wow John, I'm jealous.

    Looks like you have a very nice flow through out the gallery, right to the frame counter.

    Do you have the percentages of customers that come in to have something framed, and bought something on the way out?
     
  5. Barb Pelton

    Barb Pelton SGF, Supreme Grumble Framer

    The awning is a nice touch--softens the edges of the building and creates a more welcoming entrance. Your signage is great. I also like the down lighting along the eaves-did you add that? Also, I can't tell if the underside of your awning is lit. A nice addition if it is.

    Thanks for sharing!
     
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