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The Ideal Trade Magazine


SGF, Supreme Grumble Framer
Since we have been trashing over the trades, I was wondering if you'd like to give some ideas as to what you would like to see in your trade magazines? Such as, what do you think would make a good regular feature, or what subjects would you like to see discussed?
Also what would you like to see gone from the trades?
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Janet L

SGF, Supreme Grumble Framer
Shortcuts. I'd love to see a monthly article on typical, everyday shortcuts some of us may not have thought of when it comes to framing. It could just be a column and not a 5 page article. When an article becomes much longer than two pages...it's no longer a shortcut!

Framer made gadgets that would help each of us daily. Home-made tools or tools normally purchased for some specific task, but a framer has discovered another job the tool can do.

Nightmare column: All of us need the humor and recognize ourselves in that column! I think it would even be fun for the writer to stop writing at the worst possible point in his story and see what other framers would do to fix the problems he encountered.

Government regulations that we as owners and managers need to be aware of.

Tax info that affects the small and large business owners.

Organizational info for our frame shops. Martha Stewart doesn't need to write this column.

Display ideas that are for the small frame shop that's just starting out and how they can be added to for the really upscale frame shop.

There's more, I just need to think about it for a while.


PFG, Picture Framing God
Evaluations of tools and equipment, honest, working evaluations.
The woodworking magazines have no problem telling you if a major advertisers latest machine is a really great machine or a worthless pile of junk.
PFM idea of an evaluation is a P.R. piece written by the machines manufacturer.
Whatever we buy, our only source of an evaluation is on the Grumble.
Another option open for us is purchase the equipment and evaluate it ourselves.

On another thread someone said they had a Fletcher V-nailer out in their garage, said it was worthless. Had there been an evaluation of that tool it would have saved that fellow a few thousand dollars.
Who would think that Fletcher would slide a piece of junk into the market place.
Few years back I purchased a 60" C&H mat cutter, it was worthless for our type of operation. We needed a mat cutter that could cut double mats. Had there been an evaluation it would have saved me and Larson Juhl a lot of time and some money.

Look, I not only made my suggestion, but I got to Grumble as well.


Bob Carter

SPFG, Supreme Picture Framing God
I agree with John on his equipment evaluations. They really aren't much more than press releases.

I also want to see articles written by people that know what they are talking about; a real been there, done that point of view. PFM leads the pack in that category.

I would like to see some prespective in the articles. If an operator is touting the greatest marketing campaign ever, what did it cost, what results were achieved and are they for real?
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