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What is your most effective signage?

Bob Carter

SPFG, Supreme Picture Framing God
Hey Rick-How could you miss me? I was the loud mouthed guy standing next to the best looking woman in the house.

Next show for me might be Vegas WCAF; taking 2008 off from teaching and traveling and 2009 is just too far away still. We will make it a point if we do

The best part of these trips is getting to make new friends and reacquaint old

The last show we spent some really nice time with Kirstie and Jeff

It is the best part of the job
 

Rick Granick

SPFG, Supreme Picture Framing God
I sat with Kirstie & Jeff and Val at the breakfast panel discussion session. Great people all. I hated saying goodbye when we had such a brief time to be together face-to-face.
:cool: Rick
 

Natalya Murphy

CGF II, Certified Grumble Framer Level 2
Ditto all the other posts on the vehicle signage -- it brought in a corporate customer for us last year.

The most cost-effective sign we have is the one on the back wall of a building, which faces the eating area and drive-through window of a fast food restaurant half a block from us. We used to rent part of that building for our shop before we bought our own building; now we just lease the back wall of it for our 4' x 8' sign. Costs about the same as a year of a business-card sized ad in our local paper, and so far it has brought in many more customers than the newspaper ad has.
 

Cliff Wilson

SGF, Supreme Grumble Framer
A weekend study ...

Well, with all this talk of signage I decided to go to some local (cape cod) "tourist" type establishments this weekend and study their signage. Of course I was my usual shy and retiring self and asked most of the customers questions after I saw them looking at particular signage.

Some observations/conclusions/guesses made by a non-trained amateur in one weekend (is that enough caveats for you?):

  1. People only see signs from waist high (on a table) to eye height. Doesn't matter how big or colorful they are if they're higher than that. (This is probably related to the size of the room or distance away. I was in smaller (<30' wide) shops)
  2. They can't remember more than about 5 words even within seconds of reading a sign
  3. The content did not make them read any sign. The closeness to something interesting did.
  4. The word "Sale" is expected and not particularly attention getting. (so, is there a different way to say "look here!!?)
  5. Color didn't seem to matter much except to say that the few B&W signs seemed to be the least memorable.

Again, I probably talked to about 2 dozen people and watched a few more than that. Not conclusive by any means, but it was interesting to me.
 

Framar

SPFG, Supreme Picture Framing God
I apologise if this idea has already been covered in this thread (which I haven't read in its entirety) but I was in Midland, Michigan over the weekend and saw a great idea: a van with ads for a real estate agent (or maybe insurance?) was parked next to us at the Japanese steak house. As part of his signage he had covered (openable) clear acrylic business card holders affixed to both back windows of his vehicle - and the lettering urged passersby to "Take a card."

Hey Lois - maybe something new for you to fabricate for framers?!?
 

Framar

SPFG, Supreme Picture Framing God
Wow, thanks Tim - I never thought to google them!

You could also put these pockets on your store windows so folks could take cards when your store is closed!!! Just place them high enough for adults to take them but not kiddies.....
 

Kirstie

PFG, Picture Framing God
I sat with Kirstie & Jeff and Val at the breakfast panel discussion session. Great people all. I hated saying goodbye when we had such a brief time to be together face-to-face.
:cool: Rick
Me too, to all of you! When I asked Bob for a few minutes of time at the show, he said, "How about breakfast tomorrow?" We had numerous meals and visits with so many great people this year, and almost all connections were made on the Grumble.
 

Bob Carter

SPFG, Supreme Picture Framing God
The pleasure was ours

I will never understand those that never attend trade shows ("Nothin' in it for me")

Seconded only by thoe that do attend and never set up any meetings or contacts

It really is the most important thing we do; develop some nice friendships-well, that's just a bonus

I learn from everyone I sit down with

My dance card is filled up every year and I wouldn't have it any other way. I'll bet, next year, there will be many people that will want to buy Jeff and Kirstie breakfast, too
 
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