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WCAF SHOW report

Rob Markoff

PFG, Picture Framing God
Thought I would start a new thread.

First, the Mirage is a huge improvement over the Hilton. The load in was easy and setup has been going well. Our room is great. Really impressed with the PPFA activities and commitment of all of the chapter leaders. They don't call them leaders for nothing. So happy that Sheila Pursglove is here too.

We have some new lamps to demonstrate in the lighting lab and I am even more impressed than last year. The Lumen output is up and the prices are down. LED is really the wave of the future.

Already have seen and hugged so many friends. The social aspects of the show are not to be discounted. Framers are a very special group of people. Dinner tonight at Sage with Kirstie Bennett and Jeff Goldberg. I could go home tomorrow and be very happy....and the show has not even started!
Sponsor Wanted


PFG, Picture Framing God
Just arrived, and read the check in desk fine print. I am soooo not happy to find that the"resort fee" is MANDATORY! The front desk is'sorry' but I won't be staying at any of their properties ever again.

On the other hand, I don't have to search for a network.....

Mike Labbe

Member, Former moderator team volunteer
The $15 resort fee includes free wifi (which is worth $15 if you were to buy it), a newspaper, etc. I was surprised at that too. It was $20 but lowered to $15.

I know Harry, Cliiff, and many others stayed at Harrah's. This is just on the other side of a cross walk from the mirage, and I think they paid in the mid $300's for a full week. (Fri-Thur) I think he said weeknights were only $39 (we will consider this next year) We had dinner at Harrah's last night. (Toby Keith's) The four of us arrived too late to sit with the other grumblers.

The Mirage is a HUGE improvement, right in the middle of the strip. Hilton was a ghost town. I see a LOT of framers, and it looks like there will be a very large turnout. We're off to the first grumbler breakfast gathering in a few minutes. (8am PST today, 7am PST the other days)
I couldn't make it to the chapter leaders conference all day yesterday (I had to set up a booth!), but attended the PPFA reception last night. It was a packed house! I plan to be at the WELCOME TO VEGAS reception tonight, with Andy.

Andy has 7 classes to attend, and I will barely see him!

Don't forget to get your grumbler badges.

The Wavy Framer

SGF, Supreme Grumble Framer
Having a ball with my framing friends!!! I wish all of you could be here!

Sorry I missed several of you at Toby Keith's. The place has a 90 minute limit on tables!! They wouldn't take my money when I asked for another drink.... We had already gone over the time constrain. Darn silly! You want a fabric wrapped mat? Sorry, you have taken up too much of my time. You get a paper mat :(


PFG, Picture Framing God
Can't believe how many framing folk I have seen already! This is gonna be GREAT!


CGF, Certified Grumble Framer
So the A.M. buffet at Mirage doesn't open til 9am... Went to BB King's, which did open at 6:30, and had a tasty breakfast, with some excellent coffee. Saw quite a few framing folk getting ready for the day.

Off to registration now, and getting ready for the 7 hour gilding class. Weather is great!

See ya 'all at the dinner tonight...:thumbsup:


CGF, Certified Grumble Framer
Lucky Ducks

I am so envious of all that are attending the show. Could not afford it this year but I have it on my vision board for next. I will not miss it next year. That is my mantra for this year. Hope you are all enjoying yourselves.


SGF, Supreme Grumble Framer
Can anyone make note of the name of vendors who carry 5x7 and 8x10 wood panels like this one, who may be at the show?



I know there's ones who carry rabbits and roosters, but I'm looking for a wood-panel vendor of images like the above good ones of paris and venice and other relatively decent tiny landscapes on wood. ...decor expo is no more, and I don't fly well, so vegas was out for me.


SGF, Supreme Grumble Framer
Loving it so far. We are in the Harrah's clan. 10 minutes from our room to the Mirage buffet and another 5 to the show. We are very happy with our room. We also ate at Toby Keith's last night (and got thrown out), but our group missed the other two groups some how.

As noted, breakfast was a bust this morning, but we are on for 7am in the morning.

We are learning lots, and so enjoying seeing our friends and making new ones! Can't wait to get on the show floor tomorrow.

Mike Labbe

Member, Former moderator team volunteer
Mirage Buffet opened at 8am Sat and Sunday (and we saw a lot of framers there), and 7am the rest of the days. $15.99

So the A.M. buffet at Mirage doesn't open til 9am... Went to BB King's, which did open at 6:30, and had a tasty breakfast, with some excellent coffee. Saw quite a few framing folk getting ready for the day.

Off to registration now, and getting ready for the 7 hour gilding class. Weather is great!

See ya 'all at the dinner tonight...:thumbsup:

Rob Markoff

PFG, Picture Framing God
INCREDIBLE day of education. Classes were PACKED. Lighting class went well with some really great new lamps being demonstrated. My Green Framing class was surprisingly full with a very enthusiastic group of framers.

I heard great reports of the "Future of Framing" panel discussion, and Kirstie Bennett's first class on Taming the Social Media Beast was well received.

Tomorrow is a BIG Day with lots of education and the first day of the trade show as well.


PFG, Picture Framing God
Having a great time with framing friends. All ready found a fun new product and the show hasn't even opened.
Check out http://WWW.matshimmers.com this product will be perfect for Nicole.

Time to get ready to meet the gang for breakfast.

art attack

CGF, Certified Grumble Framer
I wish I was out there with all of you. It would be nice to meet you in person instead of just hearing your voices on the other end of the line. Not that that's bad, you know what I mean. LOL Have a great time.


CGF II, Certified Grumble Framer Level 2
Rhonda's class was fantastic, packed to the last seat. 2 hours was not enough. This should be 3-4 hour class.


CGF II, Certified Grumble Framer Level 2
Kirstie's class on Taming the Social Networking Beast was terrific! Well organized and packed full of information. Thank you, Kirstie, for illustrating that with a little planning, getting your name out in front of clients, takes relatively no time at all, but it is so incredibly important in this digital age.

Enjoyed the panel discusssion on Framing Your Success in the future...a lot of what was said has been a rallying cry for independents for the last few years. We're all in survival mode and as one of the panelists said (my apologies, I think it was John), the panelists were preaching to the choir.


SGF, Supreme Grumble Framer
I am loving my first show. And I'm so happy I was able to integrate a few relationships with the framers on the Grumble. Everyone has been so warm and friendly and it's nice to put faces with names.

And the information in the classes has been phenomenal!

Rob Markoff

PFG, Picture Framing God
Is it really only Monday? This place is PACKED. Really good Striplining Class this AM followed by a Lunch and Learn on Business Insurance followed by Introduction to Facebook. The line for Larson's Black/White event this evening was out the door with lots of people wanting to "crash"........

Tomorrow is Selling Art and Framing to the Corporate Market, Thinking Outside the Frame and Facebook Marketing. Don't know when I will have time to walk the show.....maybe Wednesday after the Installation Class....if I can walk.

If I can say anything "negative" about this show is that IT ISN'T LONG ENOUGH! Too many great classes to choose from, the trade show is huge and there aren't enough hours in the day to do "everything"!

Kyle Henson

CGF II, Certified Grumble Framer Level 2
I would like to see trade floor open earlier or stay open later. Heading to Word Market and they open 8 To 8.

Mike Labbe

Member, Former moderator team volunteer
We'll open it up early for you today! :) jk

I agree that the hours are odd, but nice for us that came from the East Coast and are stuck in our time. Here it is 4am and im awake because I'd be up already 3 hours ahead, on the east coast.

The show was VERY busy yesterday! Like something 6 years ago...

Classes are being well attended, too.

The new venue and bringing in PPFA really made a difference, IMO.

Cliff Wilson

SGF, Supreme Grumble Framer
Well, I'm exhausted!
Two more days to go!
I agree with ROB! WAY TOO SHORT!
My class yesterday on "succeeding" was a lot of fun.
I like talking to framers!
Board meeting this morning
All member luncheon
Teaching, then Chinese!!

Trying to run through the show in my 15 minute "breaks"
Bought some moulding - great deals
Ordered the new guidelines book.
Talked some to a LOT of people.
Got a quick demo from Pat Kotnour on a new mounting technique for shells - perfect!
Promised I stop by later - gotta find the time -

Opps gotta runnnn!


CGF II, Certified Grumble Framer Level 2
I definitely agree that there are not enough hours to do it all. There are so many great classes and fantastic presenters. Vendor floor is large and packed. Thanks to all who worked hard on organizing it. I skipped last years show, but this year, compared to two years ago is so much bigger and better. Better hotel, more classes, more exhibitors.

There is always something negative, however, none are related to the PPFA and WCAF. As someone mentioned mandatory resort fee of $15 per day (a gimmick majority of hotels on the strip use) and I will add coffee quality at the mini food court set up at the show. For $4 per cup, I got something undrinkable, a mixture of instant coffee, spiced up with stale reused coffee and burned taste as an added bonus.

PPFA lunch and Chinese Dinner today!


PFG, Picture Framing God
Just got back home and it is now just after 1:00 am.

Had a great time with wonderful classes full of fantastic information. I made a couple of new friends that are grumblers, but that I had never meet them in person. It was so funny, because with in minutes we felt like we had known each other for years.

There were a few down sides to the show. The Mirage is VERY EXPENSIVE. A hamburger at one of the restaurants was $13. That was just the burger, if you wanted fries, that was an extra $5. The food service line set up to grab a quick lunch felt more like being raped. $4.25 for a 12 ounce can of soda. OUCH. Luckily there was a McDonalds & a Chipotle across the street with normal pricing.

I will add more details later, but I wanted to let everyone know that the best part of the entire show was spending times with friends. I am saddened when I realize that I will have to wait an entire year to see these people again. :cry:

John Ranes II CPF GCF

SGF, Supreme Grumble Framer
Great Show...congratulatins to PFM-WCAF and PPFA

Thursday morning and I'm heading to the airport after 6 days in LV - What a great show..packed aisles for the vendors who were all pleased! Tru-Vue ran out of prizes and had to Fed-Ex in additional on Monday!

I personally enjoyed teaching seven seminars and meeting many new folks in the industry along with the many old with who I got to spend a few minutes catching up.

I agree with Dave in that the venue was expensive on the food side...but what a nice place to have the show - rooms were excellent, layout, size and professional setting in the classrooms was top notch. I was very pleased with the way all went with PPFA classes and meetings blended with WCAF functions - Especially when you consider that this was the very first year that we've had this combined effort.

I'm now off to the Spring Fair in the UK today and will see a couple of British friends who were actually at the WCAF as well.


BTW - the best and one and only class that I was able to take was Cliff Wilson's presentation at BB Kings bar last night. With a beer and appetizers, Cliff managed to give a couple of us his whole seminar on Pricing (hoarse voice and all!) It was great - love his passion in marketing and achiving success.

Keith L Hewitt

SGF, Supreme Grumble Framer

FYI - I stayed at Harrahs and paid USD 22.00 for last 2 nights,& a lot more for the Sat and Sun.
But another Brit. paid total of only USD 182.00 for all 4 nights by booking early Jan.
My initial fears were unfounded, and the room was great and with windows you could open.
Great show - good to meet a few fellow Grumblers and to see they look lots better than their avatars!


SPFG, Supreme Picture Framing God
OK....... So what's the new stuff!!!!!!!!!

I saw this stuff called Mat Shimmers, That David Lantrip posted on FB.....


Did anyone get to meet Dennis Mathewson?
Isn't his artwork fabulous!?? :popc:

Rick Granick

SPFG, Supreme Picture Framing God
The show was great this year. Mirage is definitely a big improvement over the Hilton. Took both of Brian Wolf's classes, and I think I understand PathTrace better now. I splurged and bought his new book too. Jared's store design and merchandising class was both enjoyable and inspiring. (He even brought us Australian cookies!) I didn't see the MatShimmers (although it seems like the kind of thing you wouldn't want to accidentally spill in the workroom), but did see some nice new matboards coming from Bainbridge, including solid color core boards with subtle surface textures, that look like they will be fun to use.

The Chinese dinner was lots of fun. We had two packed limos and then some of friendly Grumblers. It's always great to be able to put names and faces together at this event. As you may know, in order to facilitate meeting new folks, the rule is that spouses and partners can't sit next to one another. I finally got to meet Ellen Collins, who sat between Terry and me. She brought along a couple of her talented young staff members to reward them for winning a framing competition.

I also have to give a shout out to our very own Kirstie Bennett, who did a wonderful job on the panel discussion moderated by Jay Goltz.

Side treats for us this year included dinner at Bobby Flay's Mesa Grill, and an encore viewing of Cirque du Solieil's Beatles-themed Love show, which is just spectacular. It was great to be able to just take the elevator downstairs and, without even leaving the hotel, have a fun dinner at CPK and see the show.

For anyone who thinks it isn't a good use of financial resources to attend this show, I calculated my total expenses including air fare, hotel, normal meals, and misc. travel expenses (not including trade show purchases) at about $1625 for two people. It can be done for even less if you live closer or employ some of Rob Markoff's patented credit card rewards tricks. With the insights and inspiration you gain from attending, it won't take too many frame jobs to make that back. As others have suggested, build a couple of bucks into each fitting charge and budget it for education. It's an experience the total impact of which is far greater than the sum of its parts. Like custom framing, it's not about price, it's about value.
:cool: Rick


SGF, Supreme Grumble Framer
I got to meet Dennis! What a SWEETHEART! I have pictures too, but I need to go unpack. Maybe tomorrow.

It was a super show with great vibes everywhere. Great turnout for suppliers and framers. Just needed more time. There was so much to see at the tradeshow. The vendors were sharing so much technical info...Suzanne from Kool Tack, Baer, Frank, Wendy, Kenn from Wizard, the guys from Gemini. There was energy everywhere!

I stayed at the Platinum, which is located a block behind Bally. It was so quiet and comfy! I had a full kitchen, living room, balcony, heated indoor pool, free wifi, NY Times every am and lots more for less than Mirage. If you love to walk, this is a great place. It's non smoking with no casino. It's only a mile to Mirage, but with all of those Vegas traffic signals it took a half hour.


Keith L Hewitt

SGF, Supreme Grumble Framer

I stayed at the Platinum, which is located a block behind Bally. It's non smoking with no casino. It's only a mile to Mirage, but with all of those Vegas traffic signals it took a half hour.

I'm already convinced - its nice walking in LV early when so little traffic


CGF, Certified Grumble Framer
Had a Great Time!!

So glad to have the PPFA and WCAF together! My wife got to come for the first time in years and I really enjoyed introducing her to so many friends.
Barbara went to John"s class on websites and Kirstie's class on social media and couldn't wait to get home and put these new ideas into action. I'm sure we'll get our expences back in no time at all. I promised several folks a link to NAPP, a great website for learning about Photoshop. This site has a great collection of insightful tutorials on every aspect of this wonderful but initialy intimitating program. If you like what you see and decide to join please use this link and I'll get some brownie points.

Baer Charlton

SPFG, Supreme Picture Framing God
The only real problem with the PPFA & WCAF/PFM being together, was in in the
"over-lay". In 2008 when they only over-lapped on Wednesday - the PPFA part
was pretty much just Leadership meetings and judging.

With the almost full on overlay with classes and vendor floor there were many
clashes with Member meetings/lunches etc that drew critical mass from the
time that would have been devoted to the vendor floor.

It also slammed some of the popular teachers that taught for both, and were
worn out running from pillar to post.

And - - what is with $12 for a hot dog?! :eek:
or $4.50 for a short 6oz soda?!!
Did anyone find a drinking fountain? I didn't.

Rob Markoff

PFG, Picture Framing God
Did anyone find a drinking fountain? I didn't.
There were water coolers everywhere (5 gallon bottle type) with big plastic glasses. One in the lobby area of each classroom, some in the larger classrooms, and outside the registration area. There was even one on the way into the "ripoff" food court.

Agree completely that food prices were out of whack. Did anyone find a quiet restaurant in the hotel where you could have a conversation at dinner without shouting?

Even with these "shortfalls" it was an awesome show - perhaps the best in years. The "affiliation" of PPFA/PFM is long overdue and there are some bugs to work out. Next year is sure to be even better!


SGF, Supreme Grumble Framer
A few of us went across the street to Imperial Palace to Hash House a Go Go.


It was great! Yes Imperial Palace is not Wynn or Bellagio, but the atmosphere in the restaurant was conducive to talking and having fun. The food was amazing and portions were generous! Their staff was warm and friendly. I could definitely see a Grumbler soiree there.



I also saw those prices on the hot dogs and soda and ended up at BB Kings. $11 got me a chili dog twice as long as the ones inside the show plus a big soda with refills.


In Corner
There were water fountains and dispensers all over the place, in fact there was a water dispenser about 10 to 20 feet from where Bear was on a booth.

Yep great show, the best I have been at, agree the food was a bit expensive, even by the price I would expect in Europe, however it was less expensive than any of the trade shows I have attended in Germany.


SGF, Supreme Grumble Framer

Baer you can purchase these devining sticks at the show for ONLY $49.95 with 60% off


CGF, Certified Grumble Framer
WCAF Show review

I had not been to a show in 10 years, and that was in New York. This was a great experience and money well spent by my employer. I was a sponge for information, and took classes primarily on period design and websites and facebook. I want to get as much exposure online for as little cost as possible, and learned a lot that will help me accomplish that goal. We sell lots of period frames, and it always helps to get another take on design and history. Thank you Rhonda and Michael Pacitti for all the useful information. John Ranes and Rob Markoff gave good tips and I will be tweaking our website and facebook pages as time allows.....the show floor was busy, and I saw some good products, but it wasn't my focus. I am hopeful that there is a software program out there that can be adapted for us. I am optimistic after all these years of nothing that can be adapted without spending loads of money....

I loved the hotel, didn't eat any meals there (thank you Chipotle and Golden Rainbow Room and pizza by the slice across the street with near reasonable prices.) My BIG splurge was to see Beatles Love and would encourage anyone to see it. Stunning.

I didn't do my homework before leaving, so didn't meet some fellow grumblers that I wanted to meet....there will be next year. But I did meet Mike Pavlock, for whose shop we had just restored a frame. Imagine, sitting across the aisle in a class and his Google Places page is brought up!

I think I will tack on that extra few bucks to each order and set the money aside for 2013. Maybe I will take a class about framing or mounting....you know, the reason I got into this line of work.

Here's to everyone having a great year with all you learned!

Sue Davis, aka gadgetgal
Master Framers
St. Paul, MN

William Ross

CGF, Certified Grumble Framer
Only one problem--No Parking or Vallet near showroom.

I have a problem walking from the front entrance to the show. Had to get wheelchair lift to get to show area every day. At the Hilton we could drive up to show entrance. Next year it would be nice to have drop off at the side show doors (Sunday you could not even driveway by the entrance---Monday & Tuesday you could enter but parking was not allowed)

The show and workshops were some of the best in many years.


SGF, Supreme Grumble Framer
. Thank you Rhonda and Michael Pacitti for all the useful information. My BIG splurge was to see Beatles Love and would encourage anyone to see it. Stunning.

Master Framers
St. Paul, MN
Sue, Were you in Michael's Tuesday class from 3 to 6? I was. A lot of very good information came from that class that I was showing everyone when I came home. I also saw Love and well, loved it!


WOW Framer


CGF II, Certified Grumble Framer Level 2
It was all great, but one thing- King was not there. He is still in Hilton. This was recorded live in 1975 at the Las Vegas Hilton



PFG, Picture Framing God
After a visit to the physical therapist yesterday, I am declaring myself fully recovered from the whole show.

And what a show it was! I booked myself for too many classes, but got tons of great information from each one I took. My favorites were John Ranes' 21 Things class and Ken Baur's Psychology of Selling. Oh, and the presentation by the guy from the Imaging Permanence Institute was fascinating. And Hugh Phibbs' classes... Well, I might as well spare you the list of everything I took but there wasn't a clinker in the group.

My show favorite was Wednesday night. My earlier plans fell through, so I got a ticket for Terry Fator's ventriloquism show. That man is AMAZING!

Was up at 4am to catch my early morning flight. I shared the leg from LV to Dallas with a most interesting man who told me that the workers at some of the casino hotels are actually classified as models. Their one-year renewable contracts are based upon appearance parameters, and the workers are actually required to work out in the gym (for which they are paid) several days a week.

I can hardly wait until next year!


PFG, Picture Framing God
LOL, maybe that is why the server at the BLT Burger seemed to have a hard time understanding why I wasn't happy when my burger came out with jalapeno's all over it when I ordered it without them.

Still Riverside

Grumbler in Training
Show Food Tips

Wowow it's been a Looooong time since I last dealt with jet lag!
I think I'm finally recovered enough to be coherent!

here's what I did for food (In between the meals I shared with new friends)

I brought a bag of dry roasted almonds mixed with some dry cranberries and mm's in a zip bag-- kept with me at all times. Kept a 4" screw topt plastic bottle filled with water (I had saved it from an emptied coconut water beverage), I refilled it regularly from washroom sink and/or water fountains. Also kept a stash of 2-3 energy bars for variety.
I bought a small tin of godiva dark chocolate pearls at the airport on the way in-- because a good, dark chocolate is the Meaning of LIfE.
Went to Walgreens next to the Venetian and got a bag of 6 bagels and a jar of peanutbutter for about $7. The convenience store in the Harrah's lobby sold bananas, oranges and apples. That was breakfast and late pm snack---
(the groceries lasted me five days plus the ride home)
at the same lobby convenience store--
in their cooler in the back --
they had sandwiches sealed up-- for $3 and change

oops gotta go
more later

Rhonda in MT

MGF, Master Grumble Framer
What do you mean Elvis wasn't there? I got a personal phone call from him every morning at Harrahs. The first morning was a little startling.
We got a lot of our shopping done. I tried to make an appointment with United since I had such a long list but no, I had to stand there and dictate without the benefit of the catalogue. So now I have to go over the entire handwritten order to make sure the order taker actually got everything right and I didn't miss anything. I should have just called it in.
But if the shipping gods are with me we should be back in production very soon.


CGF II, Certified Grumble Framer Level 2
What do you mean Elvis wasn't there? I got a personal phone call from him every morning at Harrahs. The first morning was a little startling.
No, I was in the wrong hotel, next year Harrahs!


PFG, Picture Framing God
Excellent show! Thanks to everyone who took my classes, which seemed to be well received. I also enjoyed both panel discussions, including giving Marty H. a bit of a ribbing ;-)

We only had part of a couple of days to race around the show floor, and somehow we missed a row, but here's what I bought:
--A bunch of close-out moulding at Universal that has already arrived, been priced today, and put out for sale in the value line.
--a Craft Inc. easel making kit, including the ribbon kit
--The Picture Hanging for Dumies carded hangers for my register counter.
--More moulding from Valley, including a couple of additions to the package special collection
--Reorders for Max on show special with free shipping
--One or two close outs from Orr/Bay, including a knotty pine that a customer was searching for
--Bought the new A St. expanded Arts and Crafts line plus a bunch more. LOVE this moulding.
--Ordered new Prisma additions from Bella and a few more samples to round out the collection. Also purchased two more Prisma display samples as I really feel this line needs a lot of finished examples to sell.
--Talked with David Waldman to firm up our Vt Hardwoods selection
--Added samples from Southern, mostly raw walnut and maple
--Got a killer 50% off deal on printing rolls from DTG
--Bought some Garrett overstocks--beautiful cherry at an incridible price
--Ordered more Koa samples from Direct and added to the Dennis Mathewson line--Oh, and got to meet Dennis finally
And I can't remember what else, but I know there was more.

Loved the new oak line from LJ. I had to cancel my rep's appointment to show me this right before the show because I was practicing my presentations and furiously adding more material, but I now hope to get the new samples soon. We might stock this.

Was Picture Woods there? Somehow I missed them, Wizard, Frame Ready, all the visualization programs, and I'm not sure what else.

Wish there was more time to teach/take classes/buy at the trade show, but we wil just have to save some things for next year.

Loved the Cirque Love show. I think this is my favorite.

Enjoued talking with industry folks at the Tru Vue event.

Barely got in to the LJ Black/Whtie event but did not have time to stay for the presentation :-(

I have my copies of Baer's book and I plan to read it when we are on vacation next week.

We relaxed (played) on the last night and flew home on Thursday. Only an hour and a quarter flight and Virgin America was great.

Thanks to Rob for the Extravaganza Chinese Dinner, and to the wonderful framers we met and were able to share some time with.

Still catching up with work here and one suitcase is not yet unpacked.


SGF, Supreme Grumble Framer
LOL, maybe that is why the server at the BLT Burger seemed to have a hard time understanding why I wasn't happy when my burger came out with jalapeno's all over it when I ordered it without them.
That server just seemed to have a hard time with everything.


PFG, Picture Framing God
Agree completely that food prices were out of whack. Did anyone find a quiet restaurant in the hotel where you could have a conversation at dinner without shouting?

Onda. But expensive, of course.

I would like to hear more about what people saw, bought, learned in both classes and on the show floor.
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