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"The Pursuaders"

Discussion in 'Picture Framing Business Issues' started by Framar, Dec 1, 2004.

  1. Framar

    Framar SPFG, Supreme Picture Framing God

    Anyone catch Frontline this evening? There's a Pledge Break now and the final segment is upcoming. All about the advertising business - Verrrrry interesting. A little creepy, too.

    And you'll never think of cheese in the same way again!
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  2. B. Newman

    B. Newman SGF, Supreme Grumble Framer

    According to our local listings, it was supposed to be about "diet wars" so I didn't watch. I'll take a quick look.

  3. Framar

    Framar SPFG, Supreme Picture Framing God

    Since we are in Pledge season, all bets are off (except our Betty, LOL!). Around here, they're running the Walmart thing again NEXT WEEK!!! It was JUST ON last week!!! Must have been popular.

    I just gotta share about the cheese thing. This marketing genius figured out the difference in selling cheese to Europeans (who believe cheese is alive, leave it out on the counter to breathe) and Americans, who believe cheese is DEAD, hence the plastic bags (body bags) and the refrigerator storage (mortuary!). LOL!!!!!

    Plus I realize I spelled Persuaders wrong. Oops.
  4. AnneL

    AnneL SPFG, Supreme Picture Framing God

    That's probably why it didn't tell you that there was already a topic by this name. I started a thread on this show on the 11/10 when it was first broadcast. The Persuaders

    The cheese thing was weird. They must eat their cheese quickly in Europe to keep it from going bad.

    Last night's Frontline here was on the credit card industry. Very interesting. Makes you want to lock all you cards in drawer. I find it interesting that people complain about taxes when they are probably paying far more in interest and fees to credit card company for no benefit to them at all. At least when I pay taxes I know that it goes to things like road repair, snow plowing, etc. With credit cards, it only goes to increase the banks' profits.
  5. Framar

    Framar SPFG, Supreme Picture Framing God

    Anne - that show about credit cards was on last week in our area. WOW!!! Makes ya just want to cut them up into little bitty pieces, doesn't it! Very scarey!!!
  6. B. Newman

    B. Newman SGF, Supreme Grumble Framer

    The credit card one was here last week, too.

    During my surgery the cc that I use for business didn't get mailed (was written, just didn't get mailed.) When I got home and found it, I immediately called the company and told them that it would be late and that I fully expected to pay a late fee, as it was after all, late.

    When I got the bill not only was there a late fee, but the rate had changed from 1.99% to 12.99%.

    OK, I deserved that. It was spelled out in the fine print.


    When I mailed the next payment, (waaaay early) I included a letter stating that I realized why I had gotten a late fee, and why the rate was raised, but if the rate was not lowered back to the previous rate on the next bill, I would pay the entire balance off and continue to pay in full each month (some things are automatically charged on this one.)

    So, we'll see what happens...

  7. Bill Henry-

    Bill Henry- SPFG, Supreme Picture Framing God


    I’m too lazy to do this, but my wife switches credit cards nearly every month.

    At least one of the dozens of unsolicited offers we get in the mail each month include free balance transfers and no interest for 12 to 15 months.

    It’s a pain in the butt to fill out the applications, but my wife makes a game out of it, and we pay virtually no interest on our credit cards.

    She was one day late with a payment (nominally 3%) and it jumped up to over 19%. She dumped them in a heartbeat when they said they would not reduce the interest to the previous rate. Another credit card company was all too willing to accept the transfer.
  8. AnneL

    AnneL SPFG, Supreme Picture Framing God

    I've had instances where I've mailed the payment before it was due and they have counted it as late because they claim they didn't receive it in time even though the date on the check AND the postmark were both before the due date. [​IMG] I now make it a point to mail mine as early as I can.

    We had a specials on last week instead for the holiday. That's probably why the credit card program didn't run till this week. The next one on diet wars looks interesting too.
  9. Ron's dog's flea's brain on acid

    Ron's dog's flea's brain on acid MGF, Master Grumble Framer

    That show sounds interesting. I'll have to check for the re-broadcast. If you really dig this type of stuff, you must pick up a copy of <u>Influence: The Psychology of Persuasion</u> by Robert B. Cialdini.

    I read it ten years ago and it changed my life. It gives fantastic insights into the scientific reasons people are persuaded. Depending on your tendencies (Machiavalian / more virtuous) you will either see Robert Cialdini as either "genius" or "evil genius". Either way, you'll learn to manipulate or shield against the manipulators.

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