I've been doing custom framing for over 6 years now. I also offer gift items with a focus on western, outdoors, and animals, and until this past month I also sold scrapbook supplies in my store. I've been sending out fairly regular newsletters that cover both the framing and other aspects of my business. Have been very consistent since the beginning of this year in getting my newsletter out. Had a customer that placed her first custom framing order this week. She'd been coming in the store making scrapbooking purchases for several years, but this was her first framing order. She made a comment about not thinking about having framing done by me (had been going to Michael's and a competitor's shop in another town) until she got my last newsletter. It's very obvious we do custom picture framing with all the frame corner samples, the mats, we have a work station where we finish off frames, etc. So why did she never think of having me do her framing until this newsletter??