Curious to learn who is attending LV this year? I have heard some framers may opt out due to the economy. Hope attendance is robust. Please respond: In or out? Thanks so much. - Uncle Jack, Picture Perfect.
Paul - I'm glad you said that, & I totally hear you.I will say this, and I know some of the educators are following this thread...given the terrible economy over the past two years, I really hope the educators (esp. in the marketing/sales areas) step it up some this year. I hope that it won't just be the same ideas as last year, the year before, etc.
Wha.....?...I skipped WCAF last year because so many classes are repeats from previous years.
Last year I ended up taking some of the guilding classes. I have always been able to find classes that are of interest.Jared,
I know this class will be good. Your post just enticed me to add your class to my schedule. Now that's marketing.
I skipped WCAF last year because so many classes are repeats from previous years.
Point well taken, Paul. We are still in the midst of a recession and I would think that educators who teach marketing and sales classes have adjusted their presentations somewhat to be in sync with the times. Given the economy, what can we do to keep sales flowing in to our shops?I will say this, and I know some of the educators are following this thread...given the terrible economy over the past two years, I really hope the educators (esp. in the marketing/sales areas) step it up some this year. I hope that it won't just be the same ideas as last year, the year before, etc.
It takes a while Paul. How many subscribers do you have? How much is the coupon for? Does it change every month? How often do you send? Did people personally opt-in (very important or it is useless.)?Kirstie, I just subscribe to your newsletter and copy it when I send my own newsletter out!
But seriously, I've been using Constant Contact for my newsletter, and I track how people are reading and using the newsletter. The last issue had two key links in it. One was to the local food bank for making donations. Not a single person clicked on that. Really generous people around here. The other link was to my hidden coupon, an idea I stole from you. About 12 people clicked on that, pretty similar to the previous month. Nobody brought in the coupon. I'll keep doing it, but at this point I'm not really seeing that my newsletter is having any impact at all.
Mine goes out to about 300 recipients -- that's the difference between a shop that's 3.5 years old and one that's 35 years old, I guess. Never underestimate the importance of longevity.
The coupon is the only one out there. I think it was for $50 off any custom framing order. I only send a newsletter out once a month, at most, and it is opt-in. I ask for e-mail addresses at time of purchase, and explain that we have an e-mail newsletter.
Sorry you won't be able to make it, but with all of the smoke between the hall and the convention, I'm sure your cold would even be worse. See you next year.I'm sorry to say that I have been fighting a nasty cold for the past few days and it looks like I won't be able to travel and attend the show. I am SO disappointed! Bad timing, but not serious in the grand scheme of things.
We will miss all of you there and wish you a great show.
The schedule changes and new classes are included every year. And every year, a good share of the established classes are revised for new conent. With 80-100 classes to choose from, taking the same one twice would never be necessary.I'll be attending the show this year and taking a few classes. (They keep canceling classes). I agree with Paul that they need to expand the classes to not just keep repeating the same schedule every year. Who wants to take the same class 10 years in a row.