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What to call them

Discussion in 'Picture Framing Business Issues' started by AWG, Jan 12, 2008.

  1. Bob Carter

    Bob Carter SPFG, Supreme Picture Framing God

    There are many (most) mfgrs have some attractive box programs. We use Omega, Studio, framerica and Larson for this

    I use St 26101 in my classes, but everyone has a similar deal

    Generically, get about 200ft of a mldg at about .65/ft

    Find 4 or 5 others-you're out about $500-700, but you have the ability to do about 100 frames. Do 4 a week and you just increased you volume by about $20K and you will turn that inventory twice. Get aggressive, do 6 a week, and your up to about $30K and three turns

    I wish that some of the "graduates" of this program would do a couple of things

    Identify the increase in sales directtly attributed

    Identify the additional inventory

    Identify the probable sales saved

    Identify the erosion of finer framing

    Done well, it is a slam dunk

    When in Vegas, you wil see everybody under the sun offering programs

    I do agree with closeouts. We rarely have any success
     
  2. AWG

    AWG SGF, Supreme Grumble Framer

    Other candidates in addition to those mentioned:
    **Roma's Classic Simplicity line (you already do good biz with Roma - don't be afraid to ask for free or discounted shipping on the box)
    **Nurre's Architectural line


    There's one thing you may be missing - you don't necessarily have to order 500' of the same molding - if you ask (this sounds silly, but it's usually part of a show special) you may be able to buy a mixed box of 500' and get everything for the box price (150' of this, 200' of that, 150' of the other). Get free shipping and it's even better. Aggressive reps should work with you on things like this - but you may have to get aggressive with them and ASK FOR THE DEAL. In today's climate anyone looking to SPEND MONEY is probably going to get a deal if they ask

    To answer Bob's questions: I'm not at the store today so I don't have hard figures, but these should be close.

    Increase: Our single biggest commercial account is good for between $5-7K/ year for the past 2.5 years. We got them especially by using a box/value line product. Additional sales are probably around $7500 - and I can't emphasize enough that these are good margin sales, not a simple discounted price.

    Additional inventory: We've got no more than $750 tied up an any one time in stock length

    Probable sales saved - no honest idea, but I'm sure there are some

    Erosion: ZERO. We still do double-stacked moulding and museum glass. We even occasionally sell Optium

    Jennifer - run some POS reports on what mouldings you sold the most of last year - are any available at a discounted, box price? Maybe not a VL candidate, but certainly a buying opportunity (sorry, Bob)
    If your very best selling moulding was only good for 500' last year, then your value line purchases should maybe start at a 50 or 100' per moulding - wherever you've got to go to get a good price. You don't want to tie up $$ in moulding that's not going to sell. Anything similar from another vendor? If you sell lots of oak, find some inexpensive oak VL moulding. What you DON'T want to do is cannibalize everyday good sellers by having duplicates in your VL. You want to ADD to your existing sales by encouraging repeat visits, saving sales that might walk, and competing for commercial business. Done right the little guys like you and me CAN compete with the Ms of the world if you're so inclined. THEN you get to spend the time and effort to change the public's perception, but that's another topic for another day....

    Tony
     
  3. Bob Carter

    Bob Carter SPFG, Supreme Picture Framing God

    Wow-I couldn't have said it better

    Tony's summation ought to put this to bed
     
  4. J Phipps TN

    J Phipps TN SGF, Supreme Grumble Framer

    I will check on all of those. Thanks for being so open with the info!

    I guess now all that needs to be done is separating and Marketing!


    I'd better get busy!
     
  5. Jay H

    Jay H PFG, Picture Framing God

    Jennifer, and anybody else who cares, I love Decor 9950 on the cheap.

    Carry on.
     
  6. Kirstie

    Kirstie PFG, Picture Framing God

    You mentioned this before. Thank you. Are you cutting this with a saw or chopper?
     
  7. Jay H

    Jay H PFG, Picture Framing God

    Chopper. Its painted wood with no gesso so it cuts and joins like buttah.
     
  8. Dermot.

    Dermot. In Corner

    Tony..........perhaps you could call them.......

    "Everyday Specials"

    Rgs

    Dermot
     
  9. Jerry Ervin

    Jerry Ervin PFG, Picture Framing God


    Just don't put a smiley face on the signage. :)
     
  10. Dermot.

    Dermot. In Corner

    Huh ……………..I'm lost………I do not understand you……….

    Anyway I have forgotten how to do those smiley things………..”Shrugged Shoulders”

    :)
     
  11. DTWDSM

    DTWDSM SGF, Supreme Grumble Framer

    Dermot,

    I think he means Wally World, WalMart
     
  12. happycamper

    happycamper CGF II, Certified Grumble Framer Level 2

    Earlier in this thread, someone included Nurre Caxton's "architectural line" as being part of their value line....I went on Nurre's web site and this is not listed....Is there another name for this grouping....thank you
     
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