I just finished reading Goltz article on Discounts. It was candid and made so much sense to me. In fact, it's what I've been hollering about for awhile now: If people can afford to buy nearly everything else at regular price, why are they expecting a discount from us? We're never going to change their mindset, if we don't change our own first. Okay, I know this is a big subject that's been beat to death, but I'd love to hear your thoughts on the article.