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Ultimate Marketing Plan

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C

curly

Guest
Has anyone received the ultimate marketing plan from Chris Whamond? It was advertised as a free report in the back of Decor magazine. It's 22 pages long and makes alot of big claims. Any feedback?

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curlyframer, CPF
 
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C

curly

Guest
Hello? Anyone there? Hasn't anyone else received the "Ultimate Marketing Plan"?

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curlyframer, CPF
 

sumik

CGF, Certified Grumble Framer
Nope.
 

Framing Goddess

SGF, Supreme Grumble Framer
Didn't see it...
Maybe you could enlighten us a bit... what do you think of it?
Pique our curiosity, why doncha?
-FG
 

lise

CGF II, Certified Grumble Framer Level 2
AS long as it is free, it shouldn't hurt. We have used our own "ultimate" marketing plan. A marketing plan should be very specific to your demographics/target market and it should tie in with a business plan. I can't see how a generic marketing plan can really benefit anyone.

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Lisa Kozokowsky C.G.A.H.
Frameswest Inc.
 
C

curly

Guest
Let's see if I can enlighten everyone.

(1st Page

"Confidential Special Report
What 99% of all Frame Shops and Galleries Don't know and will never find out about getting Custumers..."

(In Large Bold Letters) "The Secret of Doubling Your Framing Business In Six Months... Or Less!"

"How to Transform Your Frame Shop Or Gallery From A Nice Little Business... Into An Amazing Cash Flow Machine!"

"How To Prosper More, Double Your Cash Profits & Create Your Ultimate Lifestyle"

By Chris Whamond

(See what I mean about Big Claims)

(Example of Page 2 statements)

"The Big Money's NOT In Being A Framer, It's In Discovering How To Effectively Market Your Framing Business. And That Discovery Can Change Your Life."

(And One Of My Favorites)
"What's The Dirty Little Secret About Making Money As A Frame Shop Or Gallery?"

(The Last Quote I'll Post Today)
"My name is Chris Whamond, and I've helped more than 7,231 shops make more money, earn greater profits, and "get a life agian" in their businesses."

As I said some pretty big claims.




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curlyframer, CPF
 
C

Croatcat

Guest
Curlyframer,

Nothing is free. Obviously this gentleman is receiving something from the frameshops he "helps". I've seen the ad and round filed as quick as possible. Call me leary of free offers!

Jim at SOTA
 

JRB

PFG, Picture Framing God
Perhaps Chris Whamond can post a list of those frame shops. With 7,500 there must be at least one near all of us. We could call the owner and see what they say about it.
We could get a " Gush Meter " and see if they gush about him as much as he does.
I would be real surprised if he could post a list of twenty five shops much less over seven thousand.
I would stay real clear of this deal.
I'm also very surprised Decor Magazine would publish that ad. It makes me question the validity of ALL their ads, if not the magazine itself.
I think I'll start paying more attention to Picture Framing Magazine.
John

[This message has been edited by JRB (edited January 06, 2001).]
 
C

curly

Guest
<BLOCKQUOTE>quote:</font><HR>Originally posted by JRB:
[I'm also very surprised Picture Framing Magazine would publish that ad. It makes me question the validity of ALL their ads, if not the magazine itself.
I think I'll start paying more attention to Decor Magazine.
John [/B]<HR></BLOCKQUOTE>

John - I think the ad was in Decor Originally. And I don't know of a magazine in the world that Editoralizes (sp?) the ads space that is purchased from them.


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curlyframer, CPF
 
C

Chris Whamond

Guest
I can understand people being skeptical of something new. But it is real, and - yes - I do come down very strongly on the side of proactive marketing.

I'm sure you do, too. Otherwise you wouldn't be reading this thread. (Believe it or not, you are NOT the norm. You'd be shocked at how little thought some business owners give to marketing.)

Anyway, if you have any questions about marketing or the consulting program I offer, feel free to call me directly. I'm pretty down-to-earth and open-minded about feedback. (Of course, to some people this is an invitation to flame, but I guess that's the risk I'll take to talk to sincere people.)

My direct number is: 316-733-7112. You can reach me normal business hours - CST.

Also: a couple of ideas I'd like to run past you.

#1.) I'm currently updating the Ultimate Marketing Plan for the next edition. If YOU know a little about frame shop marketing you can be a contributor. (Yes, I do compensate for that.) If you have any unique, effective and novel approaches that you've developed, call me and let's chat.

#2.) I'm thinking of starting a totally FREE (and spamfree) forum like this for frame shops to share marketing tips - as a resource for the industry. Any thoughts? Too specific a topic?

Chris Whamond
 

accent

True Grumbler
Chris, It would be a major benefit to all of us if such a forum existed. Please keep us informed of its progress.

Accent
 

JRB

PFG, Picture Framing God
I'm sorry gang, I got the magazines mixed up, I'll change it.
Chris, can you give a small list of frame shops in the San Diego or southern California area that your program has given spectacular results to?
I'm not asking for thousands, just five or ten will do.
Post them on this forum if you would be so kind.
Best Regards,
John
 
M

Marc Lzier

Guest
Wow.

I just fell over backward that you responded.

Kudos for that.

As for a market'n (and biddness) forum. Make a pitch to framer to open a new forum (The Grumble is actually just one of five or so that framer has going). I'll offer to moderate, as impartial and temperate as I am.
 
B

B Carter

Guest
Marc-I agree. While most things that appear to good to be true usually aren't, I'm blown away that he responded. I've always scoffed at his ads(you know, I'm so **** smart, no one can teach me anything thing). Maybe it's time for this old dog to learn a new trick. I hope he does throw a few teases out. It might convince this usually skeptic person.
I heartedly second your nomination to moderate a "bidness" forum. While we don't always agree, I always like your logic. That's why Baskins-Robbins have 31 flavors, right?
 

lise

CGF II, Certified Grumble Framer Level 2
Chris, I am just wondering what your background is? Are you still in the framing and art industry or have you ever been?
What companies in the framing and art business did you own?

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Lisa Kozokowsky C.G.A.H.
Frameswest Inc.
 

JRB

PFG, Picture Framing God
It hasn't been that long since a lot of folks spent their money on another big winner, F.Y.A.com.
That was another one I avoided.
I will remain skeptical until I hear some success stories.
John
 

Greg Gomon

CGF II, Certified Grumble Framer Level 2
Love those marketing ideas! But, if you talk the talk better be prepared to walk the walk. I am not a skeptic. I am just pragmatic.
 

Ron's dog's flea's brain on acid

MGF, Master Grumble Framer
I don't know Chris, and I'm not familiar with his program, but I have seen his ads. He is, I think, about the third person to try to get this type of thing going in the art and framing industry. The first guy was advertising in 1997 - I can't remember his name - and the second guy advertised in 1998, I think, - his name was John Alanis.

Now, I've never seen Chris' materials, but I have been a serious student of Direct Marketing for years. And I know a few things that are going to be absolutely true about Chris' program:

First of all, his "Free Report" is probably a "disguised" sales letter that will try to persuade you to purchase a marketing program. This "program" will probably have two different "levels" that you buy into, at two different price points. The price range is probably in the $500 - $800 range.

This marketing program is, in all likelyhood, fashioned after the "Information Product" formula that was refined by marketing guru Dan Kennedy, and made famous by a guy named Jeff Paul (the guy who made $4000 a day, sitting at his kitchen table, in his underwear).

Mr. Kennedy, among other things, has published an excellent Marketing Newsletter for years, and Mr. Paul, a once-bankrupt financial planner, became fabulously wealthy selling a marketing program (an information product)to financial planners based on the Dan Kennedy model.

(It is interesting to note, I think, that John Alanis, the guy I refered to above as the second person to try to do this in our industry, now works for a guy named Michael Kimble, who oddly enough, purchased the company that publishes Dan Kennedy's newsletter).

This type of marketing seems to work for some people, especially those who are intellectually lazy, as alot of useful marketing info and techniques are kind of spoonfed to the "subscribers". Info that one could get for oneself for far less cost, if one knew where to look.

Check out a guy by the name of Joe Polish (you can look him up easily on the internet) his company is called Pirahna Marketing and he sells a marketing program (information product) to carpet cleaners. He has been very successful, and he was also one of Dan Kennedy's "students". I find it intersting to note that although Mr. Polish has been very successful, he is pertty much thought of bi-polarly in his industry - either they love him or hate his guts . . . there is no middle ground.

In closing, though, and in all fairness to Chris, I must say that if he is providing what I think he is providing, there is much merit in the information.

I'm just saying that you can get all the same information elsewhere for free or near-free. Information in available books published by guys like:

Claude Hopkins
Robert Collier
David Ogilvy
Dan Kennedy
Ted Nicholas
John Caples

Also, search ebay for things by:

Dan Kennedy
Brian Voiles
Gary Halbert
Jay Abraham
Jeff Paul

You can almost always purchse materials and "programs" by these marketing gurus at big-time discounts.
 
C

curly

Guest
<BLOCKQUOTE>quote:</font><HR>Originally posted by MAX:
First of all, his "Free Report" is probably a "disguised" sales letter that will try to persuade you to purchase a marketing program. This "program" will probably have two different "levels" that you buy into, at two different price points. The price range is probably in the $500 - $800 range.

[/B]<HR></BLOCKQUOTE>

So far Max is leading with points (smarts) he pretty much said it all in the quote above. (price points are slightly higher. I guess even marketing guys have to account for inflation.
Chris? Are you out there and ready to respond?
By the way, Chris reponded the first time because of my phone call to him, telling him of our discussion. I hope he comes up with some more info and names.

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curlyframer, CPF
 

Ron's dog's flea's brain on acid

MGF, Master Grumble Framer
Hey Curly,

Just for kicks, when you have a chance, go to

<a href=http://www.joepolish.com/cleanersnw/report/report.htm>Joe Polish's FREE REPORT</a>

read his report and tell me how closely the two reports mirror each other . . . My hunch is that you'll be very surprised.
 
C

curly

Guest
<BLOCKQUOTE>quote:</font><HR>Originally posted by MAX:
Hey Curly,

Just for kicks, when you have a chance, go to

<a href=http://www.joepolish.com/cleanersnw/report/report.htm>Joe Polish's FREE REPORT</a>

read his report and tell me how closely the two reports mirror each other . . . My hunch is that you'll be very surprised.
<HR></BLOCKQUOTE>

Max - I didn't need to read the report, as soon as I went to the page I got the same feeling (creepy). Besides, all I need is some yahoo from another industry bugging me. But thanks anyway, from your message I get the feeling that you've read the report.
I am still wondering (and hoping) that Chris will respond with some names from the industry. Chris? Are you out there?


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curlyframer, CPF
 

ArtLady

SGF, Supreme Grumble Framer
It seems to me that a concept similar to this was being promoted in the trade magazines several years back. Perhaps it would be wiser to use the same resourses to buy a book on marketing or attend a marketing course at a local college. There are some books out their like "Guerilla Marketing" written by a picture framer. Even a book on marketing in general might be a good investment. We work with a professional who writes copy and practices marketing. Then there is always the library and local SME (Sales and Marketing Executives). Also, there are marketing magazines that cater to the trade. If you want marketing ideas you can find them. if you make it a priority, you will always be looking for new ideas.

In my mind there are three marketing areas that need to be addressed.

1. Maintain current customer contacts

2 Attrack new customers

3. The corporate market

Prepare yourself to be an effective salesman and closer.

Give some thought to how you would approach all three. My advertising budget is 8-10% of sales. I can not imagine how I could spend less and still do the volume that I do.

There are no magic bullets. Finding the right answer is part of the challenge to owning your own business. Check out the archives on the grumble. Join the PPFA. Check out the archives on the Hitchhikers. Read and listen to a lot of ideas before you decide. Look inside your business and define who your target customer will be and then look for ways to remind them who and what you offer. Ask your customers how they found you. After learning that many of our customers looked in the phone book we upgraded our telephone advertising. The extra exposure has been wonderful.

There are many choices. Prepare yourself to spend your resources on the best ones that work for you.

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Timberwoman
AL
I cut the mat, I pet the =^..^= cat.
 

JRB

PFG, Picture Framing God
In my few years of experience I've found that people who claim they are going to make me rich, don't. In all these easy money deals it's always the person selling it that makes the easy money. They are commonly called shysters. The same is true for phone solicitors and politicians.
In the 19th century America the shysters hid behind God, ( A vote against me is a vote against God ) In this and the latter part of the last century, the shysters hide behind children. Phone solicitors always get " Save the children into their pitch, as do the politicians ( A vote against me is a vote against children )
Watch out for the shysters, the only thing they will do for you is rip you off.
John
 
C

curly

Guest
It's been almost 3 weeks since any word has been heard on this subject and we never did hear back from Chris. So I'll throw the Ultimate Marketing Plan in the circular file and close this thread.

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curlyframer, CPF
 
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