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Who is attending the WCAF Show this year?

Jack McDaniel

Grumbler
Curious to learn who is attending LV this year? I have heard some framers may opt out due to the economy. Hope attendance is robust. Please respond: In or out? Thanks so much. - Uncle Jack, Picture Perfect.
 
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Mike Labbe

Member, Former moderator team volunteer
Well that may be true, but since the September Atlanta show was canceled this will also boost attendance. Many framers went to one or the other. I think it will probably be the busiest WCAF to date.

I hope to see you there! Don't forget the gathering on Tuesday night.

Mike

PS: The PPFA show is also coming up, a month after.
 

Richard Darling

SGF, Supreme Grumble Framer
I'm trying. Cash flow's been hard to come by this year. But I'm putting the numbers together and I think I'm finding what many have said in past years - it just might cost me more not to go.
 

Pat Kotnour

SGF, Supreme Grumble Framer
I have been asking, when people call to order, if they are attending the WCAF show and I would say that about 40% of those asked are planning on attending. That's pretty good considering that many of the east coast never attend.
 

Grey Owl

SGF, Supreme Grumble Framer
I didn't know if I could go because of health issues with my Mother-in-Law who lives with us. She cannot be left alone very long, and it is too difficult on Janet (my wonderful wife) if I am not around, especially at night.

However, my Mother-in-Law is doing better, and is only getting up once or twice a night now, so I will be able to go, but for only one night.

I plan on flying in early one morning, visiting the show, spending the night, visiting the show some more, and flying out. I'm not sure of which night I will be there yet.

Unfortunately, I will not be able to attend some of the classes I had hoped for, so I guess we will have to get the instructors to come to our local PPFA chapter.

I'm now starting my list of objectives for the show, and what I want to see from each of the booths I plan to visit.
 

PaulSF

PFG, Picture Framing God
I'm going. And for those of you on the fence, add a $5 miscellaneous charge to all your custom framing orders. Put that money aside to defray your WCAF expenses. For most orders, $5 is small enough not to be noticed, and for the smaller orders, you always have the option of removing the $5 WCAF surcharge.
 

Randy Jordan

MGF, Master Grumble Framer
I've bought my tickets and reserved my room, only thing that would interfere would be health issues. Yes, it costs a lot of money, IMO, it will be the smartest money I've every spent. Can hardly wait! Hope you make it Russ, would be good to see you again. Jordeli PS. bringing my wife.
 

Rick Granick

SPFG, Supreme Picture Framing God
I've got our registration, hotel, and flights booked. Looking forward to it. Unfortunately we'll miss the Chinese dinner this year because we are coming in Saturday, but leaving Tuesday afternoon. I tried not to overschedule classes like I did last time, to give me more time at the trade show and to actually relax a little.
:cool: Rick
 

Kirstie

PFG, Picture Framing God
We fly in on Sunday afternoon and stay until Wednesday evening. In the past we have left the trade show floor about 3-4 PM, gone back to our hotel to get our bags and enjoyed a relaxing dinner before our 7PM flight. That way there is nothing to do when we get into SF about 9PM but drive home and fall into bed.

We are going to try the Aria hotel at the new City Center. They have some fairly good deals as they are brand new.

We booked all this today and now are about to look at classes. Then we must decide on PPFA/PMA by January 15, the cut off for the $100. discount.
 

Jim Miller

SPFG, Supreme Picture Framing God
I think WCAF next month could be a lot like last year, when exhibitors commented that their results were better than expected. The number of attendees had declined from previous years, but it seemed that only the tire-kickers and socialites stayed home.

Attendance may be up or down a little from last year, but I believe serious framers will continue to attend, because they recognize and appreciate the value of the trade show/educational conference investment.

Framers who place a high priority on attending a good trade show, whether they are seasoned veterans or newcomers to small business ownership, are the ones who intend to stay in business and prosper. These are the framers who have learned how to operate profitably in our industry's changing markets, and will do whatever it takes to keep improving the bottom line.

I'm optimistic.
 

Framing Goddess

SGF, Supreme Grumble Framer
I am planning to attend; this will be my first show since, ooooh 2003, I think.
I will be arriving 4 days early to drive to Death Valley and do a little bike riding with Cleveland friend. No kidding.

edie the itsallaboutbikeriding goddess
 

Det400

Grumbler
We have flights booked and room reserved. Hope to meet some of the Grumble authors who have written some very helpful suggestions also..

Al
 

Nancy W

CGF, Certified Grumble Framer
We haven't missed in 18 years! We won't miss this year either, it is ALWAYS worth the expense. I consider it an important investment in staying interested in what I do for a living. If I ever become dry or bored with framing, my business and livelihood will suffer. That is a potential I really REALLY cannot afford. This year I will again be taking my staff as well, the manager and also the frame maker. We go in fast and sweet, arrive Sun afternoon fly out Mon evening with the trade show floor and a couple seminars under our belts. Behind the counter on Tues just like normal.
 

BatesMotel

MGF, Master Grumble Framer
Signed up for the VIP pass months ago so I'm in. Flying in Friday night with my husband and staying trough Tuesday flying home Wednesday am. Looking forward to it.
 

MaJa

SGF, Supreme Grumble Framer
In!

We booked our fights and hotel before Thanksgiving and booked our classes before the price went up! Not cramming as much this year. Coming in Saturday and leaving Thursday.

Today the check goes in the mail for the Chinese Dinner!!

We went for the first time last year. It is the best money you will spend for you business.

One of our favorite sayind is "You have to spend money to make money!".

See everyone there ... Mary & A.J. MaJa Signs & Designs, Inverness, FL
 

BackwoodsFramers

True Grumbler
Hubby and I are going to spend a couple days on the strip before moving out to the Hilton for the conference. Our first year framing, so our first convention. So many interesting classes, it was hard to fit everything in. I'll need a vacation when I get home!
 

couture's gallery

PFG, Picture Framing God
opting out this year.
 

Grey Owl

SGF, Supreme Grumble Framer
I'll be there for 2 nights now (Mon and Tues). My mother-in-law who is recovering from 2 surgeries [she is 94] is doing well enough that I can be away for 2 nights - she is only getting us up once or twice a night now, and Janet says she can handle that.

I'm putting my vendor contact plan together now.

see you there.
 

PaulSF

PFG, Picture Framing God
I will say this, and I know some of the educators are following this thread...given the terrible economy over the past two years, I really hope the educators (esp. in the marketing/sales areas) step it up some this year. I hope that it won't just be the same ideas as last year, the year before, etc.
 

Julia

CGF II, Certified Grumble Framer Level 2
Will be there. Missed last year and didn't want to miss it this year. Looking forward to classes.
Julia
 

Kyle Henson

CGF II, Certified Grumble Framer Level 2
I won't be attending. I will however be attending the Atlanta Gift Show this weekend. Although I enjoy WCAF, and especially the PPFA convention, I find many more revenue increasing ideas at the gift markets. Our gift/decor sales have grown and now are almost 50% of gross receipts. I highly suggest any framer who has never been to one of the major gift markets to attend one some time.
 

Mike Labbe

Member, Former moderator team volunteer
If you can't make WCAF, Hopefully you can attend the Anaheim PPFA show a month later. (or maybe you can attend both!) Both shows have fantastic educational opportunities.

The PPFA has some great new marketing/sales classes, including Cliff Wilson and Scott LaFontsee. Rob Markoff is a keynote speaker. Some of the other speakers include Baer Charlton, Vivian Kistler, Jim Miller, Chris Paschke, Hugh Phibbs, Ron Stark, etc.
Check it out at www.pmai.org/PMA2010_ppfa.aspx?id=18117


Mike
 

blackiris

SPFG, Supreme Picture Framing God
Hmmmm wonder if VEGAS is ready for me.................???? :D :D :D
 

Artrageous

PFG, Picture Framing God
Just booked and used discount code PESTV9, booked a classic room for 89.00. The code is for the Las Vegas Escape Package.

YOUR ESCAPE INCLUDES:


$100 in Dining Deals Coupons

2 Breakfast Buffets

2 Welcome Cocktails

2 FREE Entries to the Fitness Facility

15% Discount in the Paradise Gift Shop

1 FREE Welcome Gift with Player's Club Enrollment
 

Jared Davis CPF GCF

MGF, Master Grumble Framer
I will say this, and I know some of the educators are following this thread...given the terrible economy over the past two years, I really hope the educators (esp. in the marketing/sales areas) step it up some this year. I hope that it won't just be the same ideas as last year, the year before, etc.
Paul - I'm glad you said that, & I totally hear you.

I get bored teaching the same class, so, for what it's worth, I am seriously pulling out "THE BIG ONES" for my all new marketing seminar "Bang for your Buck - Marketing on a Shoestring". I have spent a lot of time refining it and testing out the ideas and concepts with close framers I know, and I strongly encourage you come along and see what you get out of it - for $35...

For those that did my "Easy Marketing Techniques... That Work!" class last year - there is very little cross over (approx 5-10%), as I've focused on using all new material & ideas.... and tried to keep them all keep either "costless", or less than $100 bucks...

I always welcome any feedback, either positive or negative... and still I listen and learn, as I am not an "expert" in anything.

And as usual... expect this class to go "overtime" - as I like to give everyone "Bang for their Buck"... well more than their $35 worth ... as well as have a good time (....especially eating my Aussie "Tim Tam" chocolate biscuits)

See you there!

Jared
 

Ron L

CGF, Certified Grumble Framer
Jared,
I know this class will be good. Your post just enticed me to add your class to my schedule. Now that's marketing.

I skipped WCAF last year because so many classes are repeats from previous years.
 

Jim Miller

SPFG, Supreme Picture Framing God
...I skipped WCAF last year because so many classes are repeats from previous years.
Wha.....?

Are you saying you attended all of the classes that might have interested you in previous years, out of 80+ choices?

Most of the classes evolve, and very few of them, if any, are the same every year. Jared's classes are always timely, but his new one is only one example of many.
 

Grey Owl

SGF, Supreme Grumble Framer
Jared,
I know this class will be good. Your post just enticed me to add your class to my schedule. Now that's marketing.

I skipped WCAF last year because so many classes are repeats from previous years.
Last year I ended up taking some of the guilding classes. I have always been able to find classes that are of interest.

However, classes are only part of the reason to go to the WCAF. The show, itself, is also great. I wanted to find 2 new moulding supplers last year, and also wanted to get a chop saw. I did both.

This year I have a couple of specific mouldings one of my customer wants. She saw something similar in Europe. You know, the 1/2" wide, burl and black.... By going to the show, I can find some new mouldings to put on my "New Offerings from WCAF Show" corner sample section. My customers won't know what WCAF means, but I can explain so they know I'm always looking for something new.
 

Ron L

CGF, Certified Grumble Framer
Not at all Jim. I have taken about 40 wcaf classes in the 5 previous years, which includes at least 4 of your classes, plus classes from our ppfa chapter. I know you and others are always updating your classes. Perhaps my heavy class schedules creates a sense of sameness year to year. However, when last year's schedule came out, I looked at it as a cost benefit analysis in addition to shop finances at the time and decided not to go. After skipping last year, I am now more excited to attend than previous years.
 

Ron L

CGF, Certified Grumble Framer
Russ, I agree with your comments. I also have an agenda for trade show floor this year.
 

Kirstie

PFG, Picture Framing God
I will say this, and I know some of the educators are following this thread...given the terrible economy over the past two years, I really hope the educators (esp. in the marketing/sales areas) step it up some this year. I hope that it won't just be the same ideas as last year, the year before, etc.
Point well taken, Paul. We are still in the midst of a recession and I would think that educators who teach marketing and sales classes have adjusted their presentations somewhat to be in sync with the times. Given the economy, what can we do to keep sales flowing in to our shops?

I will be a guest speaker on e-mail marketing in John's "Build A Better Web Site" class and I plan to address some of these issues with regard to newsletter content and coupons, as in what works and why. So sign up, Paul, and I will be sure to step it up a notch!
 

PaulSF

PFG, Picture Framing God
Kirstie, I just subscribe to your newsletter and copy it when I send my own newsletter out!

But seriously, I've been using Constant Contact for my newsletter, and I track how people are reading and using the newsletter. The last issue had two key links in it. One was to the local food bank for making donations. Not a single person clicked on that. Really generous people around here. The other link was to my hidden coupon, an idea I stole from you. About 12 people clicked on that, pretty similar to the previous month. Nobody brought in the coupon. I'll keep doing it, but at this point I'm not really seeing that my newsletter is having any impact at all.
 

Kirstie

PFG, Picture Framing God
Kirstie, I just subscribe to your newsletter and copy it when I send my own newsletter out!

But seriously, I've been using Constant Contact for my newsletter, and I track how people are reading and using the newsletter. The last issue had two key links in it. One was to the local food bank for making donations. Not a single person clicked on that. Really generous people around here. The other link was to my hidden coupon, an idea I stole from you. About 12 people clicked on that, pretty similar to the previous month. Nobody brought in the coupon. I'll keep doing it, but at this point I'm not really seeing that my newsletter is having any impact at all.
It takes a while Paul. How many subscribers do you have? How much is the coupon for? Does it change every month? How often do you send? Did people personally opt-in (very important or it is useless.)?
Do you have any competing coupons out anywhere else or on your site?

People not clicking on the food bank may be a direct result of the economy. I don't get too many clicks on Green Framing either but I see it as a trend that will become more important in this area as time goes on. People want to see the offer and they want to see what's new in your shop. They love pictures, lots of them.

So far I have a few hundred clicks on my coupon this month and several hundred who have opened the newsletter, but I sent to over 3500 subscribers. I will probably see 10-20 actually come in the door this month. A great response for an almost zero cost ad! This program starts very slowly but gains momentum. Remember, I have been sending monthly newsletters since 2002. Call me with any questions.

Carry on back to WCAF topic...
 

PaulSF

PFG, Picture Framing God
Mine goes out to about 300 recipients -- that's the difference between a shop that's 3.5 years old and one that's 35 years old, I guess. Never underestimate the importance of longevity.

The coupon is the only one out there. I think it was for $50 off any custom framing order. I only send a newsletter out once a month, at most, and it is opt-in. I ask for e-mail addresses at time of purchase, and explain that we have an e-mail newsletter.
 

Kirstie

PFG, Picture Framing God
Mine goes out to about 300 recipients -- that's the difference between a shop that's 3.5 years old and one that's 35 years old, I guess. Never underestimate the importance of longevity.

The coupon is the only one out there. I think it was for $50 off any custom framing order. I only send a newsletter out once a month, at most, and it is opt-in. I ask for e-mail addresses at time of purchase, and explain that we have an e-mail newsletter.

It sounds like you are doing everything right and $50. is very generous. I would keep sending them as you have nothing to lose except the time to produce them. And down the road you may have a lot to gain. Can I sign up?
 

Cadre

Grumbler in Training
I'll be attending the show this year and taking a few classes. (They keep canceling classes). I agree with Paul that they need to expand the classes to not just keep repeating the same schedule every year. Who wants to take the same class 10 years in a row.

The Wynn has a great deal for $109 a night plus a $75 credit...for a 4 star hotel you can't beat the price.
 

Kirstie

PFG, Picture Framing God
The Wynn has a great deal for $109 a night plus a $75 credit...for a 4 star hotel you can't beat the price.
Do you have a link to that deal?
 

JbNormandog

SGF, Supreme Grumble Framer
Not going to Vegas.

But I am taking my girls to Disneyworld.

Maybe in a year or two, if I am still doing this.

I'm still a bit bummed they cancelled New York.

Bob
 

Kirstie

PFG, Picture Framing God
I'm sorry to say that I have been fighting a nasty cold for the past few days and it looks like I won't be able to travel and attend the show. I am SO disappointed! Bad timing, but not serious in the grand scheme of things.

We will miss all of you there and wish you a great show.
 

Grey Owl

SGF, Supreme Grumble Framer
I'm sorry to say that I have been fighting a nasty cold for the past few days and it looks like I won't be able to travel and attend the show. I am SO disappointed! Bad timing, but not serious in the grand scheme of things.

We will miss all of you there and wish you a great show.
Sorry you won't be able to make it, but with all of the smoke between the hall and the convention, I'm sure your cold would even be worse. See you next year.
 

Jim Miller

SPFG, Supreme Picture Framing God
I'll be attending the show this year and taking a few classes. (They keep canceling classes). I agree with Paul that they need to expand the classes to not just keep repeating the same schedule every year. Who wants to take the same class 10 years in a row.
The schedule changes and new classes are included every year. And every year, a good share of the established classes are revised for new conent. With 80-100 classes to choose from, taking the same one twice would never be necessary.

Just out of curiosity, what class did you find canceled? Just last night I checked the schedule, and it looks like only two of Vivian's classes have been canceled.
 
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