Discussion in 'Picture Framing Business Issues' started by Marc Lizer, Aug 19, 2002.
Contents of framed samples:
I was unsure if you meant contents like "artwork" or "manner in which framed". I have a mix of limited editions (G. Harvey, Larry Dyke), collectable stamps, some of my son's early artwork, needlework, local artwork, posters, old botanicals, you name it. I like to show lots of possibilities. As far as the framing, we show fabric mats, french mats, lots of fillets, fancy mat cuts, and also basic framing. Almost everything is for sale but the personal stuff...
Being a fine art gallery / frame shop, my samples in the gallery are fine art paintings.
Occasionally I have framed Giclee prints and shadow boxed 3 dimensional art.
When I expand my design area I will show samples of object framing, mirrors, speciality mats, and needlework.
I will say, that I have framed art with, do I dare say, Museum glass, that helps sell the product.
My samples are meant to sell framing. If I sell the sample, great, if not, I don't care. My framed samples include, French matting, fillets, continuous liners, closed corner frames, fabric mats, wide matting, wide frames, stacked frames, canvas transfers, and glass choices (regular not an option, I no longer sell it) v-grooves, and my contest pieces, 'cuz I've done well.
Nothing but nudes.
Nude dogs, nude cats, a nude puffin, a couple of nude polar bears, lots of nude wolves, etc.
Appleton is a very progressive community.
I have much of the usual stuff mentioned so far..including a nude dog on a bed scene that would make Ron proud. The most prominant examples include a fancy evening bag, a collage of family memoribilia, a wedding invitation, some needlework and a birth announcement that includes yellow rubber ducks. The best sales tool I have is one print framed 4 ways. Many of the above things are framed using fillits, fabric mats, beveled accents, etc so I can point out the possibilities.
Ron, I did find that framed nudes of the human kind don't work well here. Except for me, this is a fairly conservative locale.
Sandie Mizerak, CPF
The majority of my samples, excluding the sales floor, include wedding portraits, a letter to the tooth fairy (complete with fairy dust), diplomas/certificates framed many ways, same image matted 5 different ways, and lots of shadow boxes including a baby dress, sea shells, a pocket knife with shavings, t-shirt, a man's razor, quilting, a crocheted piece, a walking cane, arrowheads, an antique brooch. We frame many shadow boxes... I think a result of so many ideas. We also hang completed customer work behind the design counter so it can be viewed. With the advent of Kirklands, Garden Ridge, etc. we don't sell much from the showroom except really unique pieces, which is what we focus on now.
Good stuff so far.
However let's give this a shot. I'm gonna try and post one wall sample from our shop a day just to get the juices going.
Feel free to comment on design, ask questions or make crit.
Or free to add unrelated opinions.
Why is this in the Business section and not the Design section? The What and Why of your samples is a sales tool.
For instance while htis one has overall good design, it has the white bevel. Another sample has a reverse bevel and others have b/c or wood fillets. Showing what is bad is imporant as what is good.
I'm happy to see more designs from you! I think you need to make your pictures a little larger! I can't see them
I could never quite get myself to take those La Marche samples. Do people like them?
Don't care for the white bevel on antique photos and ephemera. I would prefer a reverse bevel or color core mats. A small dark fillet would be nice, perhaps a small black beed - LaMarche 424-9003, or Larsons Vienna II 155CB. If you are going to use La Marche's matching fillet 14130, I would add a second mat to create some breathing room around the image.
Yea, Marc's back! What a sweet photo. Yeah, no white bevels and a wider undermat, perhaps.
Less, you should get those La Marche mouldings. I just showed one to a customer today. She loved it. She always goes straight to the La Marche mouldings, but she hadn't seen this one before. She'll be back when her kitchen is closer to completion. She bought one of those beautiful, wide, flat, painted-in-Italy frames once for a mirror. Delicious.
We've sold the scalloped moulding a number of times. I really like the mouldings that have that distressed, beeswax finish. They are so visually rich. I always point out that finish to the customers and let them handle the moulding corners. They might not always be able to afford them, but they sure do appreciate them.
Hey Ron, were you kidding about the nudes, or do you exhibit a lot of wildlife in your shop?
Another day, another pic.
vintage x-stitch. Made from scratch. 4 1/2 wide basswood or poplar base mldg with curly maple veneer. Then a stain with something over that. I forger exactly what. wrought iron hardware hangar.
This sample shows four things.
We do custom from the ground up.
Hard to find items, techniques and craftsmanship in a mass produced age.
It also shows why we "tune up" framing becuase the the left side is fuzzier than the right.
When I bought this for $5 at the junk store it had the glass you see on it and and old junky frame (a bad junky not a good junky frame). I used the same glass and cleaned only half of it showing the haze and ghosting of age and why you should bring back on your old framing and get it "tuned up". You know: clean the glass, new wire and rings, new paper. Backing if needed.
And, of course, while it's here they may decide to chage the matting, or the frame, or as is often the case, even both.
Some great paying business comes from a free tune up. They are converted sales jobs that would not have otherwise come thru the door.
I'm not about to show any of my samples, I can use the excuse that I don't know how to get them on the screen. One thing that's worked really well for me has been my "box of death" under my viewing table. I pull out samples of: a vintage phot ruined by light exposure, a limited edition print ruined by an acid burn, a piece of old paper mat that I crumble in front of the customer..etc. It's really fun to hear the customer's gasp!
The ones we did for the studio had studio had signatures from Jones and Smith in silver marker on the lenses.
Separate names with a comma.