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WCAF SHOW report

tedh

SPFG, Supreme Picture Framing God
Reading over the posts, I managed to find three things: Matshimmers, Rob's comments on good new lights, and LJ's new oak line.

From those were were there, for those who were not,

- any hot new trends?
- were there any booths that were packed?
- what is the general consensus of the health of the industry?
- any other emerging vendors?
- any major vendor missing?
- what really caught your interest?
- anything happening with art?
 

Jim Miller

SPFG, Supreme Picture Framing God
Agree completely that food prices were out of whack. Did anyone find a quiet restaurant in the hotel where you could have a conversation at dinner without shouting?
We enjoyed quiet dinners at Onda (Italian), Kokomo (Steaks), and Fin (Chinese). All of them were quite good, but rather spendy by Ohio standards. One night we took a hot pastrami sandwich from Carnegie Deli back to our room. It was delicious, and a very, very quiet dinner.
:thumbsup:
 

Rick Granick

SPFG, Supreme Picture Framing God
Before the Love show, we had dinner at California Pizza Kitchen. Really nice chopped salad and a whole wheat pizza with japanese eggplant. That was pretty reasonable. (Definitely cheaper than the next night's dinner at Bobby Flay's Mesa Grill.)
One trend in art I noticed, which was odd for a framing show, was lots of art that needed no frame- either displayed with standoffs or reverse mounted on acrylic and just hung or suspended with a back box. As for framing materials, I didn't see a lot I was excited about from the vendors I use. I like the new Bainbridge mats, but I'm going to have to get used to the new Nielsen offerings. Upon first impression, they seem a little cheap looking, for lack of a better term. Their previous new line, #225, was very nice though. Didn't see much new at Crescent, although they always have great framed models on display, which are inspiring. Gemini had some very cool ideas for using acrylics in their booth. They had an electric guitar in a shadowbox with a lighted interior and a swirled metallic background that was very dynamic and impressive looking. Wizard unveiled their new Symphony CMC, which is very large and geared toward the high-production side of the industry, but employed a number of up and coming "cutting edge" technologies.
:cool: Rick
 

tedh

SPFG, Supreme Picture Framing God
Thanks, Rick. Inquiring minds, etc.

One of our framing suppliers sent their rep, so I'll hear firsthand from her, too.
 

Baer Charlton

SPFG, Supreme Picture Framing God
I don't remember who it was.... but they accosted me at the end of Wednesday.

They asked if I had any more books.... then remembered that they were out of cash.
No problem - - I whipped out my Square, stuck it in my iPhone and said "I take credit cards".
Another framer walked up at that moment and watched as I processed her book payment.
Wanting to see it again, the other also bought a book.

Upshot was.... they thought that the Square was the best thing they had seen at the
entire show. Both did in-field installations . . . with no way other than calling in the information
to their shops - - or taking information and mailing the receipt back.... both being not
so professional in appearance.

I also gave them my computer geek's phone number.... and he can work on their computers
remotely in the middle of the night - - and he understands frame shop needs.
So they got a whole class worth of info - - in 10 minutes in the hall.
 

Rob Markoff

PFG, Picture Framing God
One trend in art I noticed, which was odd for a framing show, was lots of art that needed no frame- either displayed with standoffs or reverse mounted on acrylic and just hung or suspended with a back box.

Rick (and all) - It is called the West Coast ART and Frame Show. Art is a major part of the show.

Barbara taught a very well attended session called, Thinking Outside The Frame and has an article coming out about the same subject - selling art that does not require framing. Standoffs have become a big part of our installation business as well.

Our experience is that selling art that does not require a frame is a very successful trend for us. So much so that we were just asked to bid on a new 5 floor building's art requirement and the RFP stated that NOTHING could be framed.
 

Kirstie

PFG, Picture Framing God
Reading over the posts, I managed to find three things: Matshimmers, Rob's comments on good new lights, and LJ's new oak line.

From those were were there, for those who were not,

- any hot new trends?
- were there any booths that were packed?
- what is the general consensus of the health of the industry?
- any other emerging vendors?
- any major vendor missing?
- what really caught your interest?
- anything happening with art?
I'd like to know if anyone actually bought the matshimmers and how the application goes. I don't think I would add this to our offerings, but I'd love to see them in action in frame shops. Keep us posted.

Although the recession was mentioned a lot, the show seemed more busy, and I heard many people say thier sales are up. Our 2011 was very good.
 

David N Waldmann

SGF, Supreme Grumble Framer
Did anyone find a quiet restaurant in the hotel where you could have a conversation at dinner without shouting?
Onda, Samba & Japonais were all quiet and very good. Although I should say that the seating at Onda was very close and when they seated us I was not sure we would be comfortable as far as privacy goes. As it turned out, the adjacent couple were framers, the husband of which had done scouted our booth for his framer wife earlier that day so we were able to complete the circle and had an "almost-shared" table experience. We were planning to try Kokomo's Thursday night but it looked very busy and rather noisy.
 

David N Waldmann

SGF, Supreme Grumble Framer
Upshot was.... they thought that the Square was the best thing they had seen at the
entire show.
I had gotten square specifically for the show, and the response was great. Everyone was impressed with it and most had never heard of such a thing. The one day I checked, the money was in my account the next day :) (less the 2.75% fee)
 

Pat Kotnour

SGF, Supreme Grumble Framer
Reading over the posts, I managed to find three things: Matshimmers, Rob's comments on good new lights, and LJ's new oak line.

From those were were there, for those who were not,

- any hot new trends?
- were there any booths that were packed?
- what is the general consensus of the health of the industry?
- any other emerging vendors?
- any major vendor missing?
- what really caught your interest?
- anything happening with art?
From what I can tell the industry is definitely showing signs of recovery. We brought paperwork and product based on the past 2-3 years and ran out of everything half way through the second day. Had to go to the business center and pay a quarter a copy to get more order forms and sell sheets. We really weren't prepared for the high volume of traffic. I don't remember the last time we had people lined up 5 deep waiting to put in an order. Sales were excellent. Combining the PPFA and WCAF shows was clearly a factor in the increased traffic and attendance. Between Frank's Fabrics, Frame Tek and me, our corner of the world was rocking the whole time.

The only real complaint I have about the Mirage is the cost of food and everything else there. To pay $19 for a 3 cup pot of coffee from room service is a bit over the top. They charged a $3 per person delivery charge for coffee and that didn't include the tip. The coffee was $9. The other $10 was delivery charges and gratuities. It gave new meaning to fuel surcharges. The fuel is cheaper.

Congrat's to Baer on his sell out book. I am anxious to finish it. Really cute story from what I have had time to read so far. Would have read more on the plane coming home, but was so exhausted from the show I slept most of the way. This old body just can't take that much abuse anymore. If you didn't get over to see the hand carved frames Baer made for the book illustrations, you really missed it. He is quite an artist
 

Rick Granick

SPFG, Supreme Picture Framing God
Rick (and all) - It is called the West Coast ART and Frame Show. Art is a major part of the show.
I know. I was being a bit snarky with the aside.
...we were just asked to bid on a new 5 floor building's art requirement and the RFP stated that NOTHING could be framed.
That's a little scary.
:kaffeetrinker_2: Rick
 

Rob Markoff

PFG, Picture Framing God
Snarky reply-

What I said was...we were just asked to bid on a new 5 floor building's art requirement.

This is for public spaces. No diplomas, no certificates, no private offices.

Here's my take on it-

One can either embrace the new art forms and offer a product that people are seeing and asking for - and sell it
(2011 was our most profitable year since 2000 and we feel that it has a great deal to do with the volume of frameless art we are selling)-

Or watch as their "framing only" business continues to shrink due to their customers' (or should I say, former customers) desire to purchase something they are not selling from someone who is.
 

FrameMakers

PFG, Picture Framing God
I have heard from too many framers that they don't want to show or sell gallery wraps because they don't need a frame. I am in the business to sell what the customer wants, not what I want to sell them.
 

Rob Markoff

PFG, Picture Framing God
Gallery Wraps are only a small part of the growing selection/options of frameless art -

Dave- glad to hear that you have kept your options open.
 

Baer Charlton

SPFG, Supreme Picture Framing God
I can see it all now . .

Dateline 2-6-2020 Paris, France:Bowing to grass root peer pressure from the
art world; from artist to art dealers, the Louvre in a bold move today announced that they
will be closed for the month of March. This time of closure will be needed to dismount
all of the paintings, and re-stretch them in the new acceptable form known as Gallery Wrap.

Curator Renee Terrel Richeleau, in his first public press conference stated that the
form of frame-less art conforms better to the art as is seen in art books - sans frame. The
22 year old Richeleau went on to glorify the trend as leading the way into the new "Period",
that he believes "will be every bit as infamous as say the Rococo period of the Louies.

The young curator is the grandson of the head of the leading political party, but denies
obtaining his job by any means other than his hard work since graduating from second
form school just three years ago. He prides himself as the only "self taught" home-schooled
curator in the world.

Things to expect with the new program will be the Mona Lisa in a new 8"x10" format.
The Titans and Tishens will not show much change other than the lack of their customary
12" wide frames, where as the likes of Ver Meer's Girl With a Pearl Earring will likely
become Girl with a Pearl Nose Ring as it is re-stretched to it's new 8" x 10" format.

Curator Richeleau denies any truth to the rumors that all of the frames have been already
sold for the gold content. "There are still many frames to mine."
 

Jim Miller

SPFG, Supreme Picture Framing God
This thread has ventured away from the intended topic. The topic of trending toward "frameless art" certainly deserves a dedicated thread of its own.

Is there really nothing more to report about WCAF?
 

FrameMakers

PFG, Picture Framing God
To be honest Jim, there was not much of anything new and exciting that I saw at the show. I purchased a bunch of photo frames and a roll of metallic paper for my printer. It is really not surprising consider the state of the economy.
 

Pat Kotnour

SGF, Supreme Grumble Framer
Reading over the posts, I managed to find three things: Matshimmers, Rob's comments on good new lights, and LJ's new oak line.

From those were were there, for those who were not,

- any hot new trends?
- were there any booths that were packed?
- what is the general consensus of the health of the industry?
- any other emerging vendors?
- any major vendor missing?
- what really caught your interest?
- anything happening with art?
tedh, since no one has answered your question, I will give you my perspective of the show. We didn't have time to leave the booth, but from my view, every booth around us was very busy for the entire show. I wanted to see Frame Tek, Kool Tack, ASAP, and several others, but they were as busy as we were and for the same reason didn't get out of their booths. Franks Fabrics was only a few steps away, and I really wanted to see a demo from Frank, but never got the chance. He had a crowd the whole time. All in all, there were no complaints about the show attendance. As far as emerging vendors, it looked like every booth at the show was emerging. The show was more expensive, yes, but I think most vendors would say that they don't mind the extra expense if the sales are there to support it, and they were.

There haven't been many comments about classes or the show in general, which seems a bit odd since there were so many Grumblers there. Not sure why because since getting back, all the calls from those who were there have been very positive. People seem to be feeling that there is light at the end of the tunnel. Maybe the lack of response is because everyone is afraid to be positive for fear that it won't last.

My take is that it will last if we let it.
 

Pat Kotnour

SGF, Supreme Grumble Framer
To be honest Jim, there was not much of anything new and exciting that I saw at the show. I purchased a bunch of photo frames and a roll of metallic paper for my printer. It is really not surprising consider the state of the economy.
I think we must have been at different shows.
 

FrameMakers

PFG, Picture Framing God
From what I saw, it was mostly the same players with the same products. Sure there might be a new moulding launch, but I don't get excited about that. Crescent was featuring flexible fillets, but Franks had those years ago. I guess I have been in this industry so long that it takes something pretty radical to get me excited. :)
 

MaJa

SGF, Supreme Grumble Framer
I will get you my report as soon as I can. Busy, busy! Loved the show, class, and friends!
 

Cliff Wilson

SGF, Supreme Grumble Framer
I didn't get to spend much time on the show floor until the last day.
What I saw:

  • A new vendor selling PAINTED closed corner frames Cela Design - www.celahobbs.com
  • New features from all POS vendors - a new look to Viz from SSS
  • New Profiles from most vendors - mostly ho hum except for the Direct Moulding line
  • New fasteners from Pat that she used to attach shells. - cute idea.
  • Phenomenal Nouveau frames from Marty Horowitz!
  • The usual moulding deals - bought a couple of boxes

Classes were fun. Found out my POS had features I wasn't aware of.

I thought there was a lot of positive energy at the show, but not much "revolutionary" new things.

I am already looking forward to next year!
 

Jim Miller

SPFG, Supreme Picture Framing God
... it takes something pretty radical to get me excited. :)
During the 6 days I was in Las Vegas, I was able to spend a total of about 90 minutes on the trade show floor. That was a frantic run-through, but I saw plenty worth reporting, and heard of several other new things I missed.

For example, by first-hand reports Rob's lighting class was full of information on new lighting options and recommendations for frame shops. That might be of particular interest to you in remodeling your gallery space, Dave. I wish I could have attended that one, as you did.

Jerry Feig's almost-anoxic, totally sealed frame design may not be exactly radical, but offering such features competitvely in the retail market certainly is news.

Vacuum tables represent an exciting new advance in CMC development. I heard Wizard had an all-new machine to demonstrate, and Valiani's new software looks like a huge improvement, too. Any news from Gunnar?

Dave, speaking of radical, what was your impression of the high-clarity shadowboxes made of optically-coated glass as a lower-cost, built-in-shop replacement for custom-fabricated acrylic boxes?
 

Pat Kotnour

SGF, Supreme Grumble Framer
The main thing I have been hearing for the past 4 days now is that the show floor hours were not started early enough. I totally agree. My phone has been ringing off the hook with people who couldn't wait in line to order and couldn't come back becuase of classes. Everyone has said the same thing.....the show didn't start early enough in the morning. It's pretty obvious that I lost sales because of it and I'm sure that others did as well. The hours should have been from 9-5:30 on Mon. and Tues. and 9-4 on Wed.
 

Kirstie

PFG, Picture Framing God
Dave, speaking of radical, what was your impression of the high-clarity shadowboxes made of optically-coated glass as a lower-cost, built-in-shop replacement for custom-fabricated acrylic boxes?
I did not quite get around all of the show floor before closing. Who is making these?

I should add to my earlier report that I purchased a set of gorgeous silver plated lacy style desk frames, many geared towards Judiaca, from a small booth at the far right side of the convention room as you face in. Did anyone else see these? They were kind of hidden at the back of her other offerings, but these were the jewels. I walked into the booth because I saw Mike Murphy there (Shannen's son, and a good rep) and he pointed them out to me. I am waiting for digital photos from the distributor so that I can share them online.
 

blackiris

SPFG, Supreme Picture Framing God
I messaged the guy from Mat Shimmers....... he's sending me samples today!!
YAY!!! I'll start a thread later about it!! CaNT WAIT! :D
 

Kirstie

PFG, Picture Framing God
Crescent was featuring flexible fillets, but Franks had those years ago.. :)
I missed that part of the booth in our rush to get around the floor on Wednesday. No one showed them to us when we were there :-(
So what are they made from? What lengths do they come in? I have no Crescent rep that I am aware of, and have not for a long time. Hence, we stock very little Crescent and only concenyrate on the solid-cores that are not duplicated by Artique/Bainbridge. Bainbridge has a new line of alphacellulose boards in the same colors as some of thier rag boards. Haven't decided about these yet, but I would not carry both as this could be too confusing.

I did get a chance to look at Peterborough. Good prices.

Kool tack has a ton of boards available now. Anyone try that glass cleaner yet?

Simply Roma was on sale, but I never got back to the booth to put in an order.
 

markviii

True Grumbler
flexible fillets

I attended the free class sponsored by Crescent with Bonnie Polizzi - Put the Custom Back in Custom Framing. It was a very fast-paced 2.5 hour presentation involving many uses of flexible fillets. We got to handle the samples she showed how to make. I also was able to get by the booth on the show floor where she demonstrated even more "enhancements". She said there are some YouTube presentations and she is working on a book, but doesn't know when it will come out. I think she said to someone that the flexible fillets are made by Frank's - specially for Crescent to not be duplicates of the Frank's offerings.

I've already begun putting together wall decor offerings for Valentine's Day and Easter. I can't wait for my sampler kit from Frank's!

I've changed my business cards to read "Designer of Custom Framing and Wall Decor" as suggested in one of the sessions I attended. It fits my business better than the previous "Custom Picture Framer".

I took 30 hours of classes and attended the Black is Cool/White is Hot and PPFA Welcome to Vegas reception. I was able to carve out a couple hours Tuesday night to see a life-long friend who lives in Vegas and who I haven't seen in 40 years (we have kept connected through her elderly parents). All in all, I had a great time!

Chris
 

auntiesarahjayne

MGF, Master Grumble Framer
Kirstie,

I've been using Len's glass cleaner for over a year now and I LOVE IT! No streaking at all and makes cleaning Museum glass a breeze.

I highly recommend it.

-Sarah
 

tedh

SPFG, Supreme Picture Framing God
I've been sensing that there's more optimism this year, starting with Rob's first post, which was so positive I'm amazed, and going through almost everyone's comments. Hopefully 2012 will be a winner, because our art sales were down $100K from our peak in 2010.

I can't figure out why unframed art is getting hotter - we've slowed in this sector the most. Our trending sales are to those cheapy plastic-framed Vanscoys.
 

Jim Miller

SPFG, Supreme Picture Framing God
I did get a chance to look at Peterborough. Good prices.
Did you see how their new fabric mats cut on a CMC? Those are the best quality fabric mats I've seen, especially considering their lower prices.
I cut the mats in their booth display on my Valiani CMC, and consult for both companies.

Kool tack has a ton of boards available now. Anyone try that glass cleaner yet?
Kool Tack will put their heat-activated adhesives on any type of board you like. They will even cut them to size, which could be important if you want to dry mount on Alumninum Composite Material (ACM) such as DiBond, or ePanel, but do not have the proper cutting tools to provide smoothly-rolled edges.

Kool Tack's Ultra Lite glass cleaner has no ammonia or alcohol, and it does a superb job on any type of glazing.
I consult for Kool Tack.
 

susang

SGF, Supreme Grumble Framer
Wow, there was so much going on at the show and it sounds as if I missed some things. Maybe we need Rob Markoff's Tradeshow Floor Tour back next year? Rob used to give the tour at PMA for framers that wanted to see things applicable to our industry. It was always good for framers and vendors. Perhaps we call it Rob's Tour de WCAF2013 and he could stop at new stuff and things that get passed over.
Susan
 

Jim Miller

SPFG, Supreme Picture Framing God
...Perhaps we call it Rob's Tour de WCAF2013 and he could stop at new stuff...
Rob's tours were fun and informative, but that probably wouldn't work at WCAF. It's a great idea, and I'm sure the show organizers, exhibitors, and framers alike would love to have such a tour. But nowadays, Rob is being held captive in classrooms full of framers.
 

David N Waldmann

SGF, Supreme Grumble Framer
Rob used to give the tour at PMA for framers that wanted to see things applicable to our industry.
The thing is that PMA was HUGE and had mostly stuff that was NOT for our industry and Rob spent time finding some things that were or could be. Most (all?) of what is at WCAF is for our industry, so the end result would be more of an endorsement. You education junkies just need to set aside a couple hours to stroll the show - you might learn as much or even more from the show floor than in your class. If you really feel there isn't enough time, let PFM know that you want more or different trade show hours.
 

GUMBY GCF

SGF, Supreme Grumble Framer
I was only there from Sat thru monday night so I really moved through the showroom floor pretty fast.

I did see the alumibond product that you can make very sturdy shadow boxes out if cool product to say the least.

Jerry Feig's enclosed sealed and vacum frame was new to me and he has it at a very good price point.

Bella moulding had as usual what I thought as unigue closed corner custom made acrylic frames. If you want out side the box. I would tell you look at Bella mouldings I also liked the sequenced coverd moulding(new to me)

The glass bead shimmmer mats different...I do not think you will see this in any BB

pat's attach ez Not new but I would say if you did not look at it close you should have.

PeterBough if you did not stop by them you missed big time...quality and look is very nice

Decor had some good sale mouldings, LarsenJ had a very nice booth

Wizard Has some very nice production software for their new production mat cutter which I would like to see some of it intergarted into the existing RMpos software.

Franks fabrics I found some new frabrics I like the flexible filets....

Maybe it was me but seemed a little thin on the art vendors. I don't sell a lot of art so I did not look very careful at them. Maybe mor ethan what I thought
I know the Oil painting vendors have thinned out.

I went to several clases and There is always a huge return on those even if I gain only one tid bit.. which I usually end up with huge mouthfuls. The one on print production was really good.
All the classes I went to were all well attended

The production Pavillion was awesome...... I want one of everything in there....
If I remember Atlas Saw(?) was there and they also had available Pistourious replacement parts.

Some one had an air driven micro nailer that caught my eye but slips me who had it will have to research that.

I saw a lot more It was an excellent show.

PS the PPFA print competition was a must see talk about inspiration Awesome. I even found out about some new programs that PPFA is introducing which are really worth while and will be beneficial to us PPFA members


The other great out come was The last Black Jack table as you walked out of the rain forest toward the lobby at the Mirage. (by the way they don't let you play the cash anymore they give you chips then you can bet those)
The other great thing was The money I won on a guy who rolled 38 straight times at the craps table at the Harrah's Casino across from the Mirage

Also the great gang who allowed me to tag along to have dinner at the outback ( Ellen who were those strange people?)

so much so little time.............

I thought it was a great chance to find the products for the coming year. Nothing like a good touch feely session to.
 

GUMBY GCF

SGF, Supreme Grumble Framer
Jim.......... You know some things that happen in Vegas stays in Vegas
 

Luddite

PFG, Picture Framing God

Rob Markoff

PFG, Picture Framing God
My phone has been ringing off the hook with people who couldn't wait in line to order and couldn't come back because of classes.......It's pretty obvious that I lost sales because of it and I'm sure that others did as well.

Thrilled to hear you had such a good show.

Pat- agree that perhaps the show hours could be longer however would it take away from class time? - you are so "vendor" focused that you may be overlooking that the inception of the WCAF was a educational conference first and a trade show second-

BUT - with all of the feedback, "people had to stand in line" - you "ran out of printed material" etc. - maybe you need more people in your booth to help take orders?

My experience is that whatever show I have been to (good or bad from an attendance perspective) - your booth always has them stacked 5 deep and I have always had to either wait to place an order or call you after the show because I could not wait around.
 

Rob Markoff

PFG, Picture Framing God
I did get a chance to look at Peterborough. Good prices.

Price aside- Peterborto's mission is to make the best matboard possible. Period.

After touring their plant, I feel that their standards are high, their quality excellent and especially for the price, they are hard to beat.
(re: the plant tour- they make the same offer to anyone. Come and see them (by appointment) - they will give you a tour and buy you lunch.)

Usually if one pays less, one gets less. In this case, I feel they are an extremely good value.

I have no affiliation with Peterboro other than I use a LOT of their matboard and I am very happy.
 

The Wavy Framer

SGF, Supreme Grumble Framer
........Already have seen and hugged so many friends. The social aspects of the show are not to be discounted. Framers are a very special group of people........
Absolutely! I can hardly count the ways being at WCAF has changed for the better for me, due to the social aspect. I beleive those who do not take advantage of socializing with other framers are missing out on a great deal of information and fun. Having friendly face to face discussions with peers has a value far beyond the cost of attending WCAF. For anyone planning next years trade show, contact the Grumbles unofficial "social director"... MaJa (Mary Jarvis, the herder of cats) to coordinate schedules. :)

The Chinese dinner was a blast, as usual! Framers are FUN!!! Although I did feel a bit guilty for taking a seat at my third Chinese Dinner when there were others who had never been and wanted to go. It is an experience that should not be missed.

It was a fantastic show this year. So many people! There were many good vibes as the general feeling was one of optimism. Vendors were reporting a lot of activity and sales!! However, it seemed there were far less vendors in attendance. Can that be confirmed?

I attended several classes and enjoyed them all. Thank you to all the instructors, your hard work is very much appreciated.

I may have done too much socializing and sitting in classes and not enough time walking the trade show floor. I did not see any new products of interest. I did see the Matshimmers at the vendor showcase however, and want to try them out...... I would like to see them on an inner mat, As that would be very cool.

Maybe there is an emerging trend in frame design? Did any one else notice a few of the PPFA competition pieces that had a stacked frame using a float frame on the outside? I loved it!!! Congratulations to all competition winners!



See you all in 2013!
 

Attachments

Pat Kotnour

SGF, Supreme Grumble Framer
Thrilled to hear you had such a good show.

Pat- agree that perhaps the show hours could be longer however would it take away from class time? - you are so "vendor" focused that you may be overlooking that the inception of the WCAF was a educational conference first and a trade show second-

BUT - with all of the feedback, "people had to stand in line" - you "ran out of printed material" etc. - maybe you need more people in your booth to help take orders?

My experience is that whatever show I have been to (good or bad from an attendance perspective) - your booth always has them stacked 5 deep and I have always had to either wait to place an order or call you after the show because I could not wait around.
Rob, It isn't my take on the show, it's all of the clients who have been calling who were there. Every single one of them have said that the show should have started earlier. As far as it being an only educational conference when it first started, that might be true, but it isn't anymore. The vendors are a very important part of the show and our cost to be there is far greater than those of you who are giving classes. Educators receive payment for the classes they conduct and do not incur the expenses the exhibitors are required to pay. We only get paid when we sell something, and we pay a great deal to be there. I don't think it is too much to ask for more show floor hours when the actual attendees say the same thing.

If I am so focused on the vendors as you say, it is only because it is my livelihood at stake. Just as it is for most of the vendors who show there. My focus is not any greater than yours is about the education. Both are an important part of the show and should be treated equally. To suggest that the vendors are not as important as the education is implying that the companies who support the industry, the WCAF show, PPFA, and keep all of us in business, need only to be educated to be successful.

As for hiring more help, my booth was twice as big this year and cost twice as much, meaning that I had to sell twice as much just to break even. Adding yet another expense would have gained me nothing. And if you came by my booth, you also saw that even with a 20 ft booth, there was no room for another person. The live demonstrations that I do on the show floor is what sells my educational programs and products. It's not something I can teach to temporary booth help. Adding an hour and a half a day to the show floor would not have affected the classes one bit. It would have however greatly helped those of us who are trying to stay in business. If I'm not mistaken, these are the same companies you depend on for sponsorships to your classes.

Vendors are naturally vendor focused just as educators are focused on the educational aspects of the industry. And it is only natural to be so. Both components offer equal value to the industry, but without the companies whose products all frame shops need to stay in business, there would be no industry. Suggesting more floor time for vendors to meet with their customers and to show new and exciting innovations that aid framers in doing their jobs more efficiently, and effectively, should not be a threat to the educational component of the trade show. It would only make the show better for everyone.



 

HB

SGF, Supreme Grumble Framer
I am hoping that the PFM group listens to the continual complaints of the trade show hours being too short year after year, and decides to open the booths at least one day till 8. In fact, why not have classes 8-4 & the trade show floor 12 - 8. That way the booth attendees can sleep in!
 

FramerDave

PFG, Picture Framing God
I'll tell you right now that no matter what is done, somebody is going to be unhappy. If the show opens early, some people won't be able to sleep in and there will be class conflicts. If it opens late, some people will have problems with their mornings being wasted and the show interfering with dinner plans. If it's open 6:00 am to 8:00 pm then vendors will be on their feet fourteen hours straight. And so on...

Everything in life is a compromise of some sort.
 

blackiris

SPFG, Supreme Picture Framing God
You guys sleep in Vegas....... that's your problem right there..... :p
 

Jim Miller

SPFG, Supreme Picture Framing God
I am hoping that the PFM group listens to the continual complaints of the trade show hours being too short year after year...
Several significant features of the show, including the trade show hours, have changed over the years, presumably in response to suggestions. Would the organizers ignore "continual complaints" "year after year"? Probably not, but I guess continual complaints from a few participants would receive less attention than a consensus of constructive suggestions from many.

Having spent full days working in a booth, I can tell you that many exhibitors - perhaps most of them - would protest longer hours. Starting and ending each day earlier or later would affect everyone's schedules; some positively, some negatively, but all could adapt. One's willingness to adapt may be the central issue.
 
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